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Matt DavidsonLOGO Dynamics
(804) 241-1152www.growyourbusinesswithcc.com
www.slideshare.net/logomd
Trends in Small Business Marketing: E-mail, Surveys, Events, Social Media
and Blogs
Results of A Failure to Keep a Car in Tune
Is It Time To Tune-up Your Business?
Who is Matt Davidson?Small Business Owner, 20 years Involved in Sales for over 27 years as salesperson and sales trainer Known the highs and lows of retail sales
What Happened to Save My Business Expanded e-mail marketing with Constant Contact Renewed Commitment to Excellence in Customer Service
Key Thought: Hope That Things Will Change is Not An Acceptable Strategy Likewise: Doing the same things time after time and not seeing results is an example of stupidity.
THE SOCIAL SPECTRUM
PARTICIPATION•Join the conversation•Engage in protecting and enhancing reputation
AWARENESS•Public reviews and customer opinion•Monitoring reputation / brand association
HOME BASE•Hang a “digital” shingle•Publish / Broadcast your message
ENGAGEMENT•Encourage and reward actions •Foster conversation•Grow customer base•Permission marketing
DIGITAL HUB•Aggregate social / web channels•Publish content across services
CUSTOM COMMUNITY•Branded experience•Own and control content and data•Co-Publishing and UGC•Run promotions•Create connection based on topic
Where does Internet fit in to marketing a small business?
Build an Audience—Distinguish Yourself from the Competition
Copyright © 2008 Constant Contact, Inc.
4
Two Different Approaches-E-mail Marketing
Some say, “Content is King”
While Content Needs to be RelativeTo the Audience, By Itself It is Not Complete.
Engagement Marketing Is the Way to Build a Business in the 21st Century.
Surveys: A Key to Business Growth
• Customer Satisfaction• Market Research
• Social Media Research• Customer Service Enhancement
Event Management Sets Your Business Apart from Your Competition
Every Business Needs to Organize and Promote EventsOpen House or Product IntroductionSpecial Invitation Only Events for Loyal CustomersCommunity Service Oriented Events that Show You Care
Can be ActualAlso Can Be Viritual
You Develop the Event—We give you the tools to manage it.
THE SOCIAL SPECTRUM
PARTICIPATION•Join the conversation•Engage in protecting and enhancing reputation
AWARENESS•Public reviews and customer opinion•Monitoring reputation / brand association
HOME BASE•Hang a “digital” shingle•Publish / Broadcast your message
ENGAGEMENT•Encourage and reward actions •Foster conversation•Grow customer base•Permission marketing
DIGITAL HUB•Aggregate social / web channels•Publish content across services
CUSTOM COMMUNITY•Branded experience•Own and control content and data•Co-Publishing and UGC•Run promotions•Create connection based on topic
Where does Internet fit in to marketing a small business?
Power of Social Media Campaigns
Simple Share puts your communication on Social MediaGoogle “reads” your message and looks for relevant
contentGoogle includes your content when searches are madeConstant Contact can help you get noticed on FaceBook,
Twitter, and LinkedIn
Business Blogging for ProfitWhat Business Blogging is Posting Relevant Content About Your
Business “Overflow” from E-mail Communications Opportunity for Engagement, especially with
Video
What Business Blogging is Not Endless Details of Your Day Political or Religious Platform Opportunity to Attack Your Competition
“Facebook with Pictures”
Nothing better than riding down the Chincoteague
Channel in our boat
Places to Go in Virginia What’s Happening with Imprinted Items
Recap and Summary
The Internet is here to stay. Better learn to use it effectively.
Develop a Strategy and Marketing Content that sets you and your business apart from your competition.
Find the Internet Tools that work for you and learn to use them.
E-mail, Surveys, Events, Social Media, and Blogging are all keys to help you implement your Strategy.
Low Cost Resources are available to help you grow your business .Networking Opportunities like the ChamberSeminars either online or with a leader
Resources E-Mail Marketing
Constant Contact—www.constantcontact.com Options
Do it entirely on your own-webinars onlineTake a free seminar from a local expert
“E-mail Marketing-Leveraging Social Media” (90 minutes)
“Social Media Made Simple” (90 minutes)
Matt Davidson• E-mail me and request to be added to “We Put Your Logo to Work”• Free Seminars announced on www.growyourbusinesswithcc.com• Also offer other seminars, “A Marketing Tune-Up”, 90 minutes • Additional information on www.slideshare.net/logomd• Sign up for 60 day free trial—portal on my blog• Additional award winning support at 866-289-2101• Presentations and Consulting available on request
Next Steps--OptionsDo NothingDevelop A Plan
Review this presentation at the following address: www.slideshare.net/logomd Need Help, Contact me
(804) 241-1152 [email protected]
QUESTIONS?
OPPORTUNITYISNOWHERE
What do you see?
Some People See
“opportunity is no where”
Others see “OPPORTUNITYISNOWHERE”
But what they really see is
“opportunity is now here”
The choice is yours. Choose wisely.
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