UNINSPIRING COMMUNICATION AT LIFEINSPIRED1

This Case Study’s purpose is to sensitize the participants to the importance of organizationalcommunication. Nimish John Mangudiyan (Nimish), the third generation entrepreneur and asuccessful management graduate began his entrepreneurial journey with Life Inspired RetailPvt. Ltd. (Life Inspired), a new product line of Paul & Sons’ traditional furniture business line.Having had a successful career for about 8 years in India and Dubai and having an oriental look,Nimish was very upbeat about an affordable luxury home décor retail venture. Since the timeLife Inspired was launched in 2011, Nimish had been grappling with several organizationalimpediments, the biggest being organizational communication. As the venture was to expand,he was besieged with lack of communication amidst his employees, jeopardizing the business aswell as his promise to his father a few years ago. Having tried several solutions, he seemed to beexhausted at further options. What should he do to realign organizational communication withorganizational goals?

Pedagogical Objectives

• To understand and analyze the importance of organizational communication, especially ina startup and understand the relationship between organizational communication andorganizational success

• To discuss and debate on the possible solutions for organizational communication dilemmasat Life Inspired

• To analyze the role of organizational structure (business functions) in organizationalcommunication and examine if there are effective ways to structure effective communication

Positioning/Case Setting

This case study can be suitably used in the following courses:

1. Concept of Communication in Organizational Behavior course – To understand thedirections of communication, interpersonal communication and organizationalcommunication in formal small-group networks

ABSTRACT

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1 Certain information in this case study has been modified to maintain confidentiality