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COLLABORATIVECONSUMPTION:
BUILDING TRUST
BETWEENSTRANGERS
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Successful Collaborat
Consumption platformdepend on the power
social, mobile and locabased technologies
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TECHNOLOGY ENAB
TRUST TO FORM
BETWEEN STRANGOVER THE VIRTUALREAL WORLD FENC
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HOW CAN YOU
BUILD A SYSTE
THAT NURTURETRUST?
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HERE ARE FIVE KE
MECHANISMS
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5 KEY TRUST MECHANISM
PERSONAL PROFILES
DEGREES OF SEPARATION
PEER REVIEWS & RATINGS
OFFICIAL VERIFICATION
1
2
3
4
HIGH-TOUCH: IN-PERSON SCREENING5
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PERSONAL PROFILES
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OFFICIAL VERIFICATION
ExampleA platforexercise
Incorposafety the des
procestrusted
membe
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Example: AirbnbPeer to peermarketplace for uniquespaces
Plug in to existingonline social
graphs to illustratedegrees ofseparationbetween members
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RATINGS AND REVIEWS
Example: thredUPchildrens clothing swap
marketplace
Give members
opportunities towrite peer reviews,ratings andrecommendations tobuild authenticity in
the system
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HIGH-TOUCH: IN-PERSON SCRE
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FOR MORE INFORMAAND RESOURCES
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