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WHY CROWDOSCOPE?Crowdoscope’s sophisticated algorithmthat shares out comments equallyproved ideal in ensuring that allresponses from the large population of5,000 invitees were seen and rated.

In displaying conversations asinteractive visualisations, Crowdoscope

BACKGROUNDIn this project, Unilever launcheda Crowdoscope to explore theextent to which their employeesfeel included and valued for whothey are in the organisation.

Case Study: Unilever Diversity

Crowdoscope

provides an environment thatencouraged participants to explore andget involved in the discussion. Not onlywas this naturally engaging for thepartic ipants, but it also enabled keyinsights to be crowdsourced by thecommunity through their ratings.

Crowdoscope, identifying key groupswithin the organisation in need ofattention.

The actions sourced from participants’suggestions for improvement meant thatleaders within Unilever could informtheir action planning and react instantlyto address problem areas.

OUTCOMESWith a polling question that receivedsuch strong agreement ratings, it wasimportant to have a means ofidentifying different topics of discussionas well as the extent of agreementwithin these topics.

There were revealed through a clevercombination of text analysis andparticipant rating outputs generated by