THE NATURE CONSERVANCY TUMBLR
WH AT IS
IT?
TUMBLR IS A BLOGGING PLATFORM. THE TNC TUMBLR IS BRANDED AND ADVERTISED AS A “LIFESTYLE” BRAND. LIVE THE NATURE CONSERVANCY.
Know Your Demographics
53% 70%
64%
FEMALE
NO CHILDREN
UNDER 35
47% Male
47% Under 25
Statistics by Quantcast.com - 2012
A PICTURE IS WORTH A THOUSAND “NOTES”
HOW TUMBLR WORKS: THE FUTURE OF BLOGGING
A note is a like or re-blog, it is equivalent to a like or a share on Facebook.
FOLLOW RE-BLOG HOME BLOG LIKE
ICONS TO HELP
PICTURE YOURSELF DOING THIS
VS
We should go camping. We went camping. Story time story time story time. This is where an article would go, typically underneath the photo. There would be a really long story for people to read about the trip or the idea. Essentially if you have too much text even past a sentence, not many people will read it on Tumblr. Fast glances that call out an instant feeling is what works best. Why a lifestyle brand on Tumblr? People will share what they like. Users also want to be reminded of what they could be doing, who they want to be, how cool it would be if they were doing it and what they would look like doing it. Many successful Tumblr’s are Fashion blogs. It’s easier to grab the attention of the Under 25 set with…
TYPICAL BLOG POST AVOID THIS
NO TEXT
OR
MINIMAL TEXT
TNC TUMBLR TIME LINE
5250 RE-‐BRAND
98k
FOLLOWERS
From typical blog to a photo-heavy, lifestyle mood board,
July 2012
Over 2 Years, Until June 2012
CURRENT FOLLOWERS March 2013
16k One month after re-brand
August 2012
FOLLOWERS
VISIT:
NATURECONSERVANCY.TUMBLR.COM
By Don Macanlalay