NAMING RIGHTS SPONSORSHIPTWO THOUSAND FOURTEEN
KE YST ONE C E NT RE
@C OMMUNI T Y H E ART
The mandate of the Keystone Centre is to enhance the lives of Westman residents
through providing a safe, family-friendly, multi-functional, full-service facility for use in
a wide range of events, meetings, entertainment, agricultural and recreational
activities throughout all seasons, accessible to everyone in the community we serve.
The Keystone Centre services a trading area of 180,000 people and sees over 1.2
million visitors every year. The Keystone Centre is a significant contributor to the
quality of life in Westman and plays a large role in the area of social and economic
impact for the community. (A recent study concluded that the Keystone Centre
generates more than $62m per year in economic impact through events held in our
facility.)
Nowhere else in Canada will you find a community centre with Royal-worthy multi-
day agricultural and entertainment fairs, local to international agricultural
championships, a full season of home games for the local WHL team, two additional
ice rinks that each serve upwards of 600 bookings a year for youth, recreational and
educational ice sports, an 8-sheet curling rink with regular leagues and tournaments,
musical concerts featuring big name artists like Kiss and ZZ Top for upwards of 5000
people, and conventions/trade shows and meetings for businesses and
associations from intimate boardroom bookings to thousands for national retreats –
all under one, more than half a million square foot, roof.
Naming Rights Sponsorship 2014
Why You Should Consider
• Position your company as a forward-thinking, community leader.
• Expose your brand to a cross-section of demographic, geographic and lifestyle market segments.
• Build frequency through thousands of impressions and exposures to your brand every year.
• Build engaging relationships.
• Build positive associations through beloved events, experiences, traditions and memories-made at the Keystone Centre.
• Drive sales for new and existing business.
• Corporate community engagement.
• Influence consumer perceptions.
keystonecentre.com
KE YSTONE C E NT RE
Your Benefits to Naming Rights SponsorshipThe Keystone Centre naming rights
package means far more than a
traditional corporate sponsorship.
Naming Rights provides you with the
opportunity to create a valuable,
positive association with the Keystone
Centre through marketing, advertising,
hospitality, website and promotional
opportunities. Through events here, you
will have the opportunity to gain local,
provincial and national exposure both
through visibility of signage within the
facility itself and organically through
name associations in media mentions
and spoken reference.
@C OMMUNI T Y H E ART
Approx. 67,673 ice-related users annually
Approx. 170,755 non-ice related users annually
Dimensions in Feet: 120' X 210' 25,200 Square Feet in Size
25' Ceiling Height
• Tournament of Champions (average 1,500 players, 1,500 visitors)
• AAA Hockey Challenge (average 2,200 players, 3,500 visitors)
• Skate Brandon (average 1,480 all year)
• BYHA Games (average 4,500 all year)
• League Games (average 13,000 all year)
• Rec Hockey (average 9,000 all year) • Westman Winter Hockey League • Westman Summer Hockey League
• Wheat Kings Miscellaneous
• Assiniboine College Hockey
• North 40 Sports Club
• Vincent Massey Hockey
• Brandon Ringette
• MB Amateur Broomball Assoc.
• Crocus Plains Hockey
• Brandon Lady Huskies
• Atom A Wheat Kings
• CCM Guts & Glory Tour
• Several hockey clinics
Major Hockey & Ice Events Held Here:
keystonecentre.com
KE YSTONE C E NT RE
2,479 “Look Mom, I did it!” said annually
Optimist ArenaSuggested Annual Commitment : $25,000 – OPTION 1
Plus One-time Investment, Bleachers: $25,000 per bleacher – OPTION 2*
Facility Map
Building Entrance Signage
Centre Ice Logo (one colour)
Backlit Advertising Signage
TV Display System
Directional Signage
EXCLUSIVE NON EXCLUSIVE DESCRIPTION YEARLY VALUE
X
X
X
X
X
X
5 main entrances1 at Canad Inns entranceBranded room name on
Curling Club entrance listing
Centre ice logo or lettering around circle
Above interior rink doors
1 ad on internal TV systems
9 signs
$2,000
$10,000
$10,000
$5,000
$3,600
$5,000
Venue Menu
Hallway Signage - Outside room
Website
Event advertisements
Press Release
Branded Arena/Room Use for Staff Function
X
X
X
X
X
5,000 annually
1 Metal sign
45,000 hits/annually
Variable on number of Events in a Year
Sent to media list, announcing partnership and room name
One night's use of the branded arena/room
(food & beverage extra)
$5,000
$6,000
$2,500
$5,500
$250
Total Value OPTION 1
Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Manitoba Summer Fair• Arabian Horse Show• Brandon Home Show• MRCA Rodeo
521 bookings in 2013
Pylon Sign3-10 second Ads/Screens in a cycle X 18th Street $23,400
Total Value OPTION 2*
Bleachers – 1 set XYour logo to brand these seats
within the arena, for life of bleachers
$7,000
*If you choose not to add this OPTIONAL ONE-TIME COST, it may be sold to another company and used within this room despite sponsorship. There are two bleachers available per room at a one-time cost of $25,000 per bleacher. Your logo will remain for the life of the equipment – our estimation would be approximately 10 years.
X
$2,275
$80,525
$87,525
@C OMMUNI T Y H E ART
Theatre Capacity of 550
Dimensions in Feet: 65' X 100' 6,500 Square Feet in Size
25' Ceiling Height
keystonecentre.com
KE YSTONE C E NT RE
196 “I'm proud to be here with my community,” said annually
X
AmphitheatreSuggested Annual Commitment : $10,000
Metal Room Sign
TV Display System
Directional Signage
Facility Map
Venue Menu
Hallway SignageOutside Room
Website
Event Advertisements
Pylon Sign1-10 second Ads/Screens in a cycle
Floor Decal Advertisement
Total Value
EXCLUSIVE NON EXCLUSIVE DESCRIPTION YEARLY VALUE
X
X
X
X
X
X
X
X
X
In named room
1 Ad On Internal TV Systems
9 signs
5 main entrances1 at Canad Inns entrance
5,000 annually
1 Metal sign
45,000 hits/annually
Variable on number of Events in a Year
18th Street
1 Advertisement Located in Canad Inns
Upper Concourse Entrance
$5,000
$3,600
$5,000
$2,000
$5,000
$6,000
$2,500
$2,500
$7,800
$4,200
$54,138
Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• MRCA Rodeo• Association of Manitoba Municipalities
• Speakers• Educational Seminars• Break-out Sessions• Conferences• Entertainment & Music• Announcements
20 bookings since re-opening in November 2013
Press Release Sent to media list, announcing partnership and room name
$250X
Branded Arena/Room Use for Staff Function
XOne night's use of the branded
arena/room (food & beverage extra)
$750
Newly renovated and in high demand!
@C OMMUNI T Y H E ART
Theatre Capacity of 1,000 Banquet Capacity of 800
Dimensions in Feet: 100' X 100' 10,000 Square Feet in Size
13' 10" Ceiling Height
keystonecentre.com
KE YSTONE C E NT RE
1,274 delicious first bites,annually
X
Convention HallSuggested Annual Commitment : $15,000
2 Metal Room Signs
TV Display System
Directional Signage
Facility Map
Venue Menu
Hallway SignageOutside Room
Website
Event Advertisements
Pylon Sign2-10 second Ads/Screens in a cycle
Floor Decal Advertisement
Total Value
EXCLUSIVE NON EXCLUSIVE DESCRIPTION YEARLY VALUE
X
X
X
X
X
X
X
X
X
In named room
1 Ad On Internal TV Systems
9 signs
5 main entrances1 at Canad Inns entrance
5,000 annually
1 Metal sign
45,000 hits/annually
Variable on number of Events in a Year
18th Street
1 Advertisement Located in Canad Inns
Upper Concourse Entrance
$6,000
$3,600
$5,000
$2,000
$5,000
$6,000
$2,500
$3,500
$15,600
$4,200
$54,550
Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Association of Manitoba Municipalities Conference• Hockey House (Wheat King Games)• Brandon Career Symposium• Hockey Manitoba Hockeyfest• Hockey Brandon – Tournament of Champions• Manitoba Metis Assembly• MB Conservation District Conference• ACC Graduation• Preschool Wellness Fair• MB Nurses Union Convention• Westman Christmas Dinner• CGA Convention
75 bookings in 2013
Host Room for many Christmas parties
Host Room for many meetings
throughout the year
Press Release Sent to media list, announcing partnership and room name
$250X
Branded Arena/Room Use for Staff Function
XOne night's use of the branded
arena/room (food & beverage extra)
$900
Newly Renovated!
Can be used as one large roomor divided into two smaller rooms.
@C OMMUNI T Y H E ART
1,242 “This is my chance! I’m taking the shot!” saidannually
Approx. 71,155 ice-related users annuallyApprox. 180,909 non-ice related users annually
Dimensions in Feet: 120' X 210' 25,200 Square Feet in Size
25' Ceiling Height
• Tournament of Champions (average 1,500 players, 1,500 visitors)
• AAA Hockey Challenge (average 2,200 players, 3,500 visitors)
• Skate Brandon (average 1,480 all year)
• BYHA Games (average 4,500 all year)
• League Games (average 13,000 all year)
• Rec Hockey (average 9,000 all year) • Westman Winter Hockey League • Westman Summer Hockey League
• Wheat Kings Miscellaneous
• Assiniboine College Hockey
• North 40 Sports Club
• Vincent Massey Hockey
• Brandon Ringette
• MB Amateur Broomball Assoc.
• Crocus Plains Hockey
• Brandon Lady Huskies
• Atom A Wheat Kings
• CCM Guts & Glory Tour
• Several hockey clinics
Major Hockey & Ice Events Held Here:
keystonecentre.com
KE YSTONE C E NT RE
Kinsmen ArenaSuggested Annual Commitment : $25,000 – OPTION 1
Plus One-time Investment, Bleachers: $25,000 per bleacher – OPTION 2*
Annual Events Held Here:• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Manitoba Summer Fair• Arabian Horse Show• Brandon Home Show• MRCA Rodeo
*If you choose not to add this OPTIONAL ONE-TIME COST, it may be sold to another company and used within this room despite sponsorship. There are two bleachers available per room at a one-time cost of $25,000 per bleacher. Your logo will remain for the life of the equipment – our estimation would be approximately 10 years.
Facility Map
Building Entrance Signage
Centre Ice Logo (one colour)
Backlit Advertising Signage
TV Display System
Directional Signage
EXCLUSIVE NON EXCLUSIVE DESCRIPTION YEARLY VALUE
X
X
X
X
X
X
5 main entrances1 at Canad Inns entranceBranded room name on
Curling Club entrance listing
Centre ice logo or lettering around circle
Above interior rink doors
1 ad on internal TV systems
9 signs
$2,000
$10,000
$10,000
$5,000
$3,600
$5,000
Venue Menu
Hallway Signage - Outside room
Website
Event advertisements
Branded Arena/Room Use for Staff Function
X
X
X
X
X
5,000 annually
1 Metal sign
45,000 hits/annually
Variable on number of Events in a Year
One night's use of the branded arena/room
(food & beverage extra)
$5,000
$6,000
$2,500
$5,500
$2,275
Total Value OPTION 1 $80,525
Pylon Sign3-10 second Ads/Screens in a cycle X 18th Street $23,400
Total Value OPTION 2* $87,525
Bleachers – 1 set XYour logo to brand these seats
within the arena, for life of bleachers
$7,000
Press Release Sent to media list, announcing partnership and room name
$250X
568 bookings in 2013
@C OMMUNI T Y H E ART
KE YSTONE C E NT RE
Theatre Capacity of 1,300 Banquet Capacity of 1,300
25' Ceiling Height
63 horse-nuzzles, annually
keystonecentre.com
Dimensions in Feet: 120' X 210' 25,200 Square Feet in Size
X
X
Website
Event Advertisements
Pylon Sign1-10 second Ads/Screens in a cycle
Ag Centre Floor Decal
Branded RoomUse for 1 Staff Function
Total Value
X
X
X
45,000 hits/annually
Variable on number of Events in a Year
18th Street
Showcase your brand, in a high traffic location
inside the facility
One night's use of the branded arena/room
(food & beverage extra)
$2,500
$2,500
$7,800
$4,200
$2,288
$54,138
Canada RoomSuggested Annual Commitment : $12,500
2 Metal Room Signs
TV Display System
Directional Signage
Venue Menu
Hallway Signage
EXCLUSIVE NON EXCLUSIVE DESCRIPTION YEARLY VALUE
X
X
X
X
X
In named room
1 Ad On Internal TV Systems
9 signs
5,000 annually
2 Metal signs
$6,000
$3,600
$5,000
$5,000
$7,000
Annual Events Held Here:
• Manitoba Ag Days• Dakota Nation Winter Festival• Royal Manitoba Winter Fair• Manitoba Summer Fair• Arabian Horse Show• MRCA Rodeo• Horse 3• National Alpaca Show• Assorted Horse/Cattle/Ag Shows
Canada Room connects to wash racks and a small office space.
79 bookings in 2013
Outdoor Building Marquee Sign XRoom name on
4 x 6 Sign on 18th Street $8,000
Press Release Sent to media list, announcing partnership and room name
$250X
@C OMMUNI T Y H E ART
Naming Rights Sponsorship packages are available for a minimum 3-year, maximum 10-year term.
Fee & Term Details
Proposals should be clearly marked and submitted to:
Krista KowalukMarketing and Sponsorship Managerc/o Naming Rights Sponsorship ProposalKeystone Centre#1 1175 18th Street, Brandon, MB R7A 7C5
Submission of Proposal
Each company interested in securing Naming Rights Sponsorship of the available rooms/ arenas within the Keystone Centre, should submit a proposal describing:
• Detailed contact information.• Available room/arena (s) of interest.• Proposed name of room/arena.• Annual financial commitment.• Term of proposal.• Additional exposure requests/ terms/ conditions, if applicable.• Your qualifications and experience to carry out the requested sponsorship;
inclusive of, but not limited to: Details of involvement in similar projects, number of years in business and length of experience. As well, please include Corporate Mission, Vision and Values as they relate to the Keystone Centre.
Your Next Step
The Keystone Centre may not necessarily accept the highest price proposal or any proposal. The Keystone Centre reserves the right to obtain additional information from the proponents to clarify information in their submission.
If proposal is accepted, the successful proponent will be required to enter into a contract with the Keystone Centre. The Keystone Centre reserves the right to negotiate specific terms of the contract with the preferred proponent prior to the final award of the contract.
Acceptance & Rejection of Proposals
keystonecentre.com
KE YST ONE C E NT RE
Your Best Shot
C OMMUNI T Y H E ART
Just as a central organ breathes life into its various parts,the Keystone Centre is the heart of our community and branches out to connect our lives
with necessary functions for the population in our area; recreation, agriculture, business, entertainment & culture.
The facility's structure even mimics the vital organ in its multi-building, piecemeal amalgamation of various streams flowing from a central hub, all connected to each other.
A true community is one that connects. The Keystone Centre facilitates those connections
Inquiries can be directed to:Krista Kowaluk | [email protected] | 204-726-3503
keystonecentre.com
@C OMMUNI T Y H E ART
KE YST ONE C E NT RE
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