we believe in the value of partnershipsMMI partners with best-in-class agencies, technology providers, startups, and media platforms to scale and provide leading results for our clients.
123.123.123.123 - - [26/Apr/2000:00:23:48 -0400] "GET /pics/wpaper.gif HTTP/1.0" 200 6248 "http://www.jafsoft.com/asctortf/" "Mozilla/4.05 (Macintosh; I; PPC)"123.123.123.123 - - [26/Apr/2000:00:23:47 -0400] "GET /asctortf/ HTTP/1.0" 200 8130 "http://search.netscape.com/Computers/Data_Formats/Document/Text/RTF" "Mozilla/4.05 (Macintosh; I; PPC)"123.123.123.123 - - [26/Apr/2000:00:23:48 -0400] "GET /pics/5star2000.gif HTTP/1.0" 200 4005 "http://www.jafsoft.com/asctortf/" "Mozilla/4.05 (Macintosh; I; PPC)"123.123.123.123 - - [26/Apr/2000:00:23:50 -0400] "GET /pics/5star.gif HTTP/1.0" 200 1031 "http://www.jafsoft.com/asctortf/" "Mozilla/4.05 (Macintosh; I; PPC)"123.123.123.123 - - [26/Apr/2000:00:23:51 -0400] "GET /pics/a2hlogo.jpg HTTP/1.0" 200 4282 "http://www.jafsoft.com/asctortf/" "Mozilla/4.05 (Macintosh; I; PPC)"123.123.123.123 - - [26/Apr/2000:00:23:51 -0400] "GET /cgi-bin/newcount?jafsof3&width=4&font=digital&noshow HTTP/1.0" 200 36 "http://www.jafsoft.com/asctortf/" "Mozilla/4.05 (Macintosh; I; PPC)"end of user-specified pre-formatted text
data complexityDATE/TIME DIMENSIONS METRICS
January 1 2001 Source = “Yahoo” 120 visits
February 15 2002 Link ID = 12 75% conversion rateApril 10 2003 15:11 PM Keyword = “Search agency” 5% click through rate
June 2 2015 11:09 AM EST Product = “Shiny shampoo” $12
6/6/2005 Direct 5:12 avg. visit time
real-time events — Shell Houston Open• Real-time content• Simultaneous activities• Multiple real-time
platforms• PR, social, analytics,
radio, TV, and physical activation
experiential social — ”Until 20”
@nxfxcom
• Flexible demands (line length)• Multiple competitors — film
festival• Location-based media support• POS integration/bidding
digital launch — Boogie Wipes• Multiplatform launch• Dynamic paid support• Minute-by-minute cross-platform
tracking• Real-time content creation• CRM Integration
e-commerce — Kandoo
@nxfxcom
• Ratings and reviews• Paid media• Specialized algorithms• Inventory management• Counterfeiting
acquisition Acquire data from:
• Multiple databases• Flat files• Web APIs• Unstructured• Real time • Behavior• Models• Text (a lot of it)• Binary
Insights to Action
Acquisition
Modeling
Visualization
Management
modeling
@nxfxcom
Leverage:• Machine learning• Predictive• Linguistic• Regression• Clustering• Sentiment• Behavioral
Insights to Action
Acquisition
Modeling
Visualization
Management
visualization
@nxfxcom
Enable:• Visual storytelling• Simplification with pictures• Easy discovery• Insights creation• Reporting• Dashboards• Scorecards
Insights to Action
Acquisition
Modeling
Visualization
Management
management
@nxfxcom
We need:• Aggregate• Filter and verify• Combine and merge• Transform and enhance• Index and optimize• Export• Share and distribute• Basically ETL on steroids
Insights to Action
Acquisition
Modeling
Visualization
Management
activation
@nxfxcom
We can:• Real-time communications• Individual media optimization• One-on-one tracking• Cross-platform activation• AI-driven content• Instantaneous measurement
Insights to Action
Acquisition
Modeling
Visualization
Management
why
• Cross-platform integration
• Granularity• Al• Cost
• Data ownership• Facebook = Facebook• Reporting• Real-time insights BS
our setup
@nxfxcom
• Private networks• Scheduled jobs• Backup• Hosts all instances
• API calls• Data extractions• Transformations• Q&A• Text analytics• Modeling• Alerts
• Data storage• Aggregation• Data preparation• Data serving
• Visualization• Modeling• Analysis• Reporting• Delivery• Alerts and automation
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