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Designing Entrepreneurship
UCLA DMA 160 STU 2
MW 9-12
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Elevator Pitches!
Project 01
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What is Disruptive Innovation?When and how does new happen?How can we discover problems?Introducing project 02
what we will cover:
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Clayton Christensen.
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DEVELOPMENT
TIME
EXPECTATIONSF
ORGROW
TH
(HIGHEN
DMARKET)
EXPECTAT
IONSFOR
GROWTH
(LOWEND
MARKET)
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DEVELOPMENT
TIME
EXPECTATIONSF
ORGROW
TH
(HIGHEN
DMARKET)
EXPECTAT
IONSFOR
GROWTH
(LOWEND
MARKET)TY
PICA
LINNO
VATION
ADVA
NCEM
ENT
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DEVELOPMENT
TIME
EXPECTATIONSF
ORGROW
TH
(HIGHEN
DMARKET)
EXPECTAT
IONSFOR
GROWTH
(LOWEND
MARKET)TY
PICA
LINNO
VATION
ADVA
NCEM
ENT
DISRUPTIVEINNOVATION
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time
price
impact
12
3
what makes something disruptive?
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price12
3
what makes something disruptive?
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Examples.
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Examples.
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time12
3
what makes something disruptive?
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impact
12
3
what makes something disruptive?
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DEVELOPMENT
TIME
RATEOFI
MPACT
(GOVERNM
ENTPRO
GRAMS)
SOCIAL
DISRUPTIVE
INNOVATION
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Examples.
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questions?
pause.
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What is Disruptive Innovation?When and how does new happen?How can we discover problems?Introducing project 02
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what is new?
context.
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the loneinventor
new
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There is no such thing as an epiphany.
a common misconception
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NEW THING
OLD THING
OLD THING
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Something completely unlike anythingwe have experienced would not beunderstood. Its value would be lost.
a common misconception
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transitional media
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transitional media
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simultaneousinventorship
new
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INDUSTRIES
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PROBLEMS
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APPROACHES
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PEOPLE
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questions?
pause.
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What is Disruptive Innovation?When and how does new happen?How can we discover problems?Introducing project 02
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how to discoverproblems faster?
problems.
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lean
how.
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lean
how.
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WHAT YOU THINK YOU WANT =
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WHAT YOU THINK YOU WANT =
WHY? =
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WHAT YOU THINK YOU WANT =
WHY? =
WHY? =
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WHAT YOU THINK YOU WANT =
WHY? =
WHY? =
WHY? =
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WHAT YOU THINK YOU WANT =
WHY? =
WHY? =
WHY? =
WHY? =
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WHAT YOU THINK YOU WANT =
WHY? =
WHY? =
WHY? =
WHY? =
WHY? =
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questions?
pause.
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What is Disruptive Innovation?
When and how does new happen?How can we discover problems?Introducing project 02
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what does this thing do?
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how can we break it?
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whydidwe do that?
huh?
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what does this thing do?
competitiveanalysis
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how can we break it?
disruptiveinnovation
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purpose?
develop your itch radar.
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15 min break.
pause.
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split into groupsof 3 or 4 - totalof ~6 groups.
Project 02
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invent animpenetrablemachine
Task
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shh! dontshare with anyother group.
Task
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create a sketch,schematic, and/ or flowchart.
Task
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create a sketch,schematic, and/ or flowchart.
Task
producethreecopies
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AB
C
Task
DE
F
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for MONDAY.
Homework!
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you will each present yourinvention to the class onmonday.
Homework!
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What are you competing against?What problem did you discover?How did you defeat it?
cover the following:
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your invention+ the original invention+ elevator pitch for your invention
Turn In:
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