Lift. Brand Awareness
Customer Engagement
Conversion Rates
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Top DIGITAL MARKETING Trends for 2015
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Top DIGITAL MARKETING Trends for 2015
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Top DIGITAL MARKETING Trends for 2015
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Top DIGITAL MARKETING Trends for 2015 The Mobile Revolution is OVER
11%
14%
16%
17%
18%
19%
34%
26%
37%
34%
28%
46%
51%
42%
53%
40%
35%
43%
27%
22%
13%
7%
6%
14%
9%
7%
7%
10%
3%
3%
1%
3%
2%
1%
1%
Social Media
Paid Search
Organic Search (SEO)
Display Ads
Content Marketing
Mobile
Projected Budget Changes in 2015 According to Marketers Worldwide, By Channel
Significant Increase Some Increase Status Quo Some Reduction Significant Reduction
Source: Econsultancy, “Enterprise Priorities in Digital Marketing: Exploring the Investment in Technology and Marketing for a Customer-Centric
Future” in association with Teradate, Sep 30, 2014
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Top DIGITAL MARKETING Trends for 2015
MOBILE FIRST, BUT NOT ONLY
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Top DIGITAL MARKETING Trends for 2015
The multi-device,
multi-tasking user.
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Top DIGITAL MARKETING Trends for 2015
Mobile users have half the bandwidth
and are twice as impatient.
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Top DIGITAL MARKETING Trends for 2015
60% of mobile users expect sites
to load in 3 seconds or less. Compuware
67% of users are more
likely to make a
purchase off a website
that is mobile friendly
Mobile First Marketing / Mobile First Design
http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html
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Top DIGITAL MARKETING Trends for 2015
http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html
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Top DIGITAL MARKETING Trends for 2015
From mouse to finger
From clicking to scrolling
http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html
TRANSFORMATION 2015 | #AISMediaEdu
Old mouse
New mouse
Top DIGITAL MARKETING Trends for 2015
Design for small
screens and really
LARGE ones.
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Top DIGITAL MARKETING Trends for 2015
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Top DIGITAL MARKETING Trends for 2015
• 48% say they feel frustrated and annoyed when
they get to a site that’s not mobile-friendly
• 36% said they felt like they’ve wasted their time
by visiting those sites
• 52% said that a bad mobile experience made
them less likely to engage with a company
• 48% said that if a site didn’t work well on their
smartphones, it made them feel like the
company didn’t care about their business
http://googlemobileads.blogspot.ca/2012/09/mobile-friendly-sites-turn-visitors.html
TRANSFORMATION 2015 | #AISMediaEdu
Top DIGITAL MARKETING Trends for 2015
Shift from creative-driven
to data-driven marketing
Be timely. Relevant. Accurate.
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Top DIGITAL MARKETING Trends for 2015
Mobile Surpassing Desktop
54.9
61.6
69.2
77.1
85.9 85.6
19.7
30.7
46
63.7
85.9
113.4
0
20
40
60
80
100
120
2011 2012 2013 2014 2015 2016
Billi
on
s
Mobile vs. PC Local Search Volume Forecast
Desktop Mobile
Source: BIA/Kelsey
TRANSFORMATION 2015 | #AISMediaEdu
Top DIGITAL MARKETING Trends for 2015
$4.92
$8.72
$12.85
$17.87
$21.73
$25.69
2013 2014 2015 2016 2017 2018
U.S. Mobile Search Ad Spending 2013 - 2018
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Top DIGITAL MARKETING Trends for 2015
Source: Content Marketing Institute, “2015 Benchmarks, Budgets, and Trends – North America.”
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Top DIGITAL MARKETING Trends for 2015
58% of B2B marketers
plan to increase their content
marketing budgets in 2015
Top DIGITAL MARKETING Trends for 2015
TRANSFORMATION 2015 | #AISMediaEdu
Shift from focus on content
creation to content
AMPLIFICATION
CONTENT MARKETING
Content Convergence Be timely. Relevant. Accurate.
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Top DIGITAL MARKETING Trends for 2015
52%
57%
69%
74%
75%
81%
83%
84%
Upsell / Cross-Sell
Customer Evangelism
Custome Retention
Lead Nurturing
Sales
Engagement
Lead Generation
Brand Awareness
Organizational Goals for
B2B Content Marketing
Source: Econsultancy, “Enterprise Priorities in Digital Marketing: Exploring the Investment in Technology and Marketing for a Customer-Centric Future”
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Top DIGITAL MARKETING Trends for 2015
3%
14%
48%
35%
Unsure
No Content Marketing Strategy
Yes, but not documented
Yes, and it is documented
Percentage of B2B Marketers Who Have a
Content Marketing Strategy
Top DIGITAL MARKETING Trends for 2015
TRANSFORMATION 2015 | #AISMediaEdu
Source: Content Marketing Institute, “2015 Benchmarks, Budgets, and Trends – North America.”
11%
2%
32%
46%
9%
Unsure
Decrease
Remain the Same
Increase
Significantly Increase
B2B Content Marketing Spending (Over the Next 12 Months)
Source: Content Marketing Institute, “2015 Benchmarks, Budgets, and Trends – North America.”
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Top DIGITAL MARKETING Trends for 2015
Awareness Consideration Decision
Videos
Trend Reports
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Calculators
eBooks & Guides
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Possible Solution
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r Com
mitm
ent L
evel
Ratings & Reviews
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Top DIGITAL MARKETING Trends for 2015
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Delivering the right content in the right format at the right time
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Top DIGITAL MARKETING Trends for 2015 Social Commerce
• Social commerce sales are forecasted to represent 5% of all
online retail revenue in 2015.
• Half of social media driven purchasing happens within one week
of sharing, tweeting, liking or favoriting the product.
• 70% of marketers have successfully gained new customers via
social networks.
Top DIGITAL MARKETING Trends for 2015
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By 2015 internet advertising will make up nearly 25% of the
entire ad market. Paid Ads are becoming unavoidable.
• 92% of marketers advertise on Facebook
• 35% of marketers advertise on YouTube
• 24% of marketers advertise on LinkedIn
• 23% of marketers advertise on Twitter
Source: Social Media Examiner
Social Advertising
Google’s John Mueller stated that it can
take up to 9 months for disavow files to be
completely “taken into account.”
Negative SEO attack could have
catastrophic consequences for
businesses, erasing their search visibility
for large chunks of a year.
Negative SEO Threat Increases
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Top DIGITAL MARKETING Trends for 2015
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Top DIGITAL MARKETING Trends for 2015
Google appears to placing more
emphasis on brand mentions
and citations, which are less
likely and less easy to be
manipulated for the purpose of
achieving higher search
rankings.
TRANSFORMATION 2015 | #AISMediaEdu
Top DIGITAL MARKETING Trends for 2015
Following the failed
Google+ Authorship
experiment, Google will
place more value on
social signals from
Twitter and Facebook.
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