COMM 202Tutorial 4: Resumes & Personal
Branding
Minyoung HwangT27 & T34
Today’s Agenda
Check-Ins1
Personal Branding2
Resumes & Hooks3
What’s Next4
Turn to your neighbour!
Reading Week!
You Should: Update Docs With Peer Review Feedback
Course Outline
Week 6 Week 7 Week 8
Tutorial: Resume & Cover Letter
Due: Skills Matrix Final Submission (6 Successes,2 Failures)
Tutorial: Resume & Cover Letter Peer Review
Due: 2 Copies of Resume Draft, Cover Letter Draft and Job Posting
What is your brand?
Describe These Brands
Describe Yourself
If you had 30 seconds to describe yourself - personality, interests, skills - what would you
say?
Write down 4-5 words that describe yourself best.
You Shape Your Own Brand
Permeate your brand throughout all your documents.
Your personal brand can change!
LET’S TALK RESUMES &
COVER LETTERS.
The Application Process
Cover Email
1Resume &
Cover Letter
2
Interview
3
Make It Rain
4
What’s the Difference?
Resumesare aboutYOU
Cover lettersare about theEMPLOYER
CanWant
Fit
Can-Want-Fit
Can Can you do the job? Do you have the relevant skills and experience they’re looking for?
Want Do you want the job? Are you passionate about this job, the company, the industry?
Fit Would you get along with the people at this company? Does their culture align with your values and personality?
First up, resumes!
Profile / Key Competencies
The Breakdown
Education
Work / Volunteer Experience
Personal
Formatting
Branding
Formatting
Be Consistent
Font size, font style, spacing, bullet points, alignment, punctuation, date & abbreviation format, hyphens vs dashes.
First Impression
Pick a colour scheme(if you don’t want black-and-white, which is also fine) and use white space wisely. Be concise with your resume page count.
Third Person
Always speak in third person and maintain a professional tone. No slang or personal pronouns (he, she, we, I).
Proofread
No grammar mistakes, typos, spelling errors - proofread then proofread again.
FormattingWhat You’ll Need in Your Header❏ Name (preferred
name with given name in brackets)
❏ Email❏ Phone❏ Address❏ LinkedIn URL❏ Social media
handles(optional)
Profile / Key CompetenciesWhat It Is❖ Summary of what to
expect in your resume in max 4 lines
What to Include❖ Your strengths❖ Past experiences❖ Interests❖ Languages❖ Technical skills
* Required for the course but not all industries need a profile.
Key Questions❖ Does it match the job
posting (multiple references)?
❖ Does it provide a clear, convincing link to the rest of the resume aka is there proof?
Profile / Key Competencies
EducationWhat It Is❖ Summary of your
schooling journey
What to Include❖ Degree (write it out fully) and
specialization❖ GPA if necessary, indicate school
scale❖ Relevant courses (not a laundry
list)❖ Awards, scholarships (eg. Honour
Roll)❖ Exchange semester❖ Expected date of completion❖ Don’t include high school stuff
unless you’re still in first year!
Key Questions❖ Does it match the job
description?❖ Is there any ambiguity
with the info provided?
Education
Work / Volunteer ExperienceWhat It Is❖ Collection of relevant
experiences - the real meat
What to Include❖ Accomplishment statements
as bullet points❖ Brief descriptions of
organization if necessary❖ Reverse chronological order by
end date❖ Limit to one sentence (ideal
length: two lines) and get rid of filler words
Key Questions❖ Are they achievement
based?❖ Do numbers quantify
achievements when appropriate?
❖ Does language indicate familiarity with industry or company? Does it match the job description?
Accomplishment Statements
SITUATION
TASK
ACTION
RESULT
LINKSITUATI
ON
TASK
ACTION
RESULT
Flip the STARL stories for the RATS statement!
Accomplishment Statements
SITUATION
TASK
ACTION
RESULTIncreasedAttainedExceededSurpassed
DecreasedSavedMinimizedReduced
GeneratedEnhancedOptimizedEstablished
Words are powerful - choose wisely!
Quantitative vs qualitative resultsQuant: How much? How many? Numbers and percentages
Qual: Be descriptive - positive feedback, recognition, awards, promotion
Accomplishment Statements
SITUATION
TASK
ACTION
RESULT Are you using relevant skills?
Do your actions clearly demonstrate those relevant skills?
Do your results match up with your actions?
Accomplishment Statements
SITUATION
TASK
ACTION
RESULT Paint the context (who, where, how long).
Describe the challenge.
Be clear and concise with the level of detail.
Accomplishment Statements
Duty-Based Statement Accomplishment Statementvs
Responsible for contacting corporate clients and organizing a tournament.
Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience
Accomplishment Statements
Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.
SITUATION
TASK
ACTION
RESULT
Accomplishment Statements
Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.
SITUATION
TASK
ACTION
RESULT
Accomplishment Statements
Achieved 85% client retention rate by establishing relationships with key corporate clients and providing a well organized, personally tailored tournament experience.
SITUATION
TASK
ACTION
RESULT
InterestsWhat It Is❖ A chance to showcase
your personality & stand out
What to Include❖ Side interests & hobbies❖ Cool personal experiences❖ Be fun, specific and stay
appropriateKey Questions❖ How do you want to be
remembered?❖ Are you catering to your
audience?❖ Can you talk about each
interest at length?
Interests
Branding
Does this reflect yourpersonal brand?
If the employer were to describe you based on your resume or cover letter, would they perceive you the way you want to be perceived?
Does this align with your employer’s brand?
Investment banks will look for different personal brands from advertising agencies. Are you tailoring the best and most applicable parts of yourself to the company?
LET’S TALKHOOKS.
The BreakdownOpening
Skills Matching
Closing
Formatting
Branding
Integration
OpeningA Bad Opening❖ Can be applied to any
job, company or industry❖ “Dear ____, I am applying
for ____.”
A Killer Opening❖ Includes a “hook”❖ Genuine, personal, memorable❖ Tailored to the employer❖ Name drop where applicable❖ Clear expression of the
relevant skills/experiences
This is where you get to demonstrate WANT & FIT!
Opening
Opening
Imagine Day Orientation Day Leader Applications
Due tonight
What’s Happening Around Campus
UBC HRMC ClubHR Leaders Conference
Feb 4th
YWiB finLEADFinance for Women
ConferenceFeb 9th
UBC Supply Chain Club +CUS Sustainability = PepsiCo Case Comp
Apply by Feb 11
What’s Coming UpBring 2 copies of resume draft, cover letter draft & job posting to next tutorial for peer review
1
Register on Turnitin before next tutorialT27 Class ID: 14541948T34 Class ID: 14541953Password: bubbles
2
Check out office hours!3
“BE STUBBORN ABOUT YOURGOALS BUT BE FLEXIBLE ABOUT HOW YOU GET THERE.”
Top Related