© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
How Collaboration Can Change the World Part II: Key Trends to Consider
Ayelet Baron, Director, Emerging Markets, Cisco
March 2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2Source: http://www.slideshare.net/scenariodna/culture-networks-2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3Source: http://www.slideshare.net/scenariodna/culture-networks-2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Trend: Women in Emerging Markets
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
The Biggest Emerging Market in the History of the Planet … More than twice the size of developing markets, India and China
Women’s earned income growing 8.1%
vs. 5.8% for men in developing world
More than 30% female legislatures in Uganda, Burundi and
Macedonia
Fueling Economic GrowthNew Growth
MarketsHealth, Education &
Employment
Sources: Goldman Sachs, Boston Consulting Group, Newsweek
www.newsweek.com/id/215304
Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Companies whose social investments focus on women in developing economies help not only the recipients but also themselves
Enlarging markets
Improving the quality or size of current and potential workforce
Building strong partnerships
Maintaining or improving reputations
A Business Case for Women
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Trend: Generation Y New Styles of Working
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Workplace Values
VeteransBorn pre-1946
BoomersBorn 1946-1964
Gen XersBorn 1965-1980
MillennialsBorn 1981-2000
Career Goals Build a legacy Build a stellar career Build a portable career
Build parallel careers
Rewards Satisfaction of a job well done
Money, title, recognition, corner
office
Freedom is the ultimate reward
Work that has meaning for me
Work-Life Balance
Support me in shifting the balance
Help me balance everyone else and
find meaning myself
Give me balance now! Not when I’m
65
Work isn’t everything. Need
flexibility to balance my other activities
Job Changing Carries a stigma Puts you behind Is necessary Is part of the daily routine
Training I learned the hard way, you can too!
Train ‘em too much and they’ll leave
The more they learn, the more they’ll stay
Continuous learning is a way of life
Source: http://www.slideshare.net/peace4jen/generations-at-work-understanding-how-other-generations-think
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10Source: http://www.slideshare.net/scenariodna/culture-networks-2010
http://www.youtube.com/watch?v=jwMj3PJDxuo
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% 8.5% 9.0% 9.5% 10.0%
South Africa
Nigeria
Ghana
United Arab EmiratesSaudi Arabia
Jordan
Morocco
Iran
EgyptPeru
Costa Rica
ChileBrazil
ArgentinaVietnam
Thailand
South KoreaSri Lanka
Singapore
Philippines
Pakistan
New Zealand
Malaysia
Japan
IndonesiaIndia
Hong Kong
ChinaAustralia
Turkey
Slovenia
SlovakiaRomania
Poland
LatviaHungary
Estonia
Czech Republic
Russia
United Kingdom
Switzerland
Real GDP 10-YR-CAGR (%)2000-2010
SpainBelgiumNetherlands
LuxembourgItaly
Germany
Sweden
Finland
Denmark
Austria
Mexico
CanadaUnited States
France
Demographic shifts are only one complexity in understanding global talent issues – see through 2020
Working AgeCoefficient Change (%)
2010-2020 1 World = 2.5%
1 Defined as change (+/-) in relationship between working age population (20-60 years old) over total population for a given country between 2010 and 2020Source: US Census Bureau, International Data Base (estimates updated as of December 2008); Global Insight (GDP estimates updated as of February 2009); Booz & Company analysis
REGION
Sub-Saharan Africa
Middle East & North Africa
South America
Asia-Pacific
Central / Eastern Europe
Western Europe
North America
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Trend: Social Media
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Influence Revolution
PRE MEDIA AGE
Talk face to face
Talk to shop worker
Government, monarchy, religious institutions dictate the agenda
MASS MEDIA AGE
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional media dictate
SOCIAL MEDIA AGE
Personal blog
Social network page
Widgets
Photo sharing site
Chat rooms
Message boards
Video sharing site
Comments on blogs
Comments on websites
Viral emails
Wish lists
Ratings on retail sites
Reviews on retail sites
Auction websites
Social Bookmarking
Chat room
Price comparison sites
Social shopping sites
Consult a professional
Readers Letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
SMS
Instant Messenger
Consumers dictate
Universal McCann, When Did We Start Trusting Strangers?
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14Source: http://www.slideshare.net/scenariodna/culture-networks-2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15Source: http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Social_Media_9_8.pdf
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
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Space defined by Media Owner
Brand in control
One way / Delivering a message
Repeating the message
Focused on the brand
Entertaining
Company created content
Space defined by Consumer
Consumer in control
Two way / Being a part of a
conversation
Adapting the message/ beta
Focused on the consumer / Adding
value
Influencing, involving
User created content / Co-creation
COMMUNICATIONS MEDIA SOCIAL MEDIA
Source: Neil Perkin ‘What’s Next in Media
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18Source: http://www.slideshare.net/scenariodna/culture-networks-2010
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Changing the Way We Engage and Collaborate
There are many tools out there but being able to target them and use many of them is key
Text Voice, Video
Collaborative Tools
Documents
One
Man
y
EmailIM
Social Networking
TelePresence
Unified Communications
Vmail
Discussion Forums
Video on Demand
Wikis Blogs
Num
ber o
f Sta
keho
lder
s
ContactCenter
Conferencing
Video Social Networking
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22Pic by skeddy in NYC on Flickr (CC Licence)
If you want to know what technology will change the world, watch young mothers and don't watch teenage boys - young mothers have no time for any technology that isn't useful and doesn't work.
Clay Shirky, 2005
Dan Thornton, Bauer…http://thewayoftheweb.net/
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Trend: Inclusion and Diversity as Business Driver
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Business Architecture +Technology Architecture
Network as the Platform
Technology Architecture
Business Architecture
Collective mixture of differences and similarities including but not limited to race, color, religion, national origin, sex, sexual orientation, gender expression, age, physical abilities, culture, occupation, position, education, work, and behavioral styles and the perspectives of each individual shaped by his/her nation and experiences
Inclusion:How we come together to meet business goals
Cisco 3.0
Global Approach
Services-ledSolutions
DiversityCollective mix of who we are as individuals
To be inclusive is to leverage diversity by bringing together a mix of unique individual backgrounds to collectively and more effectively meet our business objectives
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Diversity permeates every region of the world with a mosaic of races, gender, ethnicities, religions, backgrounds, lifestyles, and cultures. Did you know that … China has 55 ethnic groups, India has numerous religions and social castes, and Brazil is home to the largest black population outside the African continent and the
largest Japanese population outside of Japan?
While diversity is an inescapable fact in a 21st century global marketplace, inclusion is not
Inclusion is the act of recognizing, embracing and maximizing diversity to unleash innovation and creativity
Diversity of representation and a culture of inclusion must be linked: diverse representation without a culture of inclusion spells disaster while an inclusive culture without diverse representation lacks credibility
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Inclusion and Diversity is A Key Business Driver
Over a ten-year period, publicly traded companies on Diversity Inc.’s 2005 list of Top 50 Companies for Diversity outperformed the Standard & Poor’s 500 by 23.5%
Companies with high employee engagement had a 19% increase in operating income and almost 28% growth in earnings per share
Fundamental to our long-term growth strategy and a business imperative for Cisco
Inclusion is Key to Driving Innovation
Around 10% of the world’s population, or 650 million people, live with a disability. They are the world’s largest minority
86% of Gen Y employees say they would leave an employer if corporate social responsibility values no longer reflected their own
Our teams must be a reflection of the diversity of our customers, partners and the communities we serve to effectively anticipate, understand and exceed their needs
And, what's the biggest emerging market of them all? The answer isn't geographic but demographic. The answer is ... women.
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Diversity Fuels Innovation: Innovation is Achieved in Inclusive Environments
*Business Week and Diversity Inc. 2007/2008
Twelve of the top 50 companies recognized for innovation were also among the top 50 for diversity*
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
A Daily Business Behavior
“… the key to substantive improvement lies in creating an environment in which employees don't even know that they're changing.”
— Rosbeth Moss Kanter
http://www.flickr.com/photos/thelionsleepstonight/2108228685/
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