#WAGWAG Contest- Twitter
A contest promoted & viral-led by Diti brand fans
Pre- Production: We reached out to select followers through ‘Direct Message’
Pre- Production:
We Sent them the contest creative to tweet.
Launch: Our Fans took over the announcement of the contest!
A fan’s tweet, announcing the contest, tagging @DitiJewelery using the creative we had shared with them
Launch: Diti fans tagged & invited their friends to participate in the contest
Launch: As word spread, We got new followers..
Launch : Participants posted pictures and made some interesting wishes
Participants also wished the Diti rings for their friends that were used in the contest creative
Within no time we started getting retweets and favorites to our tweets!