MACCAPR IN 2015

WHAT TAYLOR SWIFT CAN TEACH YOUABOUT SOCIAL MEDIA MARKETING

Unless you've been living under a rock, you’ve noticed that TaylorSwift was the Social Media Marketing Queen of 2015. It's only fittingthat Swift graces the top of our blog list here at Maccabee. If you'restill unsure whether or not social media marketing is right for yourbrand, this post is a must-read as our founder (and devoted Swiftie)shares the lessons behind the Nashville songstress' genius socialmedia outreach.

In her spare time from soaking in every ounce of knowledge from Hubspot'sInbound marketing conference, Maccabee VP Christina Milanowski sharedher insights from one particularly compelling session. If you're a CMO, PRprofessional or digital marketing specialist planning to leverage inbound

strategies in 2016, you need to check out Christina's session recap.

5 WAYS TO GET YOUR SALES TEAMJAZZED ABOUT INBOUND MARKETING

If you’re revamping your company’s content marketing strategy in 2016,Maccabee AE Leila Hirsch's recap of a March 2015 event (co-sponsored byMaccabee PR and Minnesota PRSA) helps you reach the holy grail of effectivecontent marketing.

4 BIG CONTENT MARKETINGLESSONS FROM GENERALMILLS, 3M, AMERIPRISEFINANCIAL AND SCHERMER

Earlier in 2015, Hyundai asked: Can a car deliver a message to space? The"emotionally touching, cosmically enchanting" advertisement, which has

nearly 70 million views on YouTube, left Maccabee with his own question: DidHyundai concoct portions of its TV spot? And, if so, what is the understanding

of honesty (or deception) between advertisers and their consumers?

HYUNDAI "MESSAGE TO SPACE" TV SPOT -MARKETING MASTERPIECE OR BRILLIANT ILLUSION?

In the first part of her resume and cover letter blog post series, Chynowethanswers the age-old question: what will make my resume stand out? Jobseekers and future grads, start taking notes!

OUR PR AGENCY'S SECRETS FORTOP PERFORMING RESUMES

Head on over to our MaccaPR blog to see the remaining top posts of2015: http://brinx.it/BVI

TO BE CONTINUED...