Unlock the Potential of
Email Marketing
Lauren Duffy | Digital Marketer
What we’ll cover today.
1. Why email marketing works
2. How to grow your business and get more customers with email
3. How to boost sales and conversions with email marketing
Part 1.Why Email Marketing?
Did you know that email marketing has the highest ROI of any digital marketing platform?
44%“For every $1 spent on email, the average ROI is $44.25”
Experian 2014
Number of Active Users Worldwide
450m
4.4b
1.6b
1.0b
380m 320m100m
Visibility
2% 90%Of Facebook
fans see your posts
Of Email gets
delivered
Part 2.How to Grow Your Business and Get More Customers
15 easy ways to grow your email list Like. A. Pro.
Make the most of sign up forms
1. Add a sign up form
to your website
2. Add a tick box to other
forms on your site
Offer something of value
3. Offer an educational
resource
4. Offer a discount code…
… or free shipping
5. Run a competition
Offline Opportunities
Collect email addresses…
7. At point of sale
8. During customer calls
9. At trade shows & events
Leverage your social media channels
9. Place a sign up form
on your Facebook
page
10. Repurpose content
from your newsletters
Create Shareable Content
12. Add social sharing
buttons to your emails
13. Explicitly ask your
readers to share
your content
During the Purchasing Process
14. Checkout process
15. Transactional
emails
Part 3.How to Boost Sales and Conversions
1. Build trust with customers
2. Create emails that convert
3. Have a Clear Call to Action
How to build trust with
customers
Make sure your emails
are optimized for
mobile
Use consistent branding
Use a recognisable
‘from’ name
Include full sender
details in your footer
How to create emails that
convert
Use testimonials and
case studies to build
trust
Solve a problem for
your customer
Add a sense of
urgency to your emails
A picture is worth a
thousand words
Use key messaging
in your emails
Create a persuasive
Call to Action
Stick with the most
important Call to Action
Use your imagination
Keep it clean & simple
Tell them what to do
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