Download - Turn volunteers into advocates

Deanna Lynn Cole, CVA CEO - Founder

!

Turning

volunteers

into

advocates

for your

organization

VolunteerMatch.org Webinar 29OCT2014

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What we will cover

• What is a volunteer advocate?

• Why are they important?

• How to establish a volunteer advocacy program.

• How to show social networking impact.

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A volunteer advocate

• Belief in their organization, cause, mission

• Relevancy; Desire making things better

• ‘Big picture’ thinker

• Situational awareness

• Willingness to go the ‘extra mile’

• Current knowledge of organizational & industry trends

• Publicly supports

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Volunteer advocacy is essential

• Recruit

• Motivate

• Share perspectives

• Influence decisions

• Spread the word

• Sustainment

• Resources & support

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Benefits of volunteer advocacy

• New networks

• Personal brand & thought leadership (SMEs)

• Trusted messages

• Social media intelligence

• Networking/connector gurus

• Team spirit

• Showcase commitment and loyalty

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Things to consider: Organization

• Infrastructure, tools, templates, training

• Motivation

• Governance

• Organizational culture

• Champions & Coaches

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Things to consider: Volunteer

• Know guidelines, regulations

• Identify affiliation

• Take ownership

• Disclaim personal opinion

• Adhere to copyright laws

• Logo/brand mis-use

• Cite/post with permission

• Respect audience & others’ opinions

• Does it ADD VALUE?

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Examples of advocacy roles

• Creator

• Distributor

• Solicitor

• Responder

• Listener

• Conversationalist

• Nurturer

• Promotor

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Take action

• ’Short term Buzz vs. Long term Love’

• Networking

- Events and Meetings

- Casual Contacts

- Trainings

- Websites

- Blogs

- Social media (LinkedIN, Facebook, Twitter…)

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Today’s take-a-ways

✓ Remember information is key ๏ Identify what it is that makes your org unique ๏ Tip sheet, FAQs, Strategic planning

✓ Prepare for ‘road blocks & bridges’ ๏ Identify key issues, goals, resources, or things to highlight ๏ Talking points, mission, risk management

✓ Invite volunteers to advocate ๏ Think tank, training, evaluation & feedback ๏ Needs assessment, customer satisfaction survey

! !!!!!!!!!!!!!Deanna Lynn Cole, CVACEO - Founder

@iVolunteerU [email protected] www.facebook.com/iVolunteerUNIVERSITY 913.777.4488