ERIKA KEREKES
Senior product manager, social media solutionsDeluxe Corporation
December 15, 2011
5 SOCIAL TOOLS
TO GROW YOUR
BUSINESS
Welcome - we’ll start soon
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We’ll talk about…
1. Facebook
2. Twitter
3. LinkedIn
4. Blogs
5. Communities
…not just what and why, but HOW
5 social tools
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It’s really simple.
Social media is people
using the internet
to talk WITH other people
(not TO other people)
What is social media?
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Social means….
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Your customers
use it.
All the time.
Why social media matters
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WORD OF MOUTH
56 percent more likely to recommend a brand to their friends after “liking” the brand’s Facebook page
Source:2011 Chadwick Martin Bailey Consumer Pulse
Why social media matters
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$$$67% of B2C companies and 41% of B2B companies have
gotten new customers via Facebook
Source: **HubSpot State of Inbound Marketing Report 2011
Why social media matters
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Why social media matters
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Why do social?
Know
Like
Trust
BUY or RECOMMEND
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Be yourself
Be friendly
Be helpful
Be responsive
Be honest
Erika’s “golden rules”
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Social = relationships
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Social = marketing (sort of)
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Social = leads
LinkedIn Answers (http://www.linkedin.com/answers/)
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Social = more leads
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Social means information
PartnerUp (http://www.partnerup.com/)
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Social = connections
PartnerUp (http://www.partnerup.com/)
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Get them talking
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Go behind the scenes
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Speak the local dialect
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Avoid “me, me, me”
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Do this…
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…NOT this
(note the deafening silence).
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Run your own deals & promos
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Be the expert
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Who’s taking the lead?
What do I want to say?
How will I connect with my customers?
What value can I add to my customers’ day?
Start with a plan
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1. Create a Facebook business page
2. Sign up for Twitter
3. Create your business page on LinkedIn
4. Experiment with Google+
5. Start a blog (IF you can sustain it!)
6. Join PartnerUp to talk with other entrepreneurs
Next, take action
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LISTEN
Then do this:
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Say something new
And this:
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Reach out
And this:
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Respond
And this:
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Think before you post
Does it pass the
“Who cares” test?
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If you need help….
www.deluxesocial.com
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The end
Thank YouThank You Thank you!
Sign up for another webinar at www.BizLaunch.com/deluxe
@deluxecorp
www.facebook.com/deluxecorp
deluxesmallbizblog.com
www.deluxeforbusiness.com
Erika Kerekes * @erikakerekes
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