#socaluxcamp @jeannelking

Understanding your Target User...the Visual Thinking Way!

Jeannel King Stick Figure Strategist

www.jeannelking.com @jeannelking

31 May 2014 #socaluxcamp

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

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!

#socaluxcamp @jeannelking

§ Explore principles of visual and people-centered thinking

§ Simple and effective tools § Practical, hands-on

application of the tools and lessons throughout the workshop.

§ Confidence to use these tools with your team once back at the office.

#socaluxcamp @jeannelking

Ecosystem

Empathy

Map

?Storyboard

#socaluxcamp @jeannelking

Exploring the Ecosystem

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Ecosystem

Who are the Cool Cats in your Neighborhood?

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Ecosystem

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?

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\

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T.U.

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T.U.

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T.U.

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T.U.

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T.U.

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T.U.

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T.U.

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T.U.

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T.U.

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Your Turn!

T.U.

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Ecosystem Insights

#socaluxcamp @jeannelking

Getting to Know our Target User

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Empathy

Map

What’s a “Day in the Life” like for this Cool Cat?

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Empathy

Map

#socaluxcamp @jeannelking

Name: Job Title:

#socaluxcamp @jeannelking

Name: Tom Job Title:

Think

See

Say

DoFeel

Hear

#socaluxcamp @jeannelking

Name: Tom Job Title:

Think

See

Say

DoFeel

Hear

#socaluxcamp @jeannelking

Name: Tom Job Title:

Think

See

Say

DoFeel

Hear

#socaluxcamp @jeannelking

Name: Tom Job Title:

Think

See

Say

DoFeel

Hear

Meow!

Stop that meowing!

Such a

handsome

kitty!

Dude, my name is Tom!

#socaluxcamp @jeannelking

Name: Tom Job Title:

Think

See

Say

DoFeel

Hear

Dude, my name is Tom!

#socaluxcamp @jeannelking

Your Turn!

Name: Tom Job Title:

Think

See

Say

DoFeel

Hear

Dude, my name is Tom!

#socaluxcamp @jeannelking

Persona Insights

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Applying our Insights for Action

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How can you best serve this Cool Cat moving forward?

?Storyboard

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?Storyboard

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#socaluxcamp @jeannelking

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?

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?

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Your Turn!??

#socaluxcamp @jeannelking

Action Insights

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To Recap...

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

Ecosystem

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

Empathy

Map

#socaluxcamp @jeannelking

#socaluxcamp @jeannelking

?Storyboard

#socaluxcamp @jeannelking

§ Explore principles of visual and people-centered thinking

§ Simple and effective tools § Practical, hands-on

application of the tools and lessons throughout the workshop.

§ Confidence to use these tools with your team once back at the office.

#socaluxcamp @jeannelking

Q&A

#socaluxcamp @jeannelking

Thank you!

jeannel@jeannelking.comwww.jeannelking.com