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VALUE

CHANNELS

RELATIONSHIPS CLIENTS

REVENUE STREAMS

COST CENTRES

KEYPARTNER

KEYRESOURCES

KEYACTIVITIES

Zara

pattern makers

distribution

marketing

fast access to fashion trends at affordable prices

Products

Zara stores

Web

local textiles sources

trendscouts

trends and forecasting

distribution

Mass market

Production, distribution, IT, people

allow customers toreturn products

provide informationon trends

global trends

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