Unleash your team’s creativity to drive business impact
… with Creative Cloud for business
Unleash your team’s creativity to drive business impact
… with Creative Cloud for business
Bart Van de WieleSenior Solutions Consultant
@bartvdwiele
The current sate of creativityWhere are we today
Content is still king
Consumer engages with Consumers are
pieces of content prior to making a
purchase*
more dependent on content for
decision to purchase**
of creatives say that they are creating
more content than they did five years
ago***
10.4% 65%5x
Top challenges faced by creatives
41%
38% 40%42%
Of creative professionals spend over 50% of their time on repetitive, non-creative tasks74%
Simple asset creation, 1 logo, 36 varieties
#AdobeSummit @bartvdwiele
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The production version has even more …#AdobeSummit @bartvdwiele
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Adobe_Logo_Icon_Color_RGB.aiAdobe_Logo_Icon_Color_CMYK.aiAdobe_Logo_Icon_Color_Pantone485C.aiAdobe_Logo_Icon_Color_Pantone485U.aiAdobe_Logo_Icon_Monochrome_White_RGB.aiAdobe_Logo_Icon_Monochrome_White_CMYK.aiAdobe_Logo_Icon_Monochrome_Black_RGB.aiAdobe_Logo_Icon_Monochrome_Black-100_CMYK.aiAdobe_Logo_Icon_Monochrome_Black-Rich_CMYK.ai
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Business motivationsWhy creativity?
Productivity and disruption are constant challenges
69% more likely
The design and creative renaissance
Creativity is critical to the success of SMBs, driving growth, revenue and other KPIs
Source: SMB Positioning Focus Groups (6/2019); n=60
Role of creativity:• Leveraging creativity to
differentiate• Using creativity as a long-
term strategy to establish company’s brand authority
Looking for:• High-quality outputs• Wide-ranging set of tools to meet all of their creative needs • Efficiency• Ease of use is important especially when training new staff (ex. Spark – “super
easy, low learning curve to quickly get social media graphics out without having to know the ins and outs of Ps.” )
Job title: Marketing DirectorCompany: Seaside Vacation Homes (independent vacation rental company)Company size: Small (50-99 employees)
Key competitors: Airbnb, VRBO, other independent companiesCreative outputs: digital images, video campaigns, social media graphics, website
Business Lead in a small company – Meet Chad
Source: SMB Positioning Focus Groups (6/2019); n=60
Creative Lead in a mid-market company – Meet Jordan
Job title: Creative DirectorCompany: Beam Dental (dental insurance tech start-up selling)Company size: Mid-market (100-249 employees)
Key competitors: Other dental insurance providersCreative outputs: package and product design, social media ads, video content
Role of creativity:• Brand awareness and name
recognition• “Telling a compelling brand story“• Differentiation• Educate prospects about the unique
offering
Looking for:• High-quality output• Comprehensive toolbox• Ease of use is important because he collaborates with sales teams
often (uses Sketch because asset hand-off is easier)• Content velocity – being able to quickly produce assets• Price
Source: SMB Positioning Focus Groups (6/2019); n=60
Better tools needed to face challenges head-onCreative Cloud for business
Adobe Creative Cloud
Need for better tools#AdobeSummit @bartvdwiele
Tools forall disciplines
Removefriction
Workcollaboratively
Latestinnovation
Ready for future platforms
DemoCreative Cloud for business
Creative Cloud Libraries
productivity gains
Adobe Stock
efficiency gains for images
productivity increase for video workflow
*Pfeiffer Reports
Adobe XD
productivity gains
Productivity gains
Desktop &Mobile Apps
ConnectedServices
StockMarketplace
AdobeSensei
Enterprise grade IT tools for packaging,
deployment and security
Creative Cloud for business
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