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Audience Benefits

BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out America LLC unless otherwise provided in an agreement entered into with Time Out America LLC to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part, without express written consent of, is strictly prohibited. Until a written agreement is entered into, we may alter or cancel our proposal. In the event of a strategy change that would result in significant modifications of the concepts of the original approved proposal, additional charges may apply. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.

Time Out inspires audiences to experience the best of the city. Time Out Audiences ensure that your ads are seen by the right people, in the right place, at the right time. Make sure that only interested parties are seeing your campaign using real- time data. Benefits can include preventing ad wastage, improving

campaign performance and increasing the quality of your converters.

Time Out Audiences

Audience Overlaps

Build custom audiences to meet your unique needs as advertisers

Time Out use cutting-edge data management technology, which captures 5x the audience that other publishers can reach

Target on Safari and Firefox - other publishers rely on old technology and 3P cookies, so cannot reach your audience here

Time Out Audience insights allow for campaign optimisation and measurements of ad effectiveness

67% of our audience fall into our Culture Vultures segment

Base: All adults, 18+. TGI Q1 2019, ComScore March 2019


Vegans/ Vegetarians


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Time Out containing the keywords; vegan; vegetarian; veggie;

healthy; meat-free; veganism; or plant-based

277k Unique Users

Audience Overlaps

33% of Vegans/ Vegetarians are also travel enthusiasts

38% of Vegans/ Vegetarians also fall into our Self-Improvers segment

74% view at least 3 pages per session

14x more likely to also be in our Healthy Eaters segment than the average user

6.4x more likely to also fall into our Sport & Fitness segment

5.9x more likely to also fall into our Food Explorers and Adventurous Cooks segment


Bar & Pub Goers


Time Out inspires audiences to experience the best of the city.

Audience comprised of users who have viewed content in the Bars and Pubs section of Time Out in the last 30 days

3.4m Unique Users

Audience Overlaps

53% are active off-site link clickers

64% of Bar and Pub Goers are also restaurant Goers

69% of Bar and Pub Goers also fall into our Culture Vultures segment

6x more likely to be a beer drinker than the average user

4.4x more likely to also fall into our City Socialiser segment

3.3x more likely to have viewed at least 8 pages per session

1.1m Unique Users


Art Enthusiasts

Audience Overlaps



Comprised of users who have viewed Time Out content relating to art in the last 30 days, users in our Art Enthusiasts audience love keeping up to date with the latest exhibitions

71% regularly view our ‘Things to Do’ pages

93% of Art Enthusiasts are also museum and gallery goers

98% of Art Enthusiasts are also in our Highbrow Culture Vultures segment

8x more likely to visit Museums and Galleries than the average user

3.5x more likely to be Ticket Intenders than the average user

4.6x more likely to be active on-site clickers than the average user

11.6m Unique Users


Entertainment

Audience Overlaps



Comprised of users who have viewed content on Time Out in the Film, Attractions, Cinemas, Comedy, Dance, Music, Theatre or Things To Do categories in the last 30 days

38% view at least 3 pages per session on Time Out

73% regularly view our “Things to Do” pages

81% of users in our Entertainment segment also fall into our Culture Vultures segment

1.5x more likely to fall into our Movies, TV and Streaming segment

1.5x more likely to be a comedy lover than the average user

1.5x more likely to be a theatre lover than the average user


Film Buffs



Comprised of users who have viewed Time Out content relating to cinema or movies in the last 30 days, users in our Film Buffs audience love keeping up to date with the latest blockbusters

1.7m Unique Users

Audience Overlaps

68% of Film Buffs view 3 or more pages per session on site

88% of Film Buffs are also in our Culture Vultures segment

97% of Film Buffs are also in our Entertainment segment

6x more likely to also be a comedy lover than the average user

3.3x more likely to have visited the checkout section of Time Out website than the average user

2.8x more likely to be a ticket intender than the average user


Family & Kids


Time Out inspires audiences to experience the best of the city. Our Family and Kids audience is comprised of parents or those entrusted with looking after tiny humans, and need something to do with them. Made up primarily of users who have viewed Time Out content relating to babysitting, children, mum, dad,

parents or families

2.9m Unique Users

Audience Overlaps

50% of Family and Kids audience are also active restaurant goers

55% of Family and Kids audience are also active off-site link clickers

83% of Family and Kids audience are also in our Culture Vultures segment

3x more likely to also be in our cheapskates segment than the average user

2.5x more likely to have visited at least 10 pages per session on Time Out website than the average user



Restaurant Goers



Our Restaurant Goers audience is comprised of users who have actively viewed Time Out content within the Restaurants section within the last 30 days, these users love trying out new restaurants in their city

4m Unique Users

Audience Overlaps

45% of Restaurant Goers are also city socialisers

55% of Restaurant Goers also actively read the Time Out Things to Do section

63% of Restaurant Goers also view 3 or more pages in a typical session on our website

3x more likely to also be in our coffee lovers segment than the average user


2.6x more likely to be a meat lover than the average user


Things To Do



This audience comprises of users who have viewed the Things to Do section of Time Out in the last 30 days, and love keeping up to date with the latest events in their city

1.4m Unique Users

Audience Overlaps

40% of users in our Things to Do audience are also active restaurant goers

47% of users in our Things to Do audience are active off-site link clickers

92% of users in our Things to Do audience are also in our Culture Vultures segment

2x more likely to also be a ticket intender than the average user

1.9x more likely to also be in our cheapskates segment than the average user

1.8x more likely to be an active festival goer than the average user


City Socialisers


Time Out inspires audiences to experience the best of the city. This audience comprises users who have viewed pages tagged as bars, pubs, festivals, nightlight, going out in a group, city life

or with the following keywords: groups, friends, meeting, pals, mates, friendship, in the last 30 days

Audience Overlaps

795k Unique Users

49% of City Socialisers are active bar and pub goers

67% of City Socialisers view 3 or more pages per average session on Time Out

81% of City Socialisers are also in our Culture Vultures segment

3.7x more likely to also be a bar and pub goer than the average user


3.2x more likely to be an active festival goer than the average user

290k Unique Users


Country Explorers

Audience Overlaps



Comprised of users who have viewed content relating to a city which they are not based in. These users are actively researching events and things to do in other cities

51% of Country Explorers also fall into our City Socialisers segment


78% of Country Explorers are also in our Entertainment segment

8x more likely to be a sport & fitness lover than the average user

8x more likely to be between the ages of 18 and 24

8x more likely to not have children

2m Unique Users


Overseas Travellers

Audience Overlaps



Comprised of users who have viewed content relating to a country which they are not based in. These users are actively researching events and things to do in other countries

37% also fall into our Restaurant Goers segment

58% regularly view our “Things to Do” pages

79% of Overseas Travellers are also in our Culture Vultures segment

5x more likely to have an income between $50,000 - $75,000

3x more likely to also fall into our Urban Explorers segment

2.6x more likely to be a healthy eating enthusiast


Sport & Fitness Lovers


Time Out inspires audiences to experience the best of the city. This audience comprises users who have viewed content on Time Out in the Sport & Fitness category in the last 30 days. They have also viewed articles containing the following keywords; Sport; Fitness; Gym; Exercise; Yoga; Pilates; Spin-Class; Spinning;

Running; Marathon; Cycling; Swimming; Rowing; Horse-back; Sailing; Kayaking; Canoeing; Cardio; Strength

Audience Overlaps

711k Unique Users

31% of Sport & Fitness lovers are also travel enthusiasts

57% of Sport & Fitness lovers read at least 3 pages per session

74% of Sports & Fitness lovers regularly read the Things to Do section

19x more likely to be interested in fitness and healthy eating than the average user

6x more likely to also fall into our Yoga and Meditation segment

5x more likely to also fall into our Self Improvers segment


Theatre Buffs



Audience comprised of users who have actively engaged with content within the Time Out Theatre section within the last 30 days

1.4m Unique Users

Audience Overlaps

38% of Theatre Buffs are also music lovers

51% of Theatre Buffs view at least 3 pages per session

79% of Theatre Buffs are also in our High Brow Culture Vultures segment

41% of users in the Theatre Buffs audience read at least 2 articles per session on Time Out

3.9x more likely to be Ticket Intenders than the average user

2.8x more likely to be an active on-site clicker than the average user


Music Lovers



Audience comprised of users who have viewed Time Out content containing the following keywords; concert; gig; music; electronic; festival; musical; disco; or club, or viewed content within the music category, within the last 30 days

2.9m Unique Users

Audience Overlaps

45% of Music Lovers view at least 3 pages per session

66% of Music Lovers also fall into our Culture Vultures segment

89% of Music Lovers also fall into our Entertainment segment

4x more likely to have demonstrated an interest in Classical Music than the average user

3.6x more likely to be a Festival Goer than the average user

2.8x more likely to be a Dance Lover than the average user


Beer Drinkers



Audience comprised of users who have viewed content on Time Out containing the following key words; Beer, Craft-Beer, Heineken, Budlight, Stella, Corona, Budweiser, Pale Ale, Lager, Guinness, Amstel or Brewery in the last 30 days

166k Unique Users

Audience Overlaps

73% actively read the Things to Do section of Time Out

67% of Beer Drinkers are active off-site link clickers

87% of Beer Drinkers are also City Socialisers


4.9x more likely to be a meat lover than the average user



Coffee Lovers



Audience comprised of users who have viewed content on Time Out in the Cafe section, or read an article containing the keywords Cafe or Coffee

713k Unique Users

Audience Overlaps

48% of Coffee Lovers are also City Socialisers


93% of Coffee Lovers are also restaurant goers

4.6x more likely to also fall into our Vegans/ Vegetarian segment

4.3x more likely to be a healthy eating explorer

4.2x more likely to be an active on site clicker


Food Explorers & Adventurous Cooks



Audience comprised of users who have viewed articles on Time Out about Food Festivals or Food Markets, and within the category Food & Drink events

718k Unique Users

Audience Overlaps

70% are active off-site clickers

62% of Food Explorers are also Restaurant Goers

99% of Food Explorers are also Culture Vultures

9.6x more likely to be a spirit drinker than the average user

8.6x more likely to fall into our cheapskates audience

6x more likely to be a ticket intender than the average user


Meat Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of Users who have viewed articles on Time Out in the categories American, Barbecue, Burgers,

Steakhouse, Argentinian or Grills. They have also read articles which contain the keywords; Burger, Comfort Food, Fast Food, Cheese, Hamburger, Bacon,, Barbecue, Steak, Steakhouse, Beef, BBQ, Ribs, Pork, Chicken, Butchers

665k Unique Users

Audience Overlaps

52% of Meat Lovers view at least 8 pages per session


87% of Meat Lovers are also Restaurant Goers

6.5x more likely to also be in our Food Explorers and Adventurous Cooks segment

5.9x more likely to also be in our Cheapskates audience



Spirit Drinkers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Time Out containing the keywords; spirits; whiskey; jimbean;

jagermeister; scotch; brandy; gin; vodka; rum; absinthe; schnapps; tequila; sambuca; whiskey or liqueur

180k Unique Users

Audience Overlaps

51% of Spirit Drinkers are also bar and pub goers


76% of Spirit Drinkers are also City Socialisers

8x more likely to also be in our Cheapskates audience than the average user


5.7x more likely to also fall into our Yoga & Meditation segment


Whiskey Drinkers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Time Out around Whiskey, Bourbon, Dram, Jack Daniel, Jim

Bean or Jameson

48k Unique Users

Audience Overlaps

57% of Whiskey Drinkers are also theatre lovers

68% of Whiskey Drinkers are also film lovers

77% of Whiskey Drinkers are also Highbrow Culture Vultures

6.8x more likely to also be a film lover than the average user

6.5x more likely to be a ticket intender

6.1x more likely to be a vegan/ vegetarian than the average user


Wine, Beer & Spirits


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Time Out around Whiskey, Bourbon, Dram, Jack Daniel, Jim

Bean or Jameson

412k Unique Users

Audience Overlaps

58% view 3 or more pages per session

82% also fall into our Culture Vultures segment

85% are also Fashionistas

9x more likely to also fall into our Sports & Fitness Enthusiasts segment

8x more likely to also fall into our Business Owners segment

8x more likely to be a Healthy Eating Enthusiast


Fitness & Healthy Eating


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content in the Time Out Sports and Fitness category. They have also

viewed articles on Time Out containing the following keywords; Sport; Fitness; Gym; Exercise; Yoga; Pilates; Spin-Class; Body-Building; Running; Marathon; Cycling; Bicycle; Climbing; Swimming; Kayaking; Cardio or Personal Training

134k Unique Users

Audience Overlaps



98% are also Self Improvers

10x more likely to also fall into our Yoga & Meditation segment

8.9x more likely to be a vegan/ vegetarian

5.6x more likely to be a Ticket Intender than the average user


Health & Wellbeing


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out which contains the following keywords; Health;

Well-being; or Wellness

194k Unique Users

Audience Overlaps


62% also fall into our Sport & Fitness segment


11x more likely to also fall into our Yoga & Meditation segment

5x more likely to be fall into our Self-improvers segment



Healthy Eaters


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out which contains the following keywords; Health, Vegan,

Vegetarian; Smoothie; Avocado; Diet; Gluten-Free; Salad; Protein; Quinoa; Dairy-Free; Calorie; Juice; Grill

406k Unique Users

Audience Overlaps


68% are also Restaurant Goers


9.8x more likely to be a vegan/ vegetarian

5x more likely to also be in our Yoga & Meditation segment

6.4x more likely to be in our Sports & Fitness segment


Winter Skiing/ Snowboarding Enthusiasts



Audience comprised of users who have viewed articles containing Ski, Snowboard or Winter Sport in the last 30 days

134k Unique Users

Audience Overlaps

55% also fall into our City Socialisers segment



5x more likely to also fall into our Fitness & Healthy Eating segment

4x more likely to be an active on-site clicker than the average user

4.2x more likely to be a whiskey drinker


Yoga & Meditation


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Yoga, Mindful, Pilates, Wellness, Spa, Massage, Calm, or Healing

in the last 30 days

403k Unique Users

Audience Overlaps


80% are also part of Culture Vultures segment

98% also fall into our self-improvers segment


4.6x more likely to have visited the checkout section of Time Out

3.4x more likely to be an active on-site clicker


Christmas Enthusiasts


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content containing the following keywords; Christmas; Winter;

Gifts; December; Santa; Holidays; Merry

3.2m Unique Users

Audience Overlaps



84% regularly view the Things to Do section of Time Out


6x more likely to also fall into our Cheapskates segment



Culture Vultures


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content containing the following keywords; Film, Museum, Books, Culture, Event, Gallery, Art, Attraction, Jazz, Exhibition, Festival, Photography, Dance, Entertainment, Classic, Comedy, Restaurant,

Nightlife

490k Unique Users

Audience Overlaps



61% regularly view the Things to Do section of Time Out

2x more likely to be a music lover

2x more likely to also fall into our Health & Wellbeing segment

1.25x more likely to also be a bar and pub goer


Dates & Dating


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Time Out with the following keywords; Dating, Tinder, Bumble,

Hinge, match.com, eharmony or Date Night

839k Unique Users

Audience Overlaps

64% regularly read the Things to Do section of Time Out

66% also fall into our City Socialisers audience


5.7x more likely to be a sports and fitness lover

5.2x more likely to be a romantic

4.5x more likely to be a Healthy Eating Enthusiast


Education


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out articles which contain the following keywords; Education; School;

Class; Learn; Museum; Science; Gallery; Exhibit; Camp; University

2.5m Unique Users

Audience Overlaps

50% are also art enthusiasts

70% are also active Museum and Gallery goers

87% also fall into our Highbrow Culture Vultures segment

6.5x more likely to be interested in classical music

4.3x more likely to also fall into our Cheapskates audience



Environmentalists



Audience comprised of users have viewed content on Time Out which contains the keyword Environment

4.6k Unique Users

Audience Overlaps

36% are also nature lovers




12x more likely to also fall into our Cheapskates audience

11x more likely to also fall into our Food Explorers and Adventurous Cooks segment


Halloween Thrill Seekers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing keywords; Halloween; Horror; Dress Shops;

Haunted; Cemeteries; Ghost; Spooky; Scary; Terror or Pumpkin

320k Unique Users

Audience Overlaps

71% read at least 3 pages per session


96% also fall into our Entertainment segment

8x more likely to also fall into Cheapskates audience


6.4x more likely to also fall into our Science & Techies segment


High Value (AB/ Affluent)


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing the following keywords; Fine-Dining;

Luxury; Designer or Expensive

899k Unique Users

Audience Overlaps




9x more likely to also fall into our Healthy Eating Lovers segment

6.9x more likely to be a Sports & Fitness enthusiast



Highbrow Culture Vultures


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing the following keywords; Museum; Books; Culture; Abstract; Show; Event; Gallery; Art; Jazz; Exhibition; Photograph; Dance; Exhibition; Dance, and any pages within

the Art, Theatre, or Museums categories

899k Unique Users

Audience Overlaps




3x more likely to also fall into our Sports & Fitness enthusiasts segment

3x more likely to be museum and gallery goers



Home Owners


Time Out inspires audiences to experience the best of the city. Audience comprised of users have viewed content on Time Out in the Property category, or articles containing the

following keywords; property; postcode; ownership; housemate; live; rent; house; flat; letting or neighbours. Or users who have been categorised as showing an interest in homes by third party data provider

976k Unique Users

Audience Overlaps




4x more likely to be a ticket intender

4x more likely to have visited the checkout section of Time Out



Household Income - $200k+


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have been categorised as having a household income of over $200k

600k Unique Users

Audience Overlaps

86% also fall into our Car Owners segment


92% also fall into our Fashionistas segment

11x more likely to also fall into our pre-family segment

10x more likely to not have children than the average user

9.7x more likely to be a business owner


LGBTQ+


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out with the following keywords; LGBT; Lesbian; Gay;

Bisexual; Transgender; Queer; Pride

382k Unique Users

Audience Overlaps

48% are also City Socialisers



4.6x more likely to also fall into our Environmentalists segment

3.4x more likely to also fall into our Dance Lovers segment

2.9x more likely to also fall into our Cheapskates segment


Nature Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing the following keywords; Nature; Animals; Plants; Wildlife; Conservatory; Outdoors; Recreation; Camping; Hiking; Parks; Outdoor; Gardens; Farms; Picnic; Open-Air

825k Unique Users

Audience Overlaps

47% also fall into our Family & Kids segment



5.2x more likely to also fall into our Healthy Eating Enthusiast segment

4.6x more likely to also fall into our Cheapskates segment

3.5x more likely to also be in our Urban Explorers segment


Ocean Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing the following keywords; Aquatic; Coastal;

Beaches; Resorts; Seaside; Swimming; Maritime; Vacations; Sailing; Cruises; Voyage; Ocean; or Boat Trip

213k Unique Users

Audience Overlaps



70% also fall into our Travel Enthusiasts segment

5x more likely to be an environmentalist


3.1x more likely to be a Healthy Eating lover


Pet & Animal Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out within the Pets Category, or articles containing the

following keywords; Pet; Cat; Rabbit; Hamster; Gerbil; Guinea-Pig; Animal; Dog; Zoo; Farm; Horse; Cow; Pig; Snake; Monkey; Sheep; or Goat

1.2m Unique Users

Audience Overlaps

35% also fall into our Travel Enthusiasts segment

35% also fall into our Family & Kids segment


6.5x more likely to fall into our Urban Explorers segment

6x more likely to be a Sport & Fitness lover



Romantics


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content containing the following keywords; Valentines; Romantic;

Florists; Chocolate Shops; Date; Love; or Valentine

795k Unique Users

Audience Overlaps



85% are also in our Culture Vultures segment

4.6x more likely to also fall into our Dates and Dating segment

4.2x more likely to be a Ticket Intender

3.6x more likely to view at least 10 pages per session


Science & Techies


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content in the Science & Technology category and read articles

containing the following keywords; Science; Earth; Space; Chemist; Physics; or Maths

228k Unique Users

Audience Overlaps

60% also fall into our Museum and Gallery Goers segment


78% are also in our Highbrow Culture Vultures segment

5x more likely to be a tech enthusiast

4.5x more likely to be an active on site clicker

4.1x more likely to be an art enthusiast


Self-Improvers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content containing the following keywords; Health-and-Beauty; Hair; Spa; Beauty; Gym; Sport; Fitness; Yoga; Pilates or Mindful, or content in Sport & Fitness category. It also contains

users categorised by third party data providers as demonstrating an interest in Health and Fitness

2.8m Unique Users

Audience Overlaps

30% also fall into our Sports & Fitness segment

40% also belong to our City Socialisers segment

59% are also in our Fashionistas segment

6x more likely to also fall into our Health & Wellbeing segment

6x more likely to also fall into our Yoga and Meditation segment

5x more likely to also fall into our Healthy Eating Lovers segment


TimeOut New York Kids


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out New York Kids at least twice in the last 30 days

157k Unique Users

Audience Overlaps




9x more likely to be a Healthy Eating Lover

5.6x more likely to also fall into our Family & Kids segment



Tech Enthusiasts


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content containing the following the keywords; Science;

Microsoft; Apple; iPhone; Netflix; Technology; Computer; Digital; Gadget; O2; Sony; Tablet; Mobile; Tech; Phone; Camera; Device; Gaming

2.5m Unique Users

Audience Overlaps




9x more likely to be a Sport & Fitness enthusiast

6.7x more likely to also fall into our Science & Techies segment



Car Owners


Time Out inspires audiences to experience the best of the city. Audience comprised of users classified by third party data provider who have been categorised as a car owner

2.8m Unique Users

Audience Overlaps

53% also fall into our Self Improvers segment



5.9x more likely to also fall into our Pre-Family segment

5x more likely to have a household income over $200k

5.5x more likely to be a business owner


Movies, TV and Streaming


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content in the Film category, or articles containing the keywords

movie; film; cinema; TV; netflix; series; Amazon Prime; or Now-TV in the last 30 days

2.1m Unique Users

Audience Overlaps




3.4x more likely to also fall into our Comedy Lovers segment


3.2x more likely to also fall into our Tech Enthusiasts segment


Museum & Gallery Goers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content in either the Museum or Art category in the last 30 days

1.7m Unique Users

Audience Overlaps


68% also belong to our Art Enthusiasts segment






Festival Goers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out content with the keywords Festival or Primavera Sound in the last

30 days

1.3m Unique Users

Audience Overlaps


85% also fall into our city socialisers segment




3.6x more likely to also fall into our Music Lovers segment


Classical Music


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out in the Classical-Music section

414k Unique Users

Audience Overlaps

61% fall into our Music Lovers segment





11x more likely to have a household income between $100k-$125k


Hotels


Time Out inspires audiences to experience the best of the city. Audience comprised of users have read any content within the Hotels section of Time Out

649k Unique Users

Audience Overlaps




6x more likely to also fall into our Travel Enthusiasts segment

4x more likely to also fall into our High Value (AB/ Affluent) segment

3.8x more likely to also fall into our Travellers segment


Urban Explorers


Time Out inspires audiences to experience the best of the city. Audience comprised of users have viewed the Cultural TFL Map on Time Out

7k Unique Users

Audience Overlaps

73% are also active off-site link clickers



12x more likely to also fall into our Beer Drinkers segment

11x more likely to also fall into our Food Explorers and Adventurous Cooks segment



Business Owners


Time Out inspires audiences to experience the best of the city. Audience comprised of users classified by third party data providers as being a Business Owner

1.3m Unique Users

Audience Overlaps

66% also belong to our Self-Improvers segment

92% are car owners


11x more likely to have an income between $100k-$125k

11x more likely to have no kids

8x more likely to also fall into our Wine, Beer and Spirits segment


Fashion


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed Time Out articles containing the following keywords; fashion; style;

clothing; apparel; catwalk; runway; trend; nike; or addidas. Or have viewed any content in the Shopping category in the last 30 days

2.3m Unique Users

Audience Overlaps

45% also fall into our Shopping Enthusiasts segment


84% also fall into our Shopping Enthusiasts segment

4x more likely to also fall into our Fitness and Healthy Eating segment

3x more likely to have viewed at least 10 pages per session

3x more likely to have demonstrated an interest in Classical Music


Finance Savvy Purchasers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have engaged with finance-related content, offer-based content or looked to purchase

something on Time Out in the last 30 days

2.8m Unique Users

Audience Overlaps



85% also fall into our Offer Hunters segment





Offer Hunters


Time Out inspires audiences to experience the best of the city. Audience comprised of user with a pageview in the last 30 days that includes the term offer

2.4m Unique Users

Audience Overlaps




7x more likely to also fall into our Finance Savvy Purchasers segment




Shopping Enthusiasts


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing the keyword "shop", or have viewed any

content within the Shopping category

2.7m Unique Users

Audience Overlaps



81% also fall into our Fashion segment



3x more likely to have children


Ticket Intenders


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have visited or actively clicked on a link in the ticketing section of Time Out, or have

been classified by third party data provider as about to buy tickets

95k Unique Users

Audience Overlaps

85% also fall into our Offer Hunters segment



8x more likely to be active on site clickers

5x more likely also fall into our Theatre Lovers segment

5x more likely to have read at least 10 pages per session


Family Content Consumers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content within the London or New York kids section, or viewed content

around families, and family days out

543k Unique Users

Audience Overlaps





7.6x more likely also fall into our Ice Cream lovers segment

7x more likely to also fall into our Environmentalists segment


Ice Cream Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have read content related to ice cream, gelato, or frozen yoghurt in the past 30 days

62k Unique Users

Audience Overlaps

78% also fall into our Summer Event Seekers segment



17x more likely to also fall into our Carnival and Festival seekers segment

14x more likely also fall into our Environmentalists segment

11x more likely to also fall into our Offer Lovers segment


Summer Event Seekers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have read content relating to summer or summer activities in the past 30 days

648k Unique Users

Audience Overlaps




20x more likely to also fall into our Carnival and Festival seekers segment

11x more likely to be a Sport & Fitness enthusiast



Carnival & Festival Seekers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have read content relating to festivals and carnivals in the last 30 days

525k Unique Users

Audience Overlaps




22x more likely to also fall into our Summer Event Seekers segment

15x more likely to also fall into our Environmentalists segment

10x more likely to also fall into our Festival Goers segment


Firework Fanatics


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out containing the keywords "fireworks", "bonfire" or "guy

fawkes"

380k Unique Users

Audience Overlaps





7x more likely to also fall into our Carnival & Festival Lovers segment



Wedding Researchers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have been classified by third party data provider as having viewed content around

wedding planning or wedding clothing

710k Unique Users

Audience Overlaps




20x more likely to also fall into our first time buyers segment

8x more likely to also fall into our Wine, Beer and Spirits segment

9x more likely to also fall into our Pre-Family segment


Car Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed any content that was part of the Seat and Time Out partnership, as well as

any car related content on Time Out

450k Unique Users

Audience Overlaps



91% also belong to our Culture Vultures segment

8x more likely to also fall into our Meat Lovers segment

6x more likely to also fall into our Carnival & Festival Lovers segment

4.6x more likely to also fall into our Offer Lovers segment


Disney Lovers


Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed content on Time Out around Disney, or Disneyland

19k Unique Users

Audience Overlaps



98% also belong to our Entertainment segment

20x more likely to also fall into our Netflix audience segment

