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Page 1: Use Pinterest To Explode Your Traffic, Leads & Sales!€¦ · Use Pinterest To Explode Your Traffic, Leads & Sales! ... Drove 10,000,000 Page Views via Pinterest! Step 1 – Upload

Use Pinterest To Explode Your

Traffic, Leads & Sales!

Julie Mason Pinterest.com/TSMPrincess

Facebook.com/TheSocialMediaPrincess

“The Social Media Princess”

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What is Pinterest?

www.TheSocialMediaPrincess.com

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What is Pinterest?

www.TheSocialMediaPrincess.com

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What is Pinterest?

www.TheSocialMediaPrincess.com

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Benefits of Pinterest

www.TheSocialMediaPrincess.com

Drives more referral traffic to websites than:

LinkedIn

YouTube COMBINED!

Google+

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Benefits of Pinterest

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Pinners don’t just like to shop...

They like to SPEND!

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Benefits of Pinterest

www.TheSocialMediaPrincess.com

Pinterest is centred around the social

discovery of objects rather than friends

* Rich Pins requires application + technical skill

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Benefits of Pinterest

www.TheSocialMediaPrincess.com

Visually displays your products/services

Great for market research

Helps you sell product

Drives more traffic to your website

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Before We Start!

www.TheSocialMediaPrincess.com

#1 REASON

TO PINTEREST IS TO

DRIVE TRAFFIC TO

YOUR WEBSITE!!!

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Case Study – Kate SmallThingsBlog

www.TheSocialMediaPrincess.com

Drove 10,000,000 Page Views via Pinterest!

Step 1 – Upload Content to website

Step 2 – Pin from your website to a board on

your Pinterest account – it links back to your site

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Case Study – Simply Business Essentials

www.TheSocialMediaPrincess.com

Pinterest.com/louisebj

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Case Study – Maryann Rizzo

www.TheSocialMediaPrincess.com

Pinterest.com/maryannrizzo

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Getting Started on Pinterest

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1. Sign up – www.pinterest.com

2. Pick an easy-to-remember username

3. Add a photo of yourself

4. Use keywords to describe who you are,

what value you offer & what you’ll pin

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Creating A Business Account

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1. www.business.pinterest.com

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www.TheSocialMediaPrincess.com

2. Select your business type

3. Update your contact name & email

4. Fill in your profile

5. Agreement = YES

Creating A Business Account

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Creating A Business Account

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www.TheSocialMediaPrincess.com

6. Verify your website

• Go to Settings on Pinterest Account

• Download HTML verification file & upload that into your web browser (ensure it is not uploaded to a subfolder or Pinterest won’t be able to find it)

• Complete the process by clicking on the bold “Click Here” in the verification screen – Pinterest will then check your website for the HTML file – once verified your URL will be displayed in full

• YOU MAY NEED YOUR WEBDESIGNER TO DO THIS

Creating A Business Account

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Creating Your Boards

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• Decide on your layout

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Creating Your Boards

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Creating Your Boards

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• Click create board

• Name your board (18 characters in all caps or 24 in lower case)

Use keywords

Be specific/unique ie: if you do holiday ideas for kids don’t call your board Holiday try instead Christmas with Kids (this helped on lady go from 4k

followers to 12k quickly)

• Choose a category

• Write a board description

• Pin images

• Edit main board image

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Creating Your Boards

www.TheSocialMediaPrincess.com

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How To Pin

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• Get some tools Firefox addon “Pinterest Right-Click”

Chrome extension “Shareaholic for Pinterest”

Internet Explorer “Pinterest Toolbar”

• Upload a pin

• Repin

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What To Pin

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• Pin AWESOME Content Here’s some popular categories:

Quotes

Interior spaces

DIY or How To pins

Infographics

• Don’t overdo self-promotion Keep the balance with other’s pins

• Always add a description with keywords

• Add a price to the description if applicable

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What To Pin

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• Cool Tool

Pin Search on Google Chrome extension

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What To Pin

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• Cool Tool – turns text into image – NEAT!!!

www.shareasimage.com

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When To Pin

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Extensive research conducted by Bitly.com

indicated that over the absolute best time to

pin is...

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Pinning Etiquette

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• Check re-Pins are not broken links

• Don’t over-pin

Tool – www.viraltag.com (formally pingraphy)

Scheduling tool with free 14 day trial

then $12 p/m

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Who To Follow

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• Do keyword research:

Pins, Boards, Pinners

www.Pinpuff.com – Random User

• Joy Cho / Oh Joy! – 14+ million followers

http://pinterest.com/ohjoy/

• Molly Pickering – 7.7 million followers

http://pinterest.com/mollydolly987/

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Who To Follow

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Check out followers of other Pinners

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Getting More Followers

www.TheSocialMediaPrincess.com

• Follow other pinners

• Pin consistently

• Link your Pinterest account to other social media accounts

• Run contests

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Linking Pinterest To Facebook

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• Add an app to your FB business page

Woobox.com

Tabfusion.com

apps.fb.com/pinterest-tab

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Creating Great Content

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• Cool Tools...

Picmonkey.com – make pictures fun

Someecards.com – fun posts

Piktochart.com – infographics (HOT)

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Strategies

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1. Collaborative Boards

Helps to increase your followers

2. Be AWESOME

3. Add Value in Comments

4. Get a ‘Pin It’ button for your website

5. Run a Pinterest Contest

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#1 - Collaborative Boards

www.TheSocialMediaPrincess.com

• Create a board

• Click the + sign to add users You’ll need their Pinterest Username for this

Invite only people you know or connected to on Pinterest

• Anyone on the group board can add others Be sure everyone knows your policy on this (put it in description)

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#1 - Collaborative Boards

www.TheSocialMediaPrincess.com

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Collaborative Boards Benefits

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• Every Contributor to that group board will now have that board show on their profile

• When someone clicks FOLLOW ALL on that Contributors profile – that will also include the group board that YOU set up and are pinning to.

• This means GREATER EXPOSURE and MORE FOLLOWERS

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#2 - Be AWESOME

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• Pin what you LOVE...what is AWESOME

• Pin clear, stunning images (you can pin video too)

• Tall images have more fun (and more repins!)

• Max pin dimensions 600px (W) x 5000px (H)

• Pin frequently (best time is evening)

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#2 - Be AWESOME

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Lionsgate went from 200K to 400K views of their videos within

5 days just from pinning

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#2 - Be AWESOME

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Want inspiration – check out the co-founder of Pinterest Ben Silbermann

http://pinterest.com/ben/

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#3 - Comment To Stand Out

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• 80% of people will just repin from their newsfeeds on Pinterest

• By commenting you will immediately start to stand out

• Plus when the pin gets repinned, your comment goes with it

• Pin clear, stunning images

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OBJECTIVE:

Drive traffic to website

Increase brand awareness

TIME:

Medium effort in setting up and ensuring rules are clear for participants

#4 – Pinterest Competition

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Steps:

1. Determine your goal (drive traffic, build a list, etc)

2. Pick your contest type

a. Add more followers – ask them to follow you on Pinterest

b. Get feedback – put up a board with your proposed product and ask participants to leave a comment

c. Get more traffic – ask participants to create a board (and name it with your brand name) and pin their favorite items from your website

d. Get social proof – create a board that allows others to post and ask participants to upload a photo of themselves using your products or video testimonial

www.TheSocialMediaPrincess.com

#4 – Pinterest Competition

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Steps:

3. Offer a high-value (or perceived value) prize as a great incentive

4. Create a pinnable image for your competition

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#4 – Pinterest Competition

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www.TheMarketingBoardroom.com.au

Steps:

5. Promote your competition via:

Email

Newsletter

Facebook

Twitter

LinkedIn

YouTube

Press release (local newspaper)

Affiliates

JV partners

Ask people to share it

#4 – Pinterest Competition

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www.TheMarketingBoardroom.com.au

Steps:

6. Make it easy to enter

Tip #1: create a landing

page on your website

with all the info on the

competiton including

T & C’s

Tip #2: Reward

everyone who enters

Tip #3: Don’t spam

#4 – Pinterest Competition

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www.TheMarketingBoardroom.com.au

Steps:

7. Choose a winner!

Remember to set up the rules that detail how you will

pick a winner – if a winner is going to be picked at random

then use a service like www.random.org

8. Measure your results against your goals and track

Google analytics for web traffic

www.pinterest.com/source/yourwebsite.com

( www.pinterest.com/source/thesocialmediaprincess.com )

9. Check Pinterest T & C’s www.about.pinterest.com/terms

#4 – Pinterest Competition

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Steps:

6. Make it easy to enter

Tip #1: create a landing

page on your website

with all the info on the

competiton including

T & C’s

Tip #2: Reward

everyone who enters

Tip #3: Don’t spam

www.TheSocialMediaPrincess.com

#4 – Pinterest Competition

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#4 - Add A Widget To Your Site

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• http://about.pinterest.com/goodies/

• 4 types of buttons/widgets including:

Pin It Button – lets people pin form your website helping to share

your content

Follow Button – lets people follow you and grow your social reach

Profile Widget – Shows up to 30 of your latest pins – helps to

display the value you offer on your Pinterest account

Board Widget – lets you show up to 30 of your board’s latest

pins...its useful if there’s one board in particular that will appeal

to your visitors

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Measurement Tools

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• http://analytics.pinleague.com Pinleague

• Google Analytics

• http://pinterest.com/source/thesocialmediaprincess.com/

This shows who is pinning from your website

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Facebook & LinkedIn Workshops

1-Day Interactive Workshops

Bring your laptop

Implement as you learn

Get RESULTS faster!

www.TheSocialMediaPrincess.com

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Facebook Workshop

You will discover:

How to develop an effective strategy

Setting up & optimising your accounts

How to find, attract & convert prospects

What type of posts generate results & when

to post them

Secret strategies that generate RESULTS!

www.TheSocialMediaPrincess.com

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LinkedIn Workshop

You will discover:

How to create a powerful profile

Develop an effective strategy

How to build brand awareness & traffic

Secret ‘stalking’ strategies

What & when to post

How to generate great leads & sales

www.TheSocialMediaPrincess.com

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LinkedIn Workshop

Some Results Attendees Have Had:

$150,000 Contract

Through LinkedIn Strategy!

www.TheSocialMediaPrincess.com

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LinkedIn Workshop

www.TheSocialMediaPrincess.com

Some Results Attendees Have Had:

I Thought I Knew All About LinkedIn

But I Was Blown Away!!

I’ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess.

Now I thought I knew LinkedIn and I currently get about 60% of my business from

LinkedIn but I’ve just been blown away by the stuff that I’ve learnt today and just for

the one idea I got towards the end I would have come and paid full fee! So if you are contemplating learning more about LinkedIn – and you should be if you

are in business – then this workshop is a MUST!

~ Geoff Kirkwood

AustraliasBusinessMentor.com

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Special Offer!

Register for BOTH workshops

For just $498!

Save $100.00!

www.TheSocialMediaPrincess.com

TONIGHT ONLY!