The Social Effects of Technology
Like MindsCreativity and CurationExeter, 28 October, 2010
Tiffany St James@tiffanystjames
The world is changing...
Eric Schmidt, CEO, Google Between the birth of the
world and 2003, there were five exabytes of information created.
We [now] create five exabytes every two days.
Online universe sizeGlobally: 625m
1 in 13 of all humans
Mobile: 1/5th of users
Google: “1.8 bn online”
Why people use the internetSource: Global Web Index Oct 2010
Worldwide adoption stats
So what?
6 pervasive trends
Source: James Cashmore Head of EntertainmentGoogle 24/08/10
55% of office space is empty…
The lure of digital stimulation
The myth of multi-tasking
Internet penetration by country
Digital Inclusion
Save money *Stay up-to-date * Keep in touch Job hunt * Hobbies *Make life easier
9 million adults in the UK who have never used the internet – Four million of those are among the most disadvantaged:39% are over 6538% are unemployed19% are families with children.
Trust in communications
News arrives through other channels
How did you hear about the demise of MJ?
Mumbai hotel bombings by SMS
Jan 09: Hudson River Landing on twitter first
Digital lifestyles
Direct Entertainment
Democracy in action?
Power to the lobby
Trafigura,Twitter & The Guardian
Individuals vs Businesses
Social for good
Thank you
Tiffany St [email protected]/tiffanystjameswww.stimulationltd.co.uk
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