Chapter 1
PROBLEM AND ITS BACKGROUND
Introduction:
One of the very significant factors for effective sales performance is the
marketing strategy. Marketing is a social and managerial process by which individual
obtains what they need and want by creating, exchanging and offering product and
services with value to others. This study is all about the strategy that a company, like
Avon, will need in order to have an effective sales performance. In this, study, you will
notice that focusing on customer is one of the effective strategies that Avon Company
implies, since they believe that the customer is the reason of their existence.
Advertising and promotion is one of the tools that Avon Company is using such
as discounts, giving free products and other promo. Their advertisement shows that they
offer not only high quality product but also opportunity for every woman in the country;
this kind of advertisement will surely catch the attention of the customer and will lead
them to be a part of Avon Company. But of course, marketing strategy is effective not
only on gaining customer but also on motivating the employee to work harder and to give
their best in the field of business, that is why it is needed to determine and to identify a
motivational strategy that will surely encourage the employee to work.
Considering also the product of the business is important in identifying a strategy
that will fit on your business. The place of your business also affects the sales of your
company; you need to make sure that the company is located in a place wherein it will
not be hard for the consumer to find. Also, identifying the price is necessary; you need to
make sure that right price will fit on the quality of the product. As we all know, people
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would love to invest their money if the quality of the product will exceed their
expectation.
These things are just the factor that you need to identify in order to make sure that
the marketing strategy is effective. Using this data, you can have an idea whether your
company is growing or not.
Theoretical framework:
The present study is anchored on the Principle of Marketing. 8th edition by Philip
Kotler and Gary Armstrong.
1. Marketing mix is the set of controllable, tactical marketing tools that the firm
blends to produce the response it wants in the target market.
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Products are goods and services combination the company offers to the target
market.
Price is the amount of money customers have to pay to obtain the product
Place includes company activities that make the product available to target
consumer
Promotion is the activities that communicate the merits of the product and
persuade target consumers to buy it.
The marketing mix is related to the study because it discusses the marketing
strategy to be done in order for a company to be successful and attain their goal. This
marketing strategy is reflected on the performance of the sales leader of the company.
Conceptual framework
Figure 1
In order to have a successful company, planning good strategies is needed. As a
marketing manager, they must think what marketing strategies are needed to
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Input
Demographic profile-age-gender-civil status
Marketing strategy-promotion & advertising-services-location-modern technology
Process
Conducting surveys, interviews, and questionnaire
Output
Effective sales performance
implement in order to gain more profit and to satisfy the customer. These marketing
strategies are conducted through promotion and advertising, services and location or
the environment of the company and modern technology. The researchers also need to
focus on the demographic profile of the employees and customer.
The process that the researchers will use should depend on the marketing
strategy which ids the implementing of marketing mix such as the product, place,
promotion and price that should be considered as factors of consumer satisfaction. For
gathering the demographic profile as the respondents, we will use the process of
surveys, interviews, and questionnaire.
Considering these marketing strategies and process will lead the company to an
effective sales performance.
Statement of the Problem
This study primarily aims to determine the effects of marketing strategies for
Avon achieving effective sales performance at Avon Bayanan especially, the
researcher sought to answer the following question:
1. What is demographic profile of the respondents?
1.1 Age
1.2 Promotion
1.3 Civil Status
1.4 Educational Attainment
2. What marketing strategies are implemented to achieve effective sales
performance?
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2.1 Pricing
2.2 Location
2.3 Promotion
2.4 Modern Technology
3. To what extent does these strategies affects the sales performance?
4. Is there a significant relationship between the marketing strategy of Avon Bayanan
and sales performance of the sales leader of Avon?
Hypothesis
Below are the hypothesis draw by the researcher to determine the significant
relationship between the marketing strategy and sales performance of Avon
Bayanan.
Ho- there is no significance relationship between the marketing strategy and sales
performance of Avon Bayanan
H1- there is a significance relationship between the marketing strategy and sales
performance of Avon Bayanan
Significance of the Study
Company- this will give them an idea on how effective their strategy is. And this will
serve as a reference for the improvement of the company strategy, through this
study; the company will be able to determine the factors that may affect their sales.
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Avon Dealer- this will give them opportunity to earn more profit. They are involved
in a well known and well established company; more customers will buy their
product.
Customers- since the researcher will be conducting a survey regarding the product of
Avon, by the use of marketing strategy; the customer will be satisfied to the product.
Since the price is good with regards to the quality of the product.
Future Researcher- serves as a baseline data for future research in related topic.
Scope and Limitations
The research includes only the relevant information explaining some
reasons behind the study of marketing strategy. Specifically, it will answer the
following question like the demographic profile which only includes their age,
gender, and civil status and educational attainment of the 20 respondents. It does not
include the personal and private life of the respondents only the information that is
needed in connection to the study. The researchers choose the 20 top sellers of Avon
as the respondents in this research. Whatever the result that will come up, the
company will not abuse the result of the survey but rather improve the strategy to
satisfy the result of the customer. The researchers chose Bayanan because it is the
main branch in the vicinity of Muntinlupa.
Definitions of Terms
To give a clearer understanding of the words used in this study, the term
used is operationally and theoretically defined.
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Location- refers to the environment or the condition of a certain companies
Marketing- a social and managerial process by which individual obtains what they
need and want by creating, exchanging and offering product and services with value
to others.
Marketing mix- set of controllable, tactical marketing tools that the firm blends to
produce the response it wants in the target market.
Marketing strategy- refers to marketing logic by which the business units hope to
achieve marketing objectives.
Place- includes company activities that make the product available to target
consumer
Price- the amount of money customers have to pay to obtain the product
Products- goods and services combination the company offers to the target consumer
Promotion- the activities that communicate the merits of the product and persuade
target consumers to buy it
Service- is the act of labors that would give benefit to the customer
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Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents the related literature and related studies used by the
researcher to be added in the information needed in this study.
Foreign Literature
According to Raji, professional marketers’ uses an understanding of consumer
behavior to anticipate future behavior based on the implementation of specific
marketing strategies. Knowledge of consumer behavior serves as a strong basis for
the development of effective and efficient marketing strategy.
Another literature explained by Maier that human behavior is very complex
and shouldn’t expect that the researcher will be able to accurately predict how people
will. The first step is to talk to your customer and find out what they would change
about your strategy if they could.
It was pointed by Sommer that we should stop all marketing that is not
delivering a positive return on investment. And evaluate your sales team and
eliminate under performers. This is a perfect time to build a strong team of top
performers.
Similar study given by Clark is that you must strengthen your existing customer
relationships to enhance purchase loyalty, foster strong relationships and encourage
word-of-mouth referrals.
Smith stated that successful sales management can happen provided there is
support, alignment and documentation through effective self leadership skills, sales
managers can increase sales, reduce staff turnover and truly enjoy their roles.
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Stephen mentioned in his study that selling more to your customers is another
way of saying “increase the frequency you do business with your customers.” And
meeting your customers’ need is a place to start.
Foreign Studies
Marketing basics according to Cohn (2008), stated that there are three
strategies to grow a business, and these are: increase the number of customer,
increase the average transaction amount and increase the frequency of repurchase
and that every marketing strategy should be measured by its ability to directly impact
and improve upon each of three factors.
Garin (2005) mentioned in his study that there are two recommendations for
promoting direct-sales through consumer and the business it is to offer incentives to
the customer and to motivate the business in promoting its products by
advertisement.
In the study of Carbone (2003) particular attention should be paid to the
evolution of the consumer the increase in competitive pressures.
Same study by Manda (2010) mentioned that the word-of-mouth marketing
has been existence for a very long time. But the important aspect of it was people
speaking favorably about the product, to the right people, at the right time and very
often.
Local Literature
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In the fourth element of marketing by Ruby F. Aliminar –Mutya (2000) states
that it was a satisfaction of existing human needs and wants. It said, based on
economic principle,that human need and wants were insatiable within itscontext, it
can be seen that buyers continuously demand for new or developed goods for their
satisfaction. It was out of these needs that new products should be planned and
developed. Moreover, out of these needs satisfaction, we can be assured as sales, as
human requirement were fulfilled.
Local Study
Another study was conducted in relation to marketing strategy, done by
Esguere-Bantay entitled, “The Eden Corporation and its Marketing Processes A
study. She derived in a solution that exclusive distribution enables Eden Corporation
to have more aggressive and knowledgeable selling and more control on the dealer.
The dealers were able to establish this distribution with the producer primarily
because of inventory. The dealer’s major problems were those related to sources of
supply, internal operations and customers.
This research enumerates marketing processes and in connection with the present
study, the authors both do the same. It also emphasizes the importance of knowledge
in distribution and that one should consider dealers as well as consumers.
Synthesis
Satisfaction of the customer is one of the important things that a company
needs to determine. Improving the product and the services being offered is essential
in order to meet or exceed the expectation of the customer. Just like Garin said,
offering incentives to the customer will surely give them motivation to continue on
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purchasing products to the company. There are lots of strategies that are effective in
motivating not only the customer to buy but also the employees to work harder.
Establishing sales competition to the dealers will encourage them to sell more
products and to look for more customers. Also focusing on the behavior to anticipate
future behavior based on the implementation of specific marketing strategies.
There are lots of strategies that a company can use in order to have an
effective sales performance. Giving enough time on your product to have high
quality will help in making your customer continue on buying our product. High
quality products encourage the customer to invest and spend their money.
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Chapter 3
METHODOLOGY
This section describes the research design, population and sample frame, research
instrument, data gathering procedure, and statistical treatment which will be use to
analyze the data.
Research Design
The researchers will be using the descriptive method in determining the marketing
strategy of Avon Bayanan in relation to sales performance
Descriptive method of research is an essential fact-finding tool which will give
the researchers adequate and accurate interpretation about such data. It describes the
current condition, practices, situation, or phenomena through normative standards from
which it determines and reports the way things are or what actually exists.
Descriptive research is used to obtain information concerning the current status of
the phenomena to describe "what exists" with respect to variables or conditions in a
situation. The methods involved range from the survey which describes the status quo,
the correlation study which investigates the relationship between variables, to
developmental studies which seek to determine changes over time.
Population and Sampling Procedure
The probable respondents of the study will be the Sales Leader of Avon Bayanan
branch. It will focus on determining the performance of their sales.
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The respondents choose purposive sampling procedure by choosing the 20 top
sales leaders in Avon Bayanan
Data Gathering Instrument
The researcher will seek approval to conduct the study. The validated
questionnaire will be distributed to 20 respondents in Avon Bayanan and could be
requested to answer in their most convenient time. After one week, the answered
questionnaire will be retrieved by the researcher and 99% retrieved was noted
Research Instrument
The researcher used survey questionnaire for gathering data. This information was
used because it collects data faster than any other method.
The researcher used the Likert Scale below to measure the degree of the answer of
the respondents whether Strongly Agree, Agree, Neutral, Disagree and Strongly Disagree
depending on the equivalent range.
Scale Range Descriptive Rate
5 4.50- above Strongly Agree
4 3.50-4.49 Agree
3 2.50-3.49 Neutral
2 1.50-2.49 Disagree
1 1.49- below Strongly Disagree
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Statistical Tools Used
The researchers will employ the following statistical tools in order to come up
with justifiable analysis and interpretation:
1. Percentage- the measure to response as a percentage of number of samples and
how to show the relationships between two or more magnitude.
Formula:
P =f/n*100%
Where:
P= percentage
F=frequency
N=total of samples
2 .Weighted mean- a measure of central tendency ad was used to determine the
weighted average of the responses.
Formula:
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Where:
= weight mean
F = frequency
X = weight average
N = total no. respondents
3. Pearson-r- is use to determine the significant relationship between the effect of
marketing strategy of Avon Bayanan on the sales of the company
Formula:
r= N (Σxy) – (Σx) (Σy)
[nΣx²-(Σx)²] [nΣy²-(Σy)²]
Where:
x = First variable
y = Second Variable
xy = Product of the first and second variable
∑ = Summation of
∑ = Summation of
N = number of samples
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To interpret the correlation value (r) obtain, the following classification can be applied:
Range of Values Interpretation
+ - 1.00 Perfect positive (+) / negative (-)
+ - .91 - .99 Very high and reliable relationship
+ - .71 - .90 High positive correlation
+ - .41 - .70 Moderate correlation significant
relationship
+ - .21 - .40 Slightly correlated, valuable but low
relationship
+ - .01 - .20 Slightly correlated, valuable but almost
negligible relationship
+ - 0.00 No correlation
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Chapter 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter presents the data obtained from the responses of the sales leader of
Avon Bayanan. The data were organized, analyzed and presented in summarized form.
Question1. What is the demographic profile of the respondents?
1.1 Age
Table 1.1
Distribution of Respondents Profile in Relation to Age
Age Frequency Percentage
43 and above 12 60%
37-42 2 10%
31-36 6 30%
25-30 0 0%
19-24 0 0%
Total 20 100%
Average Age 43.7
The Table 1.1 presents the age distribution of the respondents. It shows that the average
age ranges to 44 years old. 6 respondents or 30 percent got the age ranging from 31-36
years; 2 respondents or 10 percent got the age of 37-42 years. It implies that most of the
respondents were matured enough to sustain their corresponding needs not only for own
sake but also for their family.
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1.2 Gender
Table 1.2
Distribution of Respondents People in Relation to their Gender
Gender Frequency Percentage
Male 0 0%
Female 20 100%
Total 20 100%
Table 1.2 presents the gender distribution of the respondents. It shows that 20
respondents or 100 percent are female. It implies that female has greatest interest in
selling and has great ability in selling.
1.3 Civil Status
Civil status Frequency Percentage
Single 5 25%
Married 14 70%
Separated 0 0
Widowed 1 5%
Total 20 100%
Table 1.3
Distribution of the Respondents Profile in Relation to their Civil Status
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Table 1.3 presents the civil status distribution of the respondents. It shows that 14
respondents or 70 percent are married. It implies that married woman is more persevere
to earn money because of the numerous expenses for day to day cost of living.
1.4 Educational Attainment
Highest Educational
Attainment
Frequency Percentage
Elementary 0 0
High School 5 25%
College 12 60%
Masteral Degree 0 0
Others: vocational 3 15%
Total 20 100%
Table 1.4
Distribution of the Respondents Profile in Relation to Educational Attainment
Table 1.4 presents the highest educational attainment of the respondents. It shows that 12
respondents or 60 percent are able to study in college. It implies that college graduate is
interested on being a sales leader than being an ordinary dealer because they acquired
skills and knowledge needed to influence other people.
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Question No. 2 What are the Marketing Strategy of Avon Bayanan ?
Table 2
Distribution of the Respondents to the Marketing Strategy
Marketing Strategy Weighted Mean
Descriptive Rate
2.1 Pricing Strategy
The price of cosmetics are affordable 4.75 Strongly Agree
The price of intimate apparel is affordable 4.60 Strongly Agree
The price of health and fitness are affordable 4.05 Agree
The price of alliance product are affordable 3.25 Neutral
Weighted Mean 4.16 Agree2.1 Location of the Branch
Avon Bayanan Branch, is accessible to dealers 4.3 Agree
The location is near our house 3.75 Agree
The ambiance of the place is relaxing 4.0 Agree
The place is clean 4.55 Strongly Agree
Weighted Mean 4.15 Agree2.3 Promotion Strategy
Introducing infant products attracted new customer 3.6 Agree
Raffle draw contest encourage my recruit and customers to
buy more
4.4 Agree
Free membership attracts new customer and recruit 4.6 Strongly Agree
Discounted Coupons motivates my dealer to purchase
more
4.55 Strongly Agree
Weighted Mean 4.29 Agree2.4 Modern Technology Used
Social Network help me to communicate with my dealer 3.95 Agree
Website of Avon is useful tool to show catalog 4.2 Agree
Seminars in DVD is a useful tool in my personal selling 4.0 Agree
TV Advertisement help me to promote Avon products 4.5 Strongly Agree
Weighted Mean 4.16 Agree
Grand Weighted Mean 4.19 Agree
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Legend:
Scale Range Descriptive Rate
5 4.50- above Strongly Agree
4 3.50-4.49 Agree
3 2.50-3.49 Neutral
2. 1.50-2.49 Disagree
1 1.49- below Strongly Disagree
The above table shows that the weighted mean obtained by the respondents in
relation to pricing strategy is 4.16 which fall on a descriptive rating of Agree. So
therefore it implied that the product is very affordable for the sales leader or clients.
In addition, with regards to the location, the above table shows that the weighted
mean obtained is 4.15 which fall on a descriptive rating of Agree. It further employed
that the location of the branch is accessible and relaxing because it is clean and easy to
locate on the part of the respondents.
As regards to the promotion of the company the above table shows that the
weighted mean obtained is 4.29 which fall in the descriptive rating of Agree. It further
conclude that strategies like raffle draw contest, free membership, discounted coupons
and introducing new product line encourages the respondents’ customers to purchase
more of the company’s products.
In addition, with regards to the modern technology used by the company shows
that the weighted mean obtained is 4.16 which fall on the descriptive rating of Agree. So
therefore it stated that most of the respondents find it more convenient to reach out to
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their customers through the use of the internet. Also, the television advertisement, and
seminars in DVD help in promoting the product of the company.
So therefore the obtained grand weighted mean of 4.19 which falls to the
descriptive rating of Agree the respondents agrees with the strategies used by the
company and motivates the respondents to sell more and therefore satisfies the customer.
Question No. 3 To what extent these Strategies Affect Sales Performance?
Table 3.0
Distribution of Respondent in Relation to Sales Performance
5 4 3 2 1 Weighted Mean
Descriptive Rate
Trainings and Seminars provided by the company is helpful in my personal selling
80 16 0 0 0 4.8 Strongly Agree
Discounts and Incentives given by the company encourage me to sell more
60 32 0 0 0 4.6 Strongly Agree
Paying on time helps me to improve my sales
85 12 0 0 0 4.85 Strongly Agree
Sales quota challenges me recruit more 50 24 12 0 0 4.3 Agree
Grand Weighted Mean 4.64 Strongly Agree
Legend:
Scale Range Descriptive Rate
5 4.50- above Strongly Agree
4 3.50-4.49 Agree
3 2.50-3.49 Neutral
2. 1.50-2.49 Disagree
1 1.49- below Strongly Disagree
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Table 3.0 shows that the obtained grand weighted mean of 4.64 which falls to the
descriptive rating of Strongly Agree implied that trainings and incentive motivates the
respondents to increase sales which will in return improve their sales performance.
Question No. 4 Is there a Significant Relationship between the Marketing Strategy and
Sales Performance of Avon Bayanan?
Marketing Strategies Sales
Performance x² y² xy
x Weighted
Mean (x)
y Weighted
Mean (y)
Price 4.16 y¹ 4.8 17.31 23.04 19.97
Location 4.15 y² 4.6 17.22 21.16 19.09
Promotion 4.29 y³ 4.85 18.40 23.52 20.81
Modern
Technology
4.16 y4 4.3 17.31 18.49 17.89
Σx= 16.76 Σy= 18.55 Σx²=70.24 Σy²=86.21 Σxy=77.76
r = 0.99
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Legend:
Range of Values Interpretation
+ - 1.00 Perfect Positive (+)/ negative (-) correlation
+ - 0.91-0.99 Very high and reliable relationship
+ - 0.71-0.90 High positive correlation
+ - 0.41-0.70 Moderate correlation, significant relationship
+ - 0.21-0.40 Slightly correlated, valuable but low relationship
+ - 0.01-0.20 Slightly correlated, valuable but negligible
relationship
+ - 0.00 No correlation
Table 4.0 shows that the correlation value obtained by the respondents is 0.99
which means that there is very high and reliable relationship between the marketing
strategies practiced by the company that greatly affects the sales performance of the sales
leader. It implies that if the sales leader is satisfied with the products and services of the
company they will speak favorably about it to the right people at the right time and place.
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Chapter 5
SUMMARY, FINDINGS, CONCLUSION AND RECOMMENDATION
This section presents the summary of all the findings gathered by the researcher.
It also includes the conclusions drawn and the recommendation provided by the
researcher.
Summary
This chapter summarizes all the findings of the study or Marketing Strategies of
Avon Bayanan Branch in relation to Sales Performance.
The researchers intended to answer the following problems.
1. What is the demographic profile of the respondents I terms of:
a. Age
b. Gender
c. Civil Status
d. Educational Attainment
2. What marketing strategies are implemented to achieve effective sales
performance?
a. Pricing Strategy
b. Location
c. Promotion
d. Modern Technology
3. To what extent these strategies affect Sales Performance?
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4. Is there a significance relationship between the marketing strategy of Avon
Bayanan Branch and its sales performance?
To answer the problems, the researchers gathered data from the Top 20
Sales Leader of Avon Bayanan Branch.
The survey questionnaires were distributed to the respondents who
answered each of the items as completely as possible. The questionnaires were
then collected, tallied and collated. The retrieval rate was 100%.
In answering the questionnaires, the respondents made used of the Likert
Scale and corresponding weighted mean was then computed. Based on the results
all data were presented accurately using graph, tables, interpreted and analyzed in
the context of how the research study was undertaken.
Findings
After completing the study the researchers came up with the following findings.
1. Findings on the Demographic Profile of the Respondents
1.1 Most of the respondents fell on the age ranging from 43 and above. About
12 got the percentage of 60%,about 6 got the percentage of 30% were ages
31-36, about 2 got the percentage of 10% or respondents were ages 37-42.
1.2 All of the respondents were female or 100% of the respondents.
1.3 About 25% or 5 were single, 70% or 14 of the respondents were married,
5% or 1 of the respondents is widowed.
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1.4 About 60% or 12 of the respondents experienced college, 25% or 5
respondents graduated in high school and 15% or 3 of the respondents
graduated in vocational courses.
2. In terms of Marketing Strategies
2.1 About 13 respondents or 65% of the respondents are strongly agreed that
the intimate apparel is affordable. It implies that intimate apparel is one of
the best selling of Avon. 13 respondents or 65% of the respondents are
strongly agreed that the intimate apparel is affordable. It implies that
intimate apparel is one of the best selling of Avon. There are 15% who are
agreeing that the price of health and fitness are affordable. 40% of the
respondents agree that the price of alliance product is affordable.
2.2 About 10 respondents or 50% of the respondents are strongly agreed that
Avon Bayanan is accessible to dealers since it is located in the highway. 7
respondents or 35% of the respondents are agree and has a neutral decision
that the location is near to their house, since that they live on different
places. 9 respondents or 45% of the respondents are agreeing that Avon can
provide a relaxing place because of its air-conditioned room. 11 respondents
or 55% of the respondents strongly agree that the place is clean.
2.3 About 50% of the respondents are agreeing that introducing infant products
are helpful in attracting customer since it is a new product. 12 respondents
or 60% of the respondents are strongly agreed that raffle draw encourage
customers to buy more. 13 respondents or 65% of the respondents are
strongly agree that free membership attracts customer and recruit. 12
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respondents and 60% of the respondents are strongly agreed that discounted
coupons motivate the dealer to purchase more.
2.4 10 respondents or 50% of the respondents are agreeing that social network
helps to communicate with their dealer, since social network is the trend in
communication today. 9 respondents or 45% of the respondents are strongly
agreed that the website of Avon is a useful tool to show catalog. 9
respondents or 45% of the respondents are agree that using DVD is a useful
tool for conducting seminars, since not everyone is available to attend the
seminar. 13 respondents or 65% of the respondents are strongly agreed that
TV advertisement helps to promote Avon products since TV advertisement
is an effective promotion of products.
3. In terms of Sales Performance
About 80% or 16 or the respondents strongly agreed that trainings and seminars
are helpful in personal selling. 12 respondents or 60% of the respondents are
strongly agreed that discounts and incentives encourage the sales leader to sell
more. About 80% or 17 of the respondents agreed that paying on time helps them
to improve their sales since having a past due is a bad record to a sales leader. 10
respondents or 50% of the respondents are strongly agreed that meeting their sales
quota is a challenge to them.
4. Significant Relationship
The correlation value obtained by the respondents is 0.99 which mean that there is
very high and reliable relationship between the marketing strategies practiced by
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the company that greatly affects the sales performance of the sales leader. It
implies that if the sales leader is satisfied with the products and services of the
company they will speak favorably about it to the right people at the right time
and place.
Conclusion
After the data were collected and interpreted, these are the conclusions drawn by the
researcher.
1. All of the Top 20 Sales Leader for the month of August was female.
2. All of the respondents fell on the age of 30 and above.
3. Most of the respondents was able to finish secondary education and some of them
experienced tertiary education
4. Based on the average weighted mean of pricing strategy, the price is acceptable to
the respondents.
5. Based on the average weighted mean of location strategy, the place is accessible
to the respondents
6. Based on the average weighted mean of promotion strategy, the strategy used by
the company are effective on the perception of the sales leader.
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7. Based on the average weighted mean of modern technology, the used of television
as a tool for promotion is useful on the perception of the sales leader.
8. Social networking is not so effective tool in communicating with their customers.
9. There is a significant relationship between the marketing strategy of Avon
Bayanan and sales performance.
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Recommendation
These are the recommendation drawn by the researchers.
1. The price of the cosmetics and intimate apparel must continue throughout the
business.
2. Based on the average mean, alliance product are expensive for the respondents, so
there is a need to adjust the price of those products
3. The cleanliness and orderliness of the vicinity of the company should be
maintained.
4. There is a need to focus on promoting new products to attract more customers.
5. Having raffle draws, discounted coupons and free membership should be
practiced throughout the business.
6. Since social networking is not so effective tool in communicating with their
customers, the company should provide another way.
7. Showing products of Avon in a website is of great use for the respondents so
continuing and improving this website will increase the sales of Avon Company.
8. Television advertisement should be aired regularly for the awareness of new
products of the company.
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