Download - Two for one presentation

Transcript
Page 1: Two for one presentation

GLOBAL NETWORK

Coldwell Banker® Marketing Proposal

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Page 2: Two for one presentation

GLOBAL NETWORK

The Online Tools You WantThe Experienced Agents You Need

Page 3: Two for one presentation

GLOBAL NETWORK

Legacy and Network

Global presence; in 46 countries and 3,500 offices worldwide

Over 100 years of real estate experience

$226 billion in sales volume globally in 2008

96% brand awareness

Transaction sales amount was 10% higher than the industry average

First to offer Seller Services Guarantee, which puts our commitment to you in writing

Page 4: Two for one presentation

GLOBAL NETWORK

Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our

site for smartphone screens such as the Blackberry and iPhone On average, 85,000 views per month

The first to have listings on GPS

A listing distribution strategy: Delivers listings to sites such as Trulia, Google,

Yahoo! Real Estate & more In 2008, more than 127 million unique visitors

combined

An Innovation Leader

Page 5: Two for one presentation

GLOBAL NETWORK

Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:

Agent videos Office videos Video listings Community videos Smart tips and news related videos

Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel

An Innovation Leader

Page 6: Two for one presentation

GLOBAL NETWORK

About Coldwell Banker South Central Realty

Page 7: Two for one presentation

GLOBAL NETWORK

Coldwell Banker South Central Realty

Company Stats

3 offices

85 Sales Associates

$102.4million in sales volume

Over 900 transactions

Ranked 397 out of the top 500 Real Estate Brokerages in the US.

2008 Ranking of the top 500 Firms by Real Trends.

Business Philosophy

To provide outstanding customer service in an ever changing Real Estate market.

Local Real Estate Statistics

ASP in Marion Co $95,000

ASP in Johnson Co $134,000

Both are 2008 and provided by Mibor

Page 8: Two for one presentation

GLOBAL NETWORK

About Team Osborne

As your two for one agents, we will put all our experience, local market knowledge, and the resources of Coldwell Banker to work for you.

Over 25yrs sales Experience

Members of NAR, IAR, MIBOR

First time home buyers

Investment properties

Brad was named CBSCR 2008 Rookie of the year.

Steve has won several sales awards with his previous Real Estate Company.

We are your Short Sale and Foreclosure Resource

Page 9: Two for one presentation

GLOBAL NETWORK

Marketing Your Property

Page 10: Two for one presentation

GLOBAL NETWORK

Information Sources Used in Home Search

Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.

Page 11: Two for one presentation

GLOBAL NETWORK

Leverage the Power of the Internet

coldwellbanker.com 31 million visits in 2008 Average visitors spends between 8–9

minutes on the site

Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more Over 127 million visitors combined in 2008

Multiple Listing Service (MLS)

Realtor.com

Our local Web site: cbgreenwood.com

Page 12: Two for one presentation

GLOBAL NETWORK

Rapid Response

When homebuyers inquire about your home, they want a rapid response

Our proprietary lead management tool lets me and my team answer every lead quickly and professionally

Track leads automatically from the Web, phone calls

and walk-ins.

Agent is notified by cell phone within

minutes of inquiry.

Statistically, the first to the customer has the best

chance to close the sale.

Page 13: Two for one presentation

GLOBAL NETWORK

Getting Started

Your home will be added to:

Our MLS database

coldwellbanker.com

Cbgreenwood.com

We will execute upon the following:

Develop a custom plan to enhance property attributes

Take pictures

Promote at a Coldwell Banker office meeting

Schedule a Office tour

Page 14: Two for one presentation

GLOBAL NETWORK

Property Enhancement and Marketing Activities

Develop a custom plan to enhance your property’s appearance

I will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on my Facebook page Put on Craigslist Put on Personal Website two4onerealtors.com Advertise in home magazines

Page 15: Two for one presentation

GLOBAL NETWORK

The Sales ProcessThe right agent makes it simple

Page 16: Two for one presentation

GLOBAL NETWORK

The Steps to Selling a Home

Set the right price

Accept Offer

Determine time frame

Sign Contacts

Sign guarantee and disclosure

forms

Begin Closing process

Implement a personalized

marketing plan

Assist with mortgage process

Prepare your property

“For Sale”

Assist with inspection process

Show to potential buyers

Assist with title process

Get showings feedback and

make adjustment

Finalwalk-through

Receive offers

Proceed checks delivered to you

Assemble all documents and attend closing

Evaluate your needs

Start

Negotiate Offers

Property sold

Page 17: Two for one presentation

GLOBAL NETWORK

Setting the Right Price

Priced right and ready to show opens your home to a great number of potential buyers

Hit the market as a hot property. Priced right, more buyers will be interested

Mortgages are based on fair market value, priced competitively equals more potential buyers

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Page 18: Two for one presentation

GLOBAL NETWORK

Thank YouWe can’t wait to serve you!!!