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TRENDS IN LUXURY
Mr. Abhay GuptaFounder and CEO at Luxury Connect
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Trends in luxury goods and services sector worldwide.
04/15/2023 3Copyright 2015 Luxury Connect LLP . All rights reserved.
• Luxury products are being clubbed with experiences.
• People are moving from “having” to “being”
• Experiential & hybrid luxury is the new luxury.
The latest trend: Experiential & hybrid luxury
04/15/2023 4Copyright 2015 Luxury Connect LLP . All rights reserved.
Recently, a global trend has caught fire that offers outdoor enthusiasts an upgrade on rest and recreation. It’s called “GLAMPING”, a new word for a new kind of travel, defined as glamorous camping.
Luxury tourismLuxury tourism moving to luxury adventure tourism
04/15/2023 5Copyright 2015 Luxury Connect LLP . All rights reserved.
About 800 people — including Stephen Hawking, Tom Hanks, Angelina Jolie, and a Keralabased businessman, Santosh George Kulangara — have already booked their ticket to board Virgin Galactic's SpaceShipTwo, which costs $250,000, which is about Rs 1.55 crore.
Luxury TravelLuxury travel moving to luxury space travel
04/15/2023 7Copyright 2015 Luxury Connect LLP . All rights reserved.
Google I GlassSwarovski – Activity tracking crystals
Tory burch – fitness tracking device Apple I watch
Michael Kors – Lipstick Charger
Luxury Wearable tech
04/15/2023 8
Apple watch
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1 =
1 yacht
1 Hermes berkin bag
31 classic louboutins
04/15/2023 9
With the self-driving luxury sedan F 015 Luxury in Motion, Mercedes-Benz shows how the automobile is changing from a means of transportation to a private retreating space
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Moving to driverless automobiles
Mercedes-Benz F 015 Luxury in Motion Concept Vehicle the Future of Mobility
Luxury automobiles
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• Luxury & digital have been strange and uncomfortable bed fellows .
• Worldwide, luxury has been a hesitant acceptor of the digital medium.
• Social media can be used effectively as a vibrant storytelling medium for luxury brands, communicating brand heritage and iconography to a new audience of potential clients.
• E-commerce is a logical next step extension to the digital revolution
• Digital boom has given consumer the authority to voice their opinion and change perceptions.
Copyright 2015 Luxury Connect LLP . All rights reserved.
The digital dilemma..then..
04/15/2023 11Copyright 2015 Luxury Connect LLP . All rights reserved.
The digital dilemma..then..
Snapdeal selling yachts online
04/15/2023 12Copyright 2015 Luxury Connect LLP . All rights reserved.
• Luxury homes, albeit a new term for the Indian real estate industry, • It is fast gaining momentum in the country, as the rich and nouveau riche are not reluctant to
pay the price for designer residences that are replete with exclusive luxury amenities,
Luxury Real estate
04/15/2023 13Copyright 2015 Luxury Connect LLP . All rights reserved.
Luxury to Indians
• Luxury is quantitative and not qualitative. • I will buy it but I want a discount of 15%.• The “Kitna Deti Hai” mentality • “Showing off” against functionality.• Luxury should cause strong human content.• Need not be multi sensory
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