Download - Trends in Trade Show Design

© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.

Trends in Trade Show Design: Neuroscience, Technology, Interactivity


High relevance strengthens use

Technology empowers by giving access to info


The typical mobile phone user checks his/her phone 150 times a day.--Mary Meeker, KPCBBy the end of this year, there will be more mobile-connected devices than there are people on earth.--Cisco, 2013


High relevance strengthens use


• Give me what I want, when I want it

• Be convenient for me

• Engage me


Millennial estimated purchasing power today is $13 trillion.--CEB/IconocultureBy 2025, Millennials will make up 75% of the workforce.--Brian Solis


Netflix House of Cards example illustrating Big Data



• Give me what I want, when I want it

• Be convenient for me• Engage me

All-About-Me Event Solutions


• Event Mobile App• Virtual Events• Near-Field Communication• Heat Mapping

All-About-Me SolutionsEvent Organizers


• Targeted messaging through social media

• Tech “eye candy”: projection mapping, augmented reality

• Photo booths

All-About-Me SolutionsExhibitors


• Second screen• Flipped learning• Adaptive learning models• Gamified education

All-About-Me SolutionsEducation


Presented by: Loretta HudelotAt Expo!Expo! 2013

(214) [email protected]

@InsightsChick

mailto:[email protected]