24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Intro & Audience & Goals ~3min
Exciting Theory, Provocation ~12mins
Practical First Steps for Research ~25mins
Questions
Agenda
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015“Joe” and “josephine” in The Measure of Man posters, authored by Henry Dreyfuss, designed by Alvin R. Tilley, 1969 (Cooper-Hewitt, Smithsonian Design Museum; Photography: Matt Flynn)
“Joe” and “Josephine”
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015http://lyric.honeywell.com/innovation/
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015“Joe” and “josephine” in The Measure of Man posters, authored by Henry Dreyfuss, designed by Alvin R. Tilley, 1969 (Cooper-Hewitt, Smithsonian Design Museum; Photography: Matt Flynn)
What’s different about Dreyfuss’ designs, and what we do now?
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
design outputs, systems complexity
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015“Joe” and “josephine” in The Measure of Man posters, authored by Henry Dreyfuss, designed by Alvin R. Tilley, 1969 (Cooper-Hewitt, Smithsonian Design Museum; Photography: Matt Flynn)
We design activities for people. This is the key to effective research & design for today’s digital products.
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
“I invented the term because I thought human interface and usability were too narrow. ...since then the term has spread widely, so much so that it is starting to lose its meaning.”
—Donald Norman
http://www.adaptivepath.com/ideas/e000862/
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015“Joe” and “josephine” in The Measure of Man posters, authored by Henry Dreyfuss, designed by Alvin R. Tilley, 1969 (Cooper-Hewitt, Smithsonian Design Museum; Photography: Matt Flynn)
So, what must you consider to design for Joe and Josphine?
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
it’s probably not body measurementshint:
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
intentions
goals
mental models
environments
contexts
activities
behaviorsmotivations
interactions
tensions
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
stories intentions
goals
mental models
environments
contexts
activities
behaviorsmotivations
interactions
tensions
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Watch people
Listen to people
Talk to people
Inputs:Create design tools
Focus & align teams
Identify problems
Suggest direction
Validate decisions
Outputs:
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Good design has always respected humans
UX: kind of a failure
Activities, stories
Pause...
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
ux researchfor live products
narrowing in on
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
What people do
Why, where, how
How they think about it
What they’re trying to get out of it
You need to learn:
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
This is not market research.
It’s qualitative, behavioral.
“WHY” over what.
Actions over attitudes.
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Start with our Example Application
Study Planning Meeting
Goals & Outputs Get team excited for research
Coordinate roles, responsibilities
Set dry-run date and test dates
Begin work
Study Planning Meeting
Goals & Outputs
Participants
Designers
Product managers
Engineer(s)
Marketing / Analytics
Study Planning Meeting
Goals & Outputs
Participants
Decisions
Scheduling
Study Roles
Recruiting
Compensation
Study Planning Meeting
Goals & Outputs
Participants
Decisions
Responsibilities
Book locations
Inform larger team
Prepare compensation
Equipment & setup
Script & task development
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Rules: GeneralYou, the interviewer, are the “expert” on interviewing
Moderator control: set session expectations up front
Involve as much of your team as possible
Don’t try to present your solutions, or ideas
Research Sessions
Setup (ahead of time)
Introductions & Forms (5 minutes)
Get Comfortable
Session Overview
Informed Consent
Questions
Research Sessions
Setup (ahead of time)
Introductions & Forms (5 minutes)
Story Interview (20 - 25 minutes)
Tell me about the last time...
Research Sessions
Setup (ahead of time)
Introductions & Forms (5 minutes)
Story Interview (20 - 25 minutes)
Product Think-Aloud (20 - 25 minutes)
Introduce Think-Aloud
Deliver tasks
Probe on interesting areas
Research Sessions
Setup (ahead of time)
Introductions & Forms (5 minutes)
Story Interview (20 - 25 minutes)
Product Think-Aloud (20 - 25 minutes)
Debrief & Compensation (5 - 10 minutes)
Key follow-ups
Compensation
Retrospective
(Post-facto topline)
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Rules: Story InterviewDon’t focus on your product, find the larger activity
Get concrete, specific past stories
Ask for details with open-ended questions
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015http://commons.wikimedia.org/wiki/File:Mary_S_Young_soccer_fields_P1366.jpeg
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Rules: Product Think-AloudHave pre-defined tasks, but adapt to users’ stories
Jot down follow-up questions instead of breaking flow
Never, ever, ask if they like your product
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015http://images.lowes.com/product/converted/081099/081099000058.jpg
Study Debrief Workshop
Goals & Outputs Review topline notes
Uncover emergent themes
Determine how to address themes
Plan organizational enrollment
Study Debrief Workshop
Goals & Outputs
Participants
Moderator
Note-takers
Observers
Initial Stakeholders
Study Debrief Workshop
Goals & Outputs
Participants
Activities
Crawling notes
Affinity diagram
Grouping & themes
Action items
Study Debrief Workshop
Goals & Outputs
Participants
Activities
Responsibilities
Per-item actions
Cut short highlights
Report / summary
Manage & secure data
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Your users are experts on using your product
Find users, listen to them, talk about what you’ve heard
Real user insight aligns and inspires teams, drives product
Start small: use this framework to get moving
A final note:
24 Jan. ‘15 Dave Hora UX Research for Live Products ConveyUX 2015
Notable figures:Steve Portigal - Interviewing UsersIndi Young - Mental Models, Practical EmpathyAlan Cooper - Inmates, About FaceKim Goodwin - Designing for the Digital AgeErika Hall - Just Enough ResearchDana Chisnell - Handbook of Usability TestingWhitney Quesenbery - Storytelling for User Experience
User Experience Researchfor live products
Dave Hora@[email protected]
Originatehttp://www.originate.com
Resourceshttp://goo.gl/v5RB73
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