Marketing Management
Submitted to: Vikas Kumar
Submitted By: Gunjan Dalmia Rahul Raj Visakha Daga
Company : Reliance Industries Ltd.
Subsidiary Company : Reliance Trends
Founded : October 2007 Headquarters : Mumbai Chairman and Managing Director : MR. Mukesh Ambani
Store Location at Patna : East Boring Canal Road
Company Profile
Sourced from : www.ril.com/OurBusinesses/Retail.aspx
Introduction
It is a speciality apparel store that sells Men’s, Women’s and Children’s garments. The store carries the best of National and International brands like John Players, Peter England, Indigo Nation, Wrangler, Reebok, and Lee, apart from in-house brands. The store layout is to compliment the evolving taste and preference of fashion savvy customers, giving them an opportunity to shop with ease, along with well trained customer service associates, to compliment the entire shopping process. Some in-house brands include DNMX for Denims, Teamspirit for Sport’s wear, Performanx for performance garments, Sparsh for Ethnic wear & Pureza for Premium garments.
VISION
To make RIL one of the most innovative companies in the world and to achieve breakthrough growth in revenues and profits by creating
and implementing sustainable solutions.
Sourced from : http://www.thehindubusinessline.com/companies/reliance-trends-wants-to-be-fastfashion-brand/article5086254.ece
Marketing Mix
Products
Sourced from: http://reliancetrendsspringsummer15.com/men.php
Products
Sourced from: http://reliancetrendsspringsummer15.com/women.php
Products
Sourced from: http://reliancetrendsspringsummer15.com/kids.php
PromotionsThey have more concentration on Digital Marketing Strategy
Facebook Page Offering Discounts
Youtube:Reliance trends also does videos on latest trends, summer/winter collection and on what celebrities are flaunting
Latest trends videos
Sourced from : http://www.tiendeo.in/Catalogues/patna/156158&subori=web_resultados&buscar=Reliance%20Trends&sw=1600
Promotions
Sourced from : https://www.facebook.com/RelianceTrends
Price / Distribution
Sourced from : https://relianceretail.wordpress.com/tag/reliance-trends/
PlacePlace is concerned with making available the products at a place where
consumer demands. Thus, it is concerned with the store where the goods shall be displayed and sold, the channels of distribution and
logistics management through which goods will flow from marketer to consumers.
• Reliance Trends is located at, East Boring canal road in Patna.• Three storey Building with approx 4000 sq/ft• Centrally Located as there are more Retaliers (Pantaloons)• Transportation Facility is good
STP Analysis
Segmentation
Targeting
• Reliance Trends is Targeting the segment between the Premium and the Mass end of the market.
• Reliance Trends has a specific private label called ‘First Class’ design to deliver extreme value to Indian consumers.
• Reliance Trends targets Indian youth to become a part of youth culture.
Reliance Trends comes under Undifferentiated i.e Mass Marketing
• Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers. In Positioning, the marketing department creates an image for the product based on its intended audience. This is created through the use of promotion, price, place and product.
• Reliance Trends have good Pricing Strategy which positions their presence in customers mind (Right Pricing Strategy).
• Message of Reliance Trends is “Sirf Dikhne Mei Mehanga’’ to attract the customers (Right Message).
• Reliance Trends concentrates more on digital media marketing i.e comes under (Right media).
Positioning