Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 1
Understanding theTesting ProgramDo Your Candidates Use theCandidate Handbook?
Communicating With Candidates– How we communicate with candidates has
changed
– Have a contractual obligation tocommunicate all aspects of program
– Candidate bulletins are used across all typesof programs
– To be effective, communications must becrisp, focused, short, interesting, engaging
Candidate Bulletin• Average length of a candidate bulletin for 10 selected
organizations is 29 pages, range 14 - 44 pages.
• If read cover-to-cover would take about 40 minutes
• Want on-demand access to information – look forwhat you want when you want it; needs to beavailable for a mobile population
– What are other ways:
• Brief, targeted messages
• Social media
• YouTube
3
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 2
Who is Today’s Audience
– Need to consider who the major audience isand what their “information styles” are
• What data sources are valued?
• When will a candidate want to access data?
Objectives
At the conclusion of this session the participant will beable to:
• Identify how to assess reading level and reading timefor sample documents
• Compare reading time for candidate handbooks to theaverage reading time candidates spend on othermaterials throughout the day
• Explore options for using social media for alternateways to present critical information more effectively.
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 3
FSBPT Communication Evolution– Self serve
– Less reading
– Approachable tone
Before the Big Day– Website
– Authorization Letter
– ID Brochure
– ID Reminder
Process Overview(Old)
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 4
NewProcess
Overview
Waiting for authorization
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 5
ID Requirements(Old)
ID Requirements(New)
Understanding the Testing Program Portland, OregonSeptember 15, 2016
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STATUS(old)
STATUS(old)
STATUS(NEW)
On the Big Day
– Emails
– Text
– Website alerts
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 7
When they care the most(after the big day)
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 8
• Opportunities for the Future
– Video
– Social media
– Texting
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 9
Understanding the Testing Program Portland, OregonSeptember 15, 2016
Council on Licensure, Enforcementand Regulation 2016 Annual Educational Conference 10
Speaker Contact InformationSusan Layton
Chief Operating Officer
Federation of State Boards of Physical Therapy
(703) 299-3100 extension 224
Russ Friedewald, Executive Director
Illinois Board of Examiners
1120 E. Diehl Road, Suite 107
Naperville, IL 60563
815-753-8900
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