September 2015
Tourism in the Philippines
2
Tourism in the Philippines
Department of Tourism
September 2015
3
Outline
I. Vision, mandate, and strategies
II. Economic impact of tourism
i. Tourists in the Philippines
ii. Tourism receipts
iii. Employment
iv. Contribution to GDP
III. Accomplishments in 2014
IV. Risks and challenges
V. Major programs for 2016
4
Vision, mandate, and strategies
Pursuant to Tourism Act of 2009 (RA 9593) and the National Tourism Development Plan 2011-2016
Strategies
Develop and market
competitive destinations
and products
Improve connectivity,
access, and infrastructure
Enhance human resources
capability
Mandate
Plan, develop, regulate,
and promote the
tourism industry as a
major socio-economic
activity and spread the
benefits of tourism to a
wider segment of the
population
5
Tourists in the Philippines
International Tourist Arrivals (in millions)
1.80 1.93 1.91 2.29 2.62 2.84 3.09 3.14 3.02 3.52 3.92 4.27 4.68
4.83
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Domestic Travelers (in millions)
29.1 37.5 41.3 45.6
54.6
51.7 56.1
2010 2011 2012 2013 2014 2015 2016
Target
54.6mnDomestic travelers in 2014
4.83mnInbound arrivals in 2014
6
43
73
91
91
93
104
107
137
257
279
481
762
Germany
Hong Kong
Malaysia
UK
Canada
Taiwan
Singapore
Australia
China
Japan
USA
Korea
International tourist arrivals (January to July 2015)
Monthly Inbound Arrivals for 2015 (in thousands)
479457 456
423 414390
490
Jan Feb Mar Apr May Jun Jul
3.11mn arrivals,
up by 8.7% from the same
period in 2014
Top Inbound Markets (in thousands)
For the period of Jan – Jul 2015
7
162.0 149.6 125.6 123.7 135.5 158.5 195.2 225.3
274.6
350.4 455.0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Tourism receipts
* Miscellaneous services include the exports of processing services, financial intermediation services indirectly measured (FISIM), and maintenance
and repairs (that are not included elsewhere).
International Tourism Receipts (PHP billion)
TargetPHP274.6bnExpenditures of international visitors to the Philippines
21.9%Increase from 2013
7.6%Out of Total Exports of Goods and Services
Domestic Tourism Receipts (PHP billion)
441.1 550.7 490.3 531.4 713.8 922.8 1,040.4 1,184.7
1,469.0
1,607.1 1,852.1
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
PHP1.469tnExpenditures of domestic visitors
24.0%
16.0%Out of Total Household Final Consumption Expenditure
Increase from 2013
Top Export Items for the Philippines in 2014
(PHP billion)
83
85
148
164
275
695
911
Articles of apparel
Ignition wiring sets
Principal agricultural products
Electronic data processing
INBOUND TOURISM
Semiconductors
Miscellaneous services*
Inbound tourism ranked
3rd among the biggest exports in 2014
Most Tourism Expenditures Come from Accommodation
Services and Shopping of Tourism Goods in 2014
Target
Accommodation32%
Shopping of tourism goods15%
Miscellaneous15%
Entertainment & recreation11%
Travel agencies9%
Transport13%
Food & beverage5%
Source: Philippine Statistics Authority
8
Employment
Share of Tourism Industries Employment to
Total Employment (%)
10.5 10.6 10.7 11.2 11.4 11.5 12.1 12.4
12.5
2006 2007 2008 2009 2010 2011 2012 2013 2014
12.5%Percentage share of employment in tourism industries to total employment
About 125 of every 1,000employment
is in the tourism industry
Distribution of Employment in Tourism
Industries for 2014 (%)
Direct Employment in Tourism (million)
2010 2011 2012 2013 2014 2015 2016
4.8mnNumber of people directly employed in the tourism industry
4.1 4.3 4.6 4.7 4.8 6.3 7.4
Target
Passenger transport35.6%
Accomodation and food & beverage34.8%
Miscellaneous15.0%
Retail trade on tourism6.6%
Entertainment and recreation7.4%
Travel agencies0.6%
Source: Philippine Statistics Authority
9
Contribution to GDP
6.5 6.5 5.8 5.9 6.4 7.0 7.2 7.5
7.8
7.8 8.7
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Tourism Share to GDP (%)
7.8%Percent share of the tourism industry to the Philippine economy
Target
Tourism Direct Gross Value Added (PHP billion)
404.8 451.3 444.7 477.3 573.0 678.4 764.9 861.7
982.4
974.0 1,147.9
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
TargetPHP982.4billionValue of the size of tourism in the Philippines by 2014
14% Increase from 2013
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Accomplishments in 2014
International
Competitiveness
� Implemented new National
Standards for Accommodation
� Organized forum on the
ASEAN Economic Community
(AEC) and the Mutual
Recognition Arrangement
(MRA) on Tourism
Professionals
� Participated in United Nations-
World Tourism Organization
(UNWTO), Organisation of
Economic Co-operation and
Development (OECD), World
Travel and Tourism Council
(WTTC), Asia Pacific Economic
Cooperation (APEC), and
Association of Southeast
Asian Nations (ASEAN)
projects and policy
discussions
Market Development
� Implemented a
comprehensive market
development program
focus on travel trade
support and consumer
activation
� Initiated strategic
programs for niche
markets, e.g. (English as a
second language, dive,
medical and route
development)
� Forged agreements to host
major international events,
such as Madrid Fusion
Manila, Dive Resort
Fair, Routes Asia
Accessibility and
Connectivity
� Pursued air services
negotiations resulting in
opening of 75
international flights with
579,192 air seats
� Implemented aggressive
campaign on cruise
tourism generating 30%
increase in port of calls
by international cruise
lines
� Worked with DPWH,
DOTC, and other
agencies for
convergence programs
Governance and
Human Resources
Development
� Conducted trainings
on planning, product
development, and
statistics
� Organized skills
enhancement for
industry workers
� Spearheaded the
development of tourism
products
� Updated the National
Ecotourism Strategy
and Action Plan
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Risks and challenges
Sustain tourism growth and momentum beyond 2016
Continue convergence program with DPWH to further enhance access to local destinations
Timely Public-Private Partnership Projects for airports and seaports to support growth in air services and provide greater connectivity to key source markets
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Major programs for 2016
� Star Rating System/ Mandatory Accreditation
� National Tourism Development Plan 2016-2022
� Medium Term Tourism Infrastructure Program
� Medium Term Investment Program
� Market Development
� Niche and Opportunity Markets/ Segments
� International Cooperation
� UNWTO, APEC, OECD, ASEAN, BIMP-EAGA
� Branding Program
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Major programs for 2016
�Retail-based campaignSpecial packages for repeat visitors
�Line-up of events include:
September 2015
Tourism in the Philippines
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