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Q1 2015
At Rocket Fuel, we pride ourselves on being voracious devourers of research, whitepapers, infographics, and anything else we can learn from. Here are some of our favorites from the first quarter of 2015.
Click on the boxes below to view the listed studies.
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Rocket Fuel delivers programmatic media-buying platform at Big Data scale
that harnesses the power of Big Data to improve marketing ROI.
Put Marketing That Learns™ to work for your brand. [email protected] | 888-717-8873 | @rocketfuelinc
SOCIAL MEDIA UPDATE 2014Pew Internet
MACHINE LEARNING + BIG DATA = PREDICTIVE
ANALYTICSAndeesson Horowitz
DIGITAL INFLUENCE ON AUTO INTENDERSIAB
THIS YEAR, MILLENNIALS WILL OVERTAKE BABY
BOOMERSPew Research
THE CASE OF BIG DATA IN MOBILE ADVERTISINGConference on System Sciences
MARKETING TECHNOLOGY LANDSCAPEChiefMarTec
FOR POLITICS, THE PULL TOWARD PROGRAMMATIC ADVERTISINGCook Politics Report
THE FOLD MANIFESTO: WHY THE PAGE FOLD
STILL MATTERSNielsen Norman Group
CMO SURVEY REPORT: HIGHLIGHTS AND INSIGHTSDuke University
DIMENSIONAL MARKETING: NEW RULES FOR THE DIGITAL AGEDeloitte
MEASUREMENT PROVES THE EFFECTIVENESS OF MOBILE ADVERTISING
comScore
REAL-TIME BIDDING: A NEW FRONTIER OF COMPUTATIONAL ADVERTISING RESEARCHING
Ad Science
THE DAWN OF MARKETING’S NEW GOLDEN AGEMckinsey Quarterly
HOW TO INCREASE YOUR DIGITAL ADVERTISING EFFECTIVENESS
Nielsen
HOW CBS STRATEGIZES CROSS-SCREEN
VIDEOAd Exchanger
DATA MANAGEMENT: BEST PRACTICES GUIDEExperian Marketing
HOW DO B2B MARKETERS CHOOSE THEIR DIGITAL CHANNEL
MIX?Regalix
HISPANICS PROJECTED TO COMPRISE 1/3 OF UNDER-18s IN 2060
U.S. Census
WHAT 7 BRANDS ARE ALREADY DOING ON THE APPLE WATCHAd Week
ONLINE FORM CONVERSION RATESMarketing Charts
ALGORITHMS ARE FOR HUMANSAd Exchanger
MEASURING MULTI-PLATFORM, TIME-SHIFTED VIDEO VIEWING
comScore
THE DEFINITIVE GUIDE TO CREATIVE OPTIMIZATIONRocket Fuel
TO SUPER BOWL OR NOT TO SUPER BOWLRocket Fuel
WHAT’S UNDER THE HOOD OF PROGRAMMATICRocket Fuel
MILLENNIALS INFOGRAPHICGoldman Sachs
TOP 20 MARKETING CHARTS OF 2014Marketing Charts
STUDY:QUANTIFIED SELFRocket Fuel
DRIVING RETAIL LOYALTY THROUGH PERSONALIZATIONRocket Fuel
WIRELESS STUDYRocket Fuel
ONLINE POLITICAL ADS HAVE BEEN SLOW TO CATCH ON AS TV REIGNSNY Times
CROSS-DEVICE VIDEO ANALYSISExperian
THE HISTORY OF FACEBOOK’S FBX AD EXCHANGEBusiness Insider
10 DIGITAL MARKETING TRENDS IN 2015 THAT WILL BOOST YOUR STRATEGYForbes
WHY DO MARKETERS FIND THE CLOUD DREAMY?eMarketer
MARTECH AND THE DECADE OF THE CMOFoundation Capital
THE RISE OF THE MARKETERThe Economist
THE UNCONSCIOUS PROCESSES THAT PRODUCE BRAND RECOGNITIONGreenbook Blog
U.S. AD SPENDING: Q1 2015 COMPLETE FORECASTeMarketer
IN-STORE MOBILE USAGE: MUCH ADO ABOUT NOTHING - AGAINGreenbook Blog
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