WELCOME
TEAM : DETROITMembers: Linse v.c
Ananth josephNithin premArun chandy
Presentation PlanIndian Telecom IndustryUninor
Company Profile History
Parent companiesCurrent scenarioSWOT Analysis
New MARKING MIX
INDIAN TELECOM INDUSTRY One of the fastest growing cellular markets in the world
in terms of number of subscriber additions.
This segment is estimated create revenue worth 740 Cr.
3G will give an additional boost to the and is expected
to reach 122 billion by the mobile gaming industry.
15 players in the market.
BATH MEIN DUM HAI
Sigve Brekke (MD)
Type : Joint ventureIndustry : TelecommunicationsFounded : 2009Headquarters : Gurgaon, IndiaKey people : Sigve Brekke (MD)Products : Wireless, Telephone,
Internet.Owner(s) : Telenor Group (67.25%)
Unitech Group (32.75%)Website : Uninor.in
COMPANY PROFILE
HISTORY• Joint venture between Telenor(67.25%) and Unitech
Group(32.75%)
• Started Mobile services in India in December 2009 focusing on the GSM technology.
• India’s 8th nation-wide mobile operator operating in 8 out of 22nd telecom circles in the country.
• Hub Head Offices at Delhi, Kochi, Chennai, Bangalore, Hyderabad, Kolkata, Patna, Mumbai, Lucknow, Guwahati, Chandigarh,Indore
PARENT COMPANIES
TELENOR Founded in 1855, largest company in Norway,
with headquarters located at Fornebu, close to Oslo’an.
The 6th largest mobile phone operator in the world, with more than 172 million subscribers.
Unitech India’s second largest real estate investment
company Based in New Delhi and ranks 1484 in
Forbes Global 2000companies, 32nd in India
CURRENT SCENARIO
SUBSCRIBERS (million)/ MARKET SHARE (%)
SUBSCRIBER MARKET SHARE/RANK PER CIRCLE
SWOTANALYSIS
STRENGTHSJoint venture between world’s 6th largest telecom company and India’s 2nd largest real estate company. Decentralized management structureDifferent segmentation strategy as compared to competitors.
WEAKNESSIt has still not launched postpaid schemes.Late entrant in the market.Too much outsourcing may go against the health of the company.Ineffective advertisements
OPPORTUNITIESFalling handset prices and tariff rates.Increasing network distribution.Amount spent on Mobile per month (average)-Boys-
Rs. 125 (71% of pocket money)Girls-
Rs.106 (62% of pocket money)
THREATSStiff competition with companies
like like Airtel,Docomo Reliance, BSNL, Vodafone ,Aircel etc.
Extensive Government regulations through TRAI Involvement in 2G spectrum case
NEWMARKETING
MIX
PRODUCT• Night calls(10pm-6am) 1st month free• Rs.3 minimum balance for internet usage.• No roaming charges• Free messages• Jackpot scheme
PRICE• Sim price Rs.35 with 1 day internet
package(200 mb)+ Rs.20 internet package.• Rs.33 for night pack(10pm-6am).
PROMOTION Virat Kohli as the Brand ambassador Increase the margin for retailers Proper network coverage Change the advertisement with the new brand
ambassador Sponsoring the major events happening in
India More advertisement campaign
PLACEIncrease the outletsMore efficient call centre
SUGGESTIONS & RECOMMANDATION
Change the existing customers through portability with good tariff plan
Make better customer relationshipWider the network coverage areaBring more effective advertisementsMore involvement in CSR activitiesIntroduce postpaid scheme
THANK YOU
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