Unlocking the formula. Katie Buchanan & Mark Wilson
WF Talks - Unlocking the formula for a high performance digital product team
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“Innovation remains a frustrating pursuit. Failure rates are high and even successful companies can’t sustain their performance.
“The root cause is that companies fall into the trap of adopting whatever best practices are in vogue or aping the exemplar innovation of the moment.” Gary P Pisano, Harvard Business Review, June 2015
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Unlocking the formula for sustainable digital product excellence is the defining challenge of the age for established organisations.
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Most organisations have accepted the central role that digital services play, and how critical their digital product experience is to their future success…
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Established org’sORGANISATIONAL TRAITS
Volume of productsScaleReputationHeritage/legacyDigital leadership skillsMARKET CONTEXT
Disruptive threatsCommercial riskCustomer expectationsTrend fragility
ORGANISATIONAL TRAITS
Volume of productsScaleReputationHeritage/legacyDigital leadership skillsMARKET CONTEXT
Disruptive threatsCommercial riskCustomer expectationsTrend fragility
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Established org’s
Established org’sStartupsORGANISATIONAL TRAITS
Volume of productsScaleReputationHeritage/legacyDigital leadership skillsMARKET CONTEXT
Disruptive threatsCommercial riskCustomer expectationsTrend fragility
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Partnership modelPartner with specialist agencies, often to help either with the early thinking/ strategy or to enhance design capacity.
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The answer is easy: do whatever it takes to deliver world-class products and services to customers.
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The formula is more complex…each is unique, based on a mix of proven ingredients and organisational DNA.
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But one thing’s for sure: the right formula for any established organisation is never pre-packaged or off-the-shelf.
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Do invest heavily in the discipline of product management: don’t outsource product responsibility.
Mark Wilson, Founding Partner, [email protected] Katie Buchanan, Partner, [email protected]
@Wilsonfletcher #WF Talks
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