WAYS YOUR
HOTEL
WEBSITE IS
KILLING YOUR
BUSINESS
YOU TREAT EVERY WEBSITE
VISITOR THE SAMEBusiness travelers
expect and need
different treatment than
couples seeking a
romantic weekend
getaway. Simple new
technology allows you to
personalize the arrival
experience and engage
with the most relevant
message and offer.
1
YOU TREAT
EVERY BOOKING
ENGINE VISITOR
THE SAME
Based on a visitor’s
previous clickstream
behavior and
demographics, the
booking environment
should adapt to their
profile… preventing
reservation
abandonment,
increasing your
conversion & raising
your actual ADR.
2
YOU’VE NEVER ACTUALLY
WATCHED A HUMAN TEST IT
Amazing things happen
when you ask unbiased
users (no, not your spouse!)
to actually sit down and try
using/booking on your site.
Checkout UserTesting.com
for cheap, demographically-
relevant testers.
3
YOUR PRICING
IS CONFUSING
Visitors to your online
booking environment
expect fast, simple,
smooth transactions.
Travel consumers will surf
away from your site at the
smallest hint of pricing
friction, lack of price
parity or complexity.
Make sure the booking
environment is monitored
& frequently tested!
4
YOU HAVE NO SEO
FOUNDATIONYour link structure, site map and microdata need
to be carefully reviewed and crafted by real SEO
practitioners to compete with the OTAs and your
compset for high Google rankings.
5
YOU FAIL TO
SHOWCASE
YOUR SPECIAL
PROMOS
Flash sale and deal-of-
the-day players have
made travel consumers
less loyal and more
price-conscious than
ever before. Fight Back!
Showcase your best
offers prominently… not
only on your website,
but also across all your
digital channels:
mobile, search, social &
email to past guests.
6
YOUR PHOTOGRAPHY
IS BORING On the web, people look
at images first and read
only if they like what
they SEE! Every property
deserves to look its best
to engage website
viewers, regardless of
locality or luxury. Hire
the best photographer
you can afford and a
stylist. This investment
will come back many
times over.
7
YOU FAIL TO
DELIGHT
MEETING/EVENT
PLANNERS
Do you have content to
engage these demanding
folks? 360º videos of your
facilities? Diagrams and
spatial dimensions of the
meeting rooms? Photos
of previous events?
Sample menus? Maps to
nearby entertainment
venues? All these and
more will make the
difference between
getting a lead or missing
out on lucrative business.
8
YOU ARE NOT OPTIMIZED
FOR ALL DEVICESIf your website is not utilizing
fully responsive website design
best practices (ie, auto-
reconfiguring itself depending
on the screen size of the
visitor) you are losing bookings.
Recent data shows exponential
growth in tablet bookings, so
make sure your tablet
experience has been vetted,
optimized and tested.
9
YOU ARE OVERSPENDING
ON TRAFFIC UNTIL YOU
FIX CONVERSIONSHotel owners and their marketing
teams would be better served by
focusing instead on CONVERTING
a higher percentage of their
existing visitor stream, no matter
how small it is. There are
important new innovations and
techniques available to catapult
your website conversion and
capture more direct revenue.
10
FOR MORE TIPS ON
IMPROVING YOUR HOTEL
WEBSITE……Visit the Tambourine Website & Blog at
www.tambourine.com/blog
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