The 10 Top Trends in Social MediaHow to Adapt and Use Them to Your Advantage for Your Business
Introduction
The “Big” Trends in the 20th Century
• Affordable Cars
• Television
• Computers
• Web
• Mobile Phones
The “Big” Trends in the 21st Century?
The “Big” Trends in the 21st Century?
• Smart Phones
The “Big” Trends in the 21st Century?
• Tablets
The “Big” Trends in the 21st Century?
• Online Shopping
The “Big” Trends in the 21st Century?
• eBooks
The “Big” Trends in the 21st Century?
• Social Web
Result
• Disruption
Result
• Disruption
Trend 1
• Social Mobile
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• 5.6 Billion Phones• Smart Phones growth• iPads and Tablets
Trend 1 – Social Mobile
Trend 1 - Social Mobile
Trend 1 - Social Mobile
• Implications and How to take Advantage– Huge growth potential– Create content for mobile– Design websites, blogs for mobile viewing– Make it easy for viewers to act on that content in a social manner
Make it easy for people to buy from their phones!
Trend 2
• Socialization of Search
Trend 2 – Socialization of Search
Trend 2 – Socialization of Search
• Bing and Facebook agreement• Twitter is indexed and searchable• Google+ is now Core to Google’s Ecosystem
Trend 2 - Socialization of Search
• Implications and How to take Advantage– Create accounts on relevant social media– Create content for social networks– Publish and promote on social media– Treat Facebook as an extension of website– Optimize for Search– Place Your Media “Everywhere”
Trend 3
• Location Based Marketing with Social
Trend 3 – Location Based Marketing with Social
Trend 3 – Location Based Marketing with Social
• Foursquare – 15 Million users• Loopt – 5 million users• MyTown – 4.5 million users• Facebook Places – 30 Million plus users• Gowalla Bought by Facebook• Social Media Marketing – FB Post Codes
Trend 3 – Case Studies and How to take Advantage
• Drive traffic to Shopping Centers and Shops
“reward customers for checkins with coupons and discounts”
Trend 3 – Case Studies and How to take Advantage
• Leverage Events – Bike Festival
“50% Checked-In which puts updates into newsfeeds and chance to win a bike”
Trend 3 – Location Based Marketing with Social
Trend 4
• Social Commerce
Trend 4 – Social Commerce
• Top Facebook Pages have stores • Monetizing the networks• Taking the Shop to the Network• Existing Ecommerce platforms building plugins for
Facebook - Magento
Trend 4 – Social Commerce
Trend 4 – Social Cause Commerce
Trend 4 – Social Commerce
Trend 4 – Social Commerce
• Implications and Taking Advantage– Major reason for following a brand on Facebook is to obtain a
discount or deal– Include sharing buttons in your online store– Drive traffic to your online store with your social networks– Highlight specials/deals/vouchers on Twitter and Facebook– Implement fan gating to drive “likes” – Make it easy for people to buy “anywhere”
Trend 5
• Social Gaming
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Trend 5 – Social Gaming
Trend 5 – Social Gaming
Trend 5 – Social Gaming
• Implications and Taking Advantage– Build your own game– Turn your Brand into a game– Use “In Game” ads that reach your target market
Trend 6
• Online Global Magazines and Super Blogs
Trend 6 - Online Global Magazines and Super Blogs
• Huffington Post – Politics and News• Mashable –Social Media• Engadget – Technology Gadgets• Business Insider – Business• TMZ.com – Celebrity• L.A. Now - Entertainment
Trend 6 - Online Global Magazines and Super Blogs
• Implications and Taking Advantage– Start with “Focus” and “Passion”– Advertising revenue needs large scale– Freemium then Premium content – sell your own content– Audience for Webinars –Social Media Examiner– Platform for Influence – Speaking (Guy Kawasaki)– Create Opportunities - Partnerships
Trend 7
• Global Micro Niche Business
Trend 7 - Global Micro Niche Business
• AussieBum – Fashion• Aquabumps – Artwork, Photography• EasyLunchBoxes – Lunch Boxes
“Start Local think Global”
Trend 7 - Global Micro Niche Business
• Social provides Global Distribution Platforms to Niche Markets
Trend 7 - Global Micro Niche Business
• Social provides Global Content Distribution Platforms to Niche Markets
• Take advantage of– Democratization of marketing– The availability of personal, global publishing platforms– Ease of use– It is “Free”– Real time marketing
Takeaway – “Fail fast, often and cheaply”
Trend 8
• Social Apps
Trend 8 – Social Apps• 30% of all time spent on social mobile apps
– Instagram– Flipboard– Twitter for iPad– My6Sense– Get Glue– Foodspotting– Pic Plz
Trend 8 – Social Apps
• Instagram –10 million users• Foodspotting –1 million app downloads (Web and iPhone app)
• Flipboard – 5 million users (iPad and iPhone)• Spotify – 2.5 million paying users (Dec 2011)
Trend 8 – Social Apps
• Top Facebook Business Apps1. Custom Welcome Page “App” by PageModo – 300k users2. Band Profile “App” by ReverbNation – 1.7 million artists3. “Contest” Facebook App – 600,000 mthly active users
Trend 8 – Social Apps
• How to Apply– Consider the audience demographic and “Don’t sell!” – “Act and
Interact”• Instagram
• Foodspotting:
Trend 8 – Social Apps
• How to Apply
Trend 9
• Visual Social Web
Trend 9 – Visual Social Web
• Social Photos, Images and User Interfaces– Pinterest– Tumblr– Google+– New Facebook Timeline– Slideshare
Trend 9 – Visual Social Web
• How to take advantage– Pinterest
• Compelling images to drive traffic to websites, blogs and online stores and landing pages
– Facebook• Use images to Increase Engagement, Timeline visibility and improve
Edgerank
Trend 10
• Convergence of Social and Traditional Media
Trend 10
• Convergence of Social and Traditional Media
Trend 10 - Convergence of Social and Traditional
• The challenge for traditional media is that it– Isn’t searchable– Can’t be watched when you want– Can’t be viewed on the hardware platforms people are
preferring (Tablet, PC, Laptop or mobile)– Doesn’t build an online asset for the brand
Trend 10 - Convergence of Social and Traditional
• How to take advantage– Create media for traditional and social (Video that appears on
mass and social video channels)– Create content for the 3 screens– Make “Liquid Content” (Coca Cola, Old Spice, Lamb Australia)– Create Social Media channels for publishing and promoting– Use paid media SEM and SMM to provide the catalyst.– Share it on social channels where your audience is– Be “everywhere” so you can be shared!
Trend 10 - Convergence of Social and Traditional
• Old Spice
Major Takeaways
• Social Mobile has enormous potential • Social “App” ecosystem is permeating every corner of the
Web• Convergence of Social with mass and traditional media is
happening now• Build online assets on social media
“Don’t underestimate the global leverage, scale and velocity that marketing on a social web can
provide for your business”
Twitter: @JeffBullas
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