TWEET SUCCESSLESLEY LAMBERT

ARE YOU ON TWITTER?

DO YOU HAVE A BUSINESS PLAN FOR TWITTER?

PERSONA & VOICE

1

• Tweeting as a business vs. an individual

• Remember your legal and ethical guidelines

• Determine your goals

• Be YOU!

PERSONA & VOICE

PROFILE & PICTURE2

• Faceless = friendless

• Current and friendly

• Complete

• Unique and memorable

PROFILE & PICTURE

TARGET

3

• What is your ultimate goal?

• Who do you hope to meet?

• Geographical vs niche

• Tools to use: twellowhood.com, search.twitter.com twitterlocal.com

• Hashtags

TARGET

FOLLOW ME4

• You follow them, now how do you get them to return the favor?

• Say hello!

• Hashtags - yes, again!

• Share information of use

• Ask

FOLLOW ME

CONVERSATION

5

• Not a one-way stream

• Open conversation, public dialogue

• Being seen - use @ and hashtags.

• Be bold and engaging

• Common interests, events, questions and answers

• Share

CONVERSATION

GIVE BEFORE YOU GET6

• Share other businesses and individuals links

• Retweet

• Offer assistance and information

• Give local tips

• Follow Friday

• Klout +

GIVE BEFORE YOU GET

FACE TO FACE

7

• Take the conversation off-line

• Tweetups

• Lunch

• Local events

• Foursquare and Gowalla check-ins combined with Twitter

FACE TO FACE

FREQUENCY8

• How much is too much?

• How much time should you spend?

• Scheduled tweets

FREQUENCY

PERMANENT RECORD

9

• Archived forever

• Deleted tweets

• Range and reach

• Professional and ethical

PERMANENT RECORD

SPOKES AND HUB10

• Twitter as a spoke

• What is the hub?

• Use your spoke to drive potential clients to the hub

• Call to action

SPOKES AND HUB

@LesleyLambert

QUESTIONS AND ANSWERS