UX Revolution
UX DesignerJuan Hidalgo
EVOLUTION = STRATEGY
PORTAL PORTAL
Design´s Paradigm
E V O L U T I O N
Users Interfaces
P o r t a l
Design´s Paradigm
Ergonomics Usability Emo9on
1940 1970 2000
Safe Usage Easy Usage Pleasure Usage
Preventing negative Experiences Creating positive experiences
*Marco van Hout
Design´s paradigm
UX = Emotion = Microinteractions = Details
Design´s
Paradigms
Dieter Rams Industrial Designer
3.200 million euros
USERS
Users
Users
Users
Users
You can't manage what you don't measure.” - Edward Deming
INTERFACES
“19th century culture was defined by the novel , 20th century culture by cinema, the culture of the 21st century will be defined by the interface.” !-Lev Manovich
Interfaces
*Borja Delgado @borjadelgado
Excellent
Usable
Reliable
Functional
PleasurableConfort Zone
*Denys Nevozhai
*Denys Nevozhai
*Denys Nevozhai
*Denys Nevozhai
*Denys Nevozhai
Butler
Butler
Golden Rules? are Design´s Principle
Hicks
ChunkingFiJs
Horror Vacui
Fitt´s Law
Predicts that the time required to rapidly move to a target area is a function of the distance to the target and the size of the target.
Fitt´s Law
Designer
Developer
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Fitt´s Law
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Chunking
4 -+
Chunking
key dog pencil sky car feeling blue garden november watch
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key dog pencil
sky car feeling
blue garden november watch30s
key dog pencil sky car
5{30s
Hick´s Law
The time it takes for a person to make a decision based on the number of choices available.
Hick´s Law
Hick´s Law
Horror Vacui
Horror Vacui = fear of empty space
Horror Vacui
Horror Vacui
PORTAL
Portal
Portal
Portal
Portal
Portal
7
Themes
Themes
Themes
Guidelines
Guidelines
#LRDEVCON
Juan Hidalgo UX Designer at Liferay Inc. !@jhidalgoreina