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FIND YOUR FREEDOM®
11 FIND YOUR FREEDOM®
UNITED COUNTRY’S BED &
BREAKFASTREAL ESTATE SOLUTIONS
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FIND YOUR FREEDOM®
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UNITED COUNTRY OVERVIEWListing Data
349 Bed & Breakfast Property Listings
$162M Value of Bed & Breakfast Property Listings
9,749 Bed & Breakfast Property Acres Listed
Sales Data
$81M Annual Bed & Breakfast Sales
$2.5M Largest Bed & Breakfast Sale
$252,586 Average Bed & Breakfast Sale
Buyer Leads
12,708 United Country Exclusive Bed & Breakfast Leads
30,000+ Bed & Breakfast Property Institutional and Individual Investors
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Over 83 Years of Innovation and Experiencein Marketing Real Estate
UNITED COUNTRY OVERVIEW• U.S. and Global Marketing Campaigns
• National Advertising of Properties• Exclusive Catalogs (7)• 3rd Party Relevant Website Advertising (+160)• National U.S. Magazines (65+)• Major U.S. Newspapers (100+)• Cable TV, Radio
• Public Relations
• Website Development and Implementation
• Advanced Internet Marketing
• Search Engine Optimization (SEO)
• Lead Generation and Management
• #1 Ranked Real Estate Franchise & #19 Overall Franchise
(Dun & Bradstreet’s 2009 Allstar Franchise Ranking,
Allbusiness.com)
• Recognized by The Wall Street Journal in
the top 1% of all franchises
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UNITED COUNTRY OVERVIEW
The most comprehensive andeffective real estate marketing
system in the U.S.
Conventional sales methods
Auction services
Proprietary database of over 300,000 buyers of lifestyle
properties
Proprietary media assets
– 7 real estate lifestyle publications
– 1,100+ websites
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UNITED COUNTRY’S
“AMERICAN TREASURES” CATALOG
United Country exclusive magazine
Featuring historic homes and bed
and breakfast properties
40,000 annual circulation to highly
targeted prospective buyers
3.1x pass along rate for each
magazine
In continuous publication since 1993
Over 500,000 in cumulative
circulation
Loyal following of readers and
subscribers
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UNITED COUNTRY’S BED &
BREAKFAST REAL ESTATE GROUP
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UNITED COUNTRY’S BED &
BREAKFAST REAL ESTATE GROUP
For the past twenty six years, Pamela Lanier has
been at the forefront of the travel industry
especially in print and Internet publications. She
is promoted as the “undisputed leader in the Bed
& Breakfast industry” and is the author and
editor of over 12 travel guides and 5 cookbooks,
including The Complete Guide to Bed &
Breakfasts Inns and Guest houses,
International which is currently in its 26th year
and has sold more than 2 million copies
worldwide – making it one of the best-selling
travel books of all time.Pamela Lanier, National Director of
United Country’s Bed & Breakfast Real Estate
Group
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UNITED COUNTRY’S BED &
BREAKFAST REAL ESTATE GROUP
Pamela is the director of Bed & Breakfasts,
Inns and Guesthouses International, with a
membership of over 8,500 inns. This is the
largest organization dedicated to promoting the
Bed & Breakfast Industry worldwide. Her
websites www.Travelguides.com and
www.lanierbb.com, online leaders since 1992,were rated Best Bed and Breakfast site by
Yahoo IL. Pamela also edits several
newsletters, gives interviews to diverse
publications, appears on travel specials for
CNN, sits on three councils of the American
Hotel and Lodging Association (AHLA), andspeaks at numerous travel, publishing and
hospitality conferences around the world.
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technology, titlesignage 1031 exchange on-line print
solution
specialty printing
lifestyle media
partnerland stewardship
and property
marketing
client satisfactionassurance
internet
optimization agency
land stewardship
and property
marketing
on-line auctions
on-line postings
UNITED COUNTRY’S
STRATEGIC PARTNERS
student leadership
home
mortgage
land finance home warranty
agricultural equipment
preferred client pricing
equine nutrition
commercial property
marketing
national TV and radio
marketing
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UNITED COUNTRY’S BLENDED MODEL
OF REAL ESTATE MARKETING
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TOP RANKED WEBSITE…
MORE EXPOSURE FOR YOUR PROPERTIES
• #1 Ranked website in thecategory – 900,000+ visitors per month – Over 26 minutes average visit
time – 120 million hits per month
• Over 1,100 websites thatgenerate more than double theexposure of your property to
buyers across the U.S. and fromover 140 international markets
• Extensive advertising on 3 party relevant websites
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EXCLUSIVE BED & BREAKFAST PROPERTY
WEBSITE
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SEARCH ENGINE INDEXING AT THE
LISTING LEVEL
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Objectives:1. Ensure UC office listings are on the most searched general real estate sites
1. Ensure buyer information is protected for UC offices
Primary Sites Google
Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites
Note: These sites are in addition to over 800 owned sites and 160 3rd party sites.
AUTOMATIC UPLOADS TO THE
BIGGEST REAL ESTATE SITES
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More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings
– 7 Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Samplers, Business Bulletin
– Coastal & Waterfront, Mountain, American Treasures, and Premier Properties
– Advertising on the #1 Country Real Estate website and over 1,100 office and UC
specialty websites – Internal SEO team and #1 SEO exclusive retained agency
– Regular advertising in over ty websites, 65 magazines and 100 newspapers – Advertise listings 52 weeks a year
– Only real estate company to advertise listings nationally Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation
VALUE TO OUR CLIENTS
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Property Marketing
Differentiated
ClientExperience
• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs
Technology
• #1 Lifestyle Real Estate Website• Continual SEO Optimization• List party sites• Exclusive website partnerships• Fully automated marketing tools
Ancillary Services
Geographic Reach
VALUE TO OUR CLIENTS
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UNITED COUNTRY’S BED &
BREAKFASTREAL ESTATE SOLUTIONS
2020 FIND YOUR FREEDOM®