The Top 5 Ways to Analyze Your Website & Online Presence
2. GOOGLE ANALYTICS
What is Google Analytics? • A web analytics tools that looks at how
people are interacting with your website.
The Google Analytics Challenge
• Analysis Paralysis! But don’t worry, we’ll help you overcome it with; – What to look at
• Monthly
• Weekly
• Daily
What to Check Monthly
Audience Overview
Adjust Date Range
Monthly Check-Up Template
Download at: http://bit.ly/1JD4HU9
Audience Overview
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Audience Overview
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Audience Overview
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Audience Overview
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Audience Overview
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Audience Overview
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Users = People Who Saw Your Website.
Sessions = Interactions From Users.
Pageviews = The number of pages users viewed during their session.
Pages/Session = The number of pages people looked at, on average, during their visit to your site.
Bounce Rate = The percent of sessions where a user looked at one page, then left.
Session Duration = How long people spent on your website (mostly).
Where is Traffic Coming From?
• Go to the Channels report.
• Left sidebar: Acquisition -> All Traffic -> Channels
Where is Traffic Coming From?
Web Traffic: Questions to Ask?
• Are there big decreases? Increases?
• What was happening this time last year?
• Have you made any changes?
Where is Traffic Coming From?
What to Check Weekly
What to Check Weekly…
• Schedule 15 minutes every Monday.
Landing Pages • Behavior -> Site Content -> Landing Pages
List of URLs (hidden for privacy)
Pages Visited • Behavior -> Site Content -> All Pages
List of URLs (hidden for privacy)
Pages Visited • Acquisition -> All Traffic -> Channels
What to Check Daily
What to Daily…
• Change your date range to the last month.
All Pages • Go to the All Pages
report.
• Left sidebar: Behavior -> Site Content -> All Pages
All Pages • Go to the All Pages
report.
• Left sidebar: Behavior -> Site Content -> All Pages
Pages: Average Time on Page
Pages: Exit
Pages: Navigation Summary
Navigation Summary
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