Identify Web Leads and How to Attract Them
What Are Web Leads?
Web leads are potential clients who have expressed an interest in a business’s services through online means.
How Do You Know They’re
Interested?
Web leads usually express interest through a variety of means, such as:
• Visiting the company
website.
• Subscribing to blog or email.
• Downloading ebooks or whitepapers.
• Signing up for a webinar or other event.
The key to web leads is to
provide several ways for them
to access your content and
express interest in it.
Things to remember about your web
leads . . .
#1. They tend not to be ready
to make purchasing
decisions.
Today’s buyers don’t contact
suppliers directly until 57% of the
purchase process is complete.
#2. They prefer
communicating through
digital means.
#3. They expect you to
respond quickly.
#4. They don’t like to submit
the same contact or personal
information.
#5. They tend to linger on a
website even after submitting
a form if they are enticed by
more offers and content.
Wondering to Attract
Web Leads?
Here’s how you get started . . .
#1 ID Your Ideal Client
Ask yourself: who are you trying to reach?
?
#2 Visit Websites Frequented
By Potential Clients
See what the competition is up to,
and pay special attention to what is
attracting traffic and winning
conversions.
#3 Mine Your Current Clients
for Insights
Ask them what a competitor would
have to do to get their attention
and tempt them to switch.
#4 Produce Content You Can
Publish Across Various
Channels
Potential leads prefer to learn about
businesses through articles, not ads.
Most people avoid ads. But when they
have a problem, they want to know all
these is about it. Create content that
will snag the attention of these
solution-seekers.
#5 Include Web-to-Lead
Tactics in Your Setup
Incorporate strategies to
collect information from
visitors who are interested in
your offers: email
subscriptions, newsletters,
ebooks and webinars have all
been used to entice visitors to
volunteer their information.
Want to Learn More About
Web Leads?
Go beyond attracting web leads. Learn how to
nurture them here.
Top Related