Download - UCD14 Talk - Alberta Soranzo - You Keep Saying Mobile (but I don’t think it means what you think it means)

YOU KEEP SAYING MOBILE

UCD — London, October 24-25 alberta soranzo | @albertatrebla | wearefriday.com

(I DO NOT THINK IT MEANS WHAT YOU THINK IT MEANS)

CC image: http://en.wikipedia.org/wiki/Modem

image: http://businessinsider.com.au

http://businessinsider.com.au

image: huffingtonpost.com (Alamy)

image: flickr.com/photos/justard/12300416746/

SO, WHAT IS MOBILE

CC image: flickr.com/photos/guidedbycthulhu

image: kellianderson.com/

2010 2013

12.7%3.7%

North America

8.1%1.5%

Europe

22.9%4.5%

Asia

5.3%.9%

South America

16.6%4.8%

Africa

12.8%2.8%

Oceania

source: pocketyourshop.wordpress.com

This is up 192.5% since 2011.


Inte

rnet

Use

rs (M

M)

0

500

1000

1500

2000

2007 2009 2011 2013 2015E

Mobile Desktop


90%VISIT OR PURCHASE

60%SEARCH


95%LOCAL SEARCH

74%WAITS 5 SEC

46%WILL NOT RETURN

39%DOES NOTHING


“If people want to do something on the internet, they will want to do it using their mobile device. Period.” — Karen McGrane

CC image: flickr.com/photos/zeldman/10027189005

image: flickr.com/photos/piblet

image: https://www.flickr.com/photos/robef/8091483876

image: huffpost.com

“The internet is about two things… actually, make that one.”

WHO DECIDES WHAT MATTERS?

image: flickr.com/photos/d_space

image: hercampus.com

“You need to get your content onto mobile devices. Period.” — Karen McGrane


ONE SITE

image: flickr.com/photos/cannedtuna

INFORMATION ARCHITECTURE(IT REALLY MEANS STRUCTURE)

The structural design of shared information environments.

source: en.wikipedia.org/wiki/Information_architecture

image: tylertate.com/blog/2012/02/21/cross-channel-ia-blueprint.html

image: http://www.smashingmagazine.com/2014/10/13/wayfinding-for-the-mobile-web/

WAYFINDING(STRUCTURE AS DESIGN PATTERNS)

http://www.smashingmagazine.com/2014/10/13/wayfinding-for-the-mobile-web/

image source: http://www.smashingmagazine.com/2014/10/13/wayfinding-for-the-mobile-web/

MAKING SENSE(MANAGING INFORMATION TO CREATE MEANING)

image: flickr.com/photos/10ch

“Typically information foraging must be analysed as decision making under uncertainty” — Peter Pirolli

CC image: lickr.com/photos/treerao/3064525586/

CC image: flickr.com/photos/cafnr/14352437798

image: martinbelam.com

THE HOMEPAGE IS DEAD

image: martinbelam.com

image: abookapart.com

image: sarawb.com

CONTENT STRATEGY(IT REALLY MEANS MAKING CONTENT FUTURE-FRIENDLY)

http://sarawb.com

“PDFs are where the internet goes to die”

image: idownloadblog.com

http://next.theguardian.com/blog/container-model-blended-content/

“Metadata is a love note to the future” — Karen McGrane


NEWSLETTER SIGNUP

GLOBAL NAVIGATION AND SERVICE LINKS SEARCH

CAROUSEL PHOTO

FEATURED THING (3 WORDS MAX)

THING YOU WANT TO SHOW (3 WORDS MAX)

SECONDARY SEARCH

SLIDE TITLE (10 WORDS MAX)

SLIDE TEASER (50 WORDS MAX)

LIST OF OTHER THINGS (10 LINKS x 4 WORDS MAX)

NEWS (5 LINKS x 10 WORDS MAX)

NAV SEARCH (SITE AND PUBS)

SLIDE TEASER SHORT(10 WORDS MAX)


LIST OF OTHER THINGS

(5 LINKS x 4 WORDS MAX)


CAROUSEL PHOTO THUMB


NEWSLETTER SIGNUP

OTHER THING (50 WORDS MAX)



GLOBAL NAVIGATION AND SERVICE LINKS SEARCH

LOGO AND SLOGAN

MAIN NAVIGATION

CAROUSEL PHOTO



SECONDARY SEARCH

SLIDE TITLE (10 WORDS MAX)

SLIDE TEASER (50 WORDS MAX)


THING YOU WANT TO SHOW (10 LINKS x 4 WORDS MAX)







BTW

image: flickr.com/photos/gregoryjordan

THANK YOUalberta soranzo | @albertatrebla | wearefriday.com