Presentation på Nackademin @OlofNHeijer
GrowthHacking
mind-set rather than a tool kitGrowth hacking is really a
- how do I increase the lifetime value of a user?
- how do I get more users?- how do I get more of my users to be active?
a set of tactics and best practicesGrowth hacking is
for dealing with user growth
Genom kreativitet
MINDSEToch lite galna idéer kan man skapa
obsessive focus on user growthGrowth hackers have an
REWINDThis is how it all begun
”make things people want”
”is a feeling backed with data and information”Product Market Fit
An understanding of marketing allows them to utilize inbound,
marketing, product, and engineeringGrowth hackers combine the disciplines of
scientifically test new tacticsGrowth hackers
are concerned with the entire lifecycle of a userGrowth hackers
are data-drivenGrowth hackers
exploit new growth channels extremely earlyGrowth hackers
use their creativity
Growth hackers
to create new growth opportunities
exhaust free growth firstGrowth hackers
3000 användare/dag
WHO?
Efter 6 månader, 1 miljon användare
3000 användare/dag
Efter 6 månader, 1 miljon användare
3000 användare/dag
Efter 1,5 år lansering, 12 miljoner användare
”P.S. I love you. Get your free e-mail at Hotmail”
but rather as something one builds into the product itself. ”
”A growth hacker doesn’t see marketing as something one does,
“An idea is just an idea.
When and how you execute that idea
is what will define the outcome.”
WHO?
Hyper local saturation campaigns
Hur gör man?
Vad använder man?
WHO?
has absolutely nothing to do with
Growth hacking
if one is able to code or unable to code
Olof Nilsson Heijer
LinkedIn Twitter @OlofNHeijer
Form & Design Maja Lind
Tack!
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