Using Pictures to Generate LeadsBrilliant Agent, Inc.
A Picture is not only worth a thousand words, but thousands of dollars…
PINTEREST – How to utilize Pinterest to its highest lead-generating potential.
INSTAGRAM – How to use Instagram so that it works hardest for you and your company.
Social Sharing
SEO
Image Sharing
SEARCH ENGINES – How to make it easy for search engines to rank your pictures above your competitors.
• WHY?
• Search engines are the first places that people
look for images
Google, Bing and Other Search Engines
• HOW?
• Make sure you have a high quality image
• Include a keyword-rich file name, image description and title
• Make sure that the image is posted on a public page on your website
Google, Bing and Other Search Engines
• HOW IT GENERATES LEADS:
• It allows your customers to easily find you
• They will click on your image which will then lead them to your website
• From here, they can easily contact you
(Hint: Perfect opportunity to utilize custom forms)
Google, Bing and Other Search Engines
• WHY?
• Over 25 million users worldwide
• Users are potential clients
• Easily viral (via “Re-Pinning”) to followers
• HOW?
• Make sure your picture is eye-catching
• Appeal to your followers
• Add a link back to the page on your website
that the image is on
• Utilize the “Pin It Button”
• Include a relevant and fun description
• HOW IT GENERATES LEADS:
• Powerful linking abilities – allows you to link
back to your website
• Link juice = Great for SEO
• Leads the potential client back to your website
which gives them the ability to contact you
• WHY?
• Allows the user to upload images and perform
minor edits using “filters”
• Currently boasts over 100 million active users
per month
• HOW?
• Post pictures of the office, homes around town
and anything else that has to do with your
company
• Add #Hashtags like there is no tomorrow
Instagram Some example images from
one of our client’s Instagram
accounts: @SeeSarasotaLive
• HOW IT GENERATES LEADS:
• Builds loyalty
• Allows you to gain trust among
potential clientele
For More Information…
Give Us A Call: (888) 222-8405Send Us An Email: [email protected]
Visit Our Website: www.BrilliantAgent.com
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