Download - UX Design in mCommerce & Omni-Channel Retailing: Indigo Case Study

Case Study: Indigo

Paul Crimi Sr. Product Designer

@paulohnine [email protected]

Mobile Retail: Stats

Retail mobile sales in the US are expected to grow to $31 billion in 2017, making up 9% of all online sales

Source: Deloitte 2013

80% of smartphone owners want more mobile-optimized mCommerce products & services

Source: Motorola, 2013

Case Study: Indigo

Bring the Indigo eCommerce experience to life for the mobile user.

ChallengeI N D I G O M O B I L E

Re-define the Indigo experience by delivering an omni-channel mobile app that brings discovery, utility, loyalty, and beauty to every consumer touchpoint.

OpportunityI N D I G O M O B I L E

To create a ‘winning’ experience, the Indigo app focuses on:

Loyalty Integration

Social Integration

SolutionI N D I G O M O B I L E

Search, Discovery, & Commerce

UX Design @ BNOTIONS

a lesson in theory

ux design @ BNOTIONS

a product or business

need

the user’s needs

ux design

“why should I care?” -every user ever

the responsibility of the ux designer

we design the product in the best, most-efficient, and user-friendly way so that it addresses the age-old question:

user-centric design

design

fig 2. the user-centric design process

build

launch

measure

the ux pseudo science

learn

fig 3. the ux design cycle

build

measure

idea

productdata

Putting Theory Into: Practice

Giving the customer the same ‘warm feeling’ they receive walking in the front door.

Search, Discovery & Commerce


Browse the latest merchandising or quickly narrow in on something specific - yours to explore with ease

and clarity.

Tap to Add to Cart or Drag and Drop

- purchasing made simple and fun.


Loyalty Integration

Indulge in your very own personalized shopping experience with information at your finger tips and convenience on the go.

Social Integration

Bump into friends and make the in-store experience more memorable.

Find that book that inspires you and share it with your friends in one tap.

Social Integration

On-boarding