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By:Deepak Singh Thakur
IB/A
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CONTENTSy Basic facts
y Introduction
y Classificationy Major competitors
y Findings
y SWOT analysis
y Learnings
y Recommendations and suggestions
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BASIC FACTSy 1200 fully computerized offices
y 6500 strong workforce
y 7000 trucksy 6 cargo ships
y 7.5 million sq. ft. of warehousing space
y Presence in 9 countries
y Moving 2.5% of Indias GDP by value of cargo yearly
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INTRODUCTIONTransport Corporation of Indiawas incorporated in 1958
as a one man, one truck, one office company. TCI today isthe leading integrated supply chain and logistics solutionsprovider and a pioneer in the sphere of cargotransportation in India.
TCI is actively involved in CSR (corporate socialresponsibility) activities such as education, health care and
disaster relief etc.An ISO 9001:2000 company, TCI is listed with premier stock
exchanges like the NSE and BSE.
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CLASSIFICATIONy TCI Freight
y TCI XPS
y TCI Supply Chain Solutionsy TCI Seaways
y TCI Global
y TCI Foundation
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Objective of study
To find the level of Customer satisfaction and
Market potential in Delhi NCR region.
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Customer feedback formy D:\Users\deepak\Desktop\Customer feedback
form.pdf
y Sample size: 130
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MAJOR COMPETITORSy OM Logistics
y Chetak logistics
y Best roadwaysy DGFC
y Blue Dart
y DHL
y Safexpress
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y Customers experiencewith TCI
y TCIs Business share inTransportationBusiness
58.8217.65
5.88
17.65
Excellent
Good
Fair
Poor
13.1%
10.8%
7.7%
4.6%
3.8%16.2%43. %
TCI
BEST ROADWAYS
OM LOGISTICS
JAIPUR GOLDEN
BLAZE FLASH
LOCALTRANSPORTOTHERS
Findings
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y TCIs rate competitiveness
with other logisticcompanies
y Customer perception
in TCI organization
41.18
11.77
17.65
29.41
Always
Often
Sometimes
Never
4.3
3.23.5
4.5
Customer centric& Trustworthy
Techno-advanced
Profit oriented
All of above
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y MARKET
CATAGORISATIONOFFLEET PREFERFORTRANSPORTATION
y CUSTOMERS
INTERESTED INDOINGBUSINESS
WITH TCI
41%
37%
22%Series 1
FTL
LTL
Sundary71.54
28.46
S
NO
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SWOT ANALYSIS
y Strength
Goodwill in market
ManpowerWide network
Presence in international market
Over 50 years of experience in transportation
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y
Weakness
Delay in pick up and deliveries
High charges as compared to competitors
Not good enough in sundry business
Lack of promotion and brand awareness
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y
Opportunities
Very few big players in the market
Huge market potential
Time bond delivery and low freight charges can be keysuccess point
Huge opportunity in sundry business
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y Threats
Working with selective customer might cause risk interms of market share
Competitors takes advantage of the high rate chargedby TCI in domestic market
Poor customer relation can result in shifting of existingclients to other players in market. Eg. BOSCH India
pvt. Ltd.
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LEARNINGSy Criterion used by company for customer selection
y
Booking procedure
y Type of booking
y Entering a company without taking prior appointment
y Customer relation
y Updating customer database
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Recommendations and suggestions
y It is a common perception in the market that rates of TCIs
transport services are very high, so it should take measures to
change this perception by optimizing its operational cost.
y TCI should use various channels of media to create brand
awareness and to offer its product and services.
y Since TCI is in service sector, it should motivate its staff in order
to provide better service and co-operation to each customer.
y Service should improve through minimization of transit time.
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continued
y TCI should take care of the sundry business also in order to
increase its market share.
y
Quick response is required from branch personnel.
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