Unit 2:Initial Skills
Audits
Final Research Skills
Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
Interviews G I have taken interviews from people regarding Ferrero Rocher product for Unit 2 Advert. For Evidence check the blog.
questionnaires G Look at Unit 3 audiences research blog
Focus groups G I have asked a group of people regarding Ferrero Rocher product for Unit 2 Advert. For Evidence check the blog.
Research Skills:RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
Identifying and following up leads A Evidence unit 3 identity theft facts and opinion.
Shifting, collating and storinginformation
G For evidence check the blogger
Quantitativeresearch
G Evidence unit 3 identity theft facts and opinion.
Research Skills:RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
Qualitative Research G See Unit 3 Identity theft research target audience
Researching content for a production
G For evidence check the Unit 2 blogger London Riots project
Identifying the market or audience for a product G
Look at Unit 1 on the blogger for target audience of my product
Research Skills:RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
What an audience thinks of the product
A Look at Unit 1 blogger for the evidence
How large that audience may be G Evidence is located on the Unit 1 blogger regarding the music industries.
How the product compares to similar products G
Evidence is located on the Unit 1 blogger comparing Universal and Sony products.
Primary Research Skills:RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
PhotographyFilmingOther forms of observation
R Not tested before
Participant observation
R
Not tested before
Secondary Research Skills:
RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
Ratings/circulation and sales figuresA
Evidence is located on the blogger.
Audience and market profiles G Unit 2 on the blogger research about the artist.
Identifying likely sources G Unit 2 on the blogger research about the artist and Unit 3 research about identity theft campaign.
ResearchingSimilar products to understand their conventions
G Unit 3 researching and anaylsis about identity theft campaign
Secondary Research Skills:
RED (no experience)
AMBER (some experience)
GREEN (confident/advanced)
Skill area R/A/G Evidence
identify how and where you are likely to get the necessary information G
Evidence see unit 3 blog research about other identity theft adverts
recognise and follow-up information trails when they presentthemselves and keep records of this activity
GBlogger
store the information so that it is easily accessed G
Slideshare, Blogger and Prezi
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