Where we are:Alumni and News
Office of Marketing and University Communication
Kelly McBrideCoordinator, Video/AudioNews and Media Relations@KellyMcBride
Kimberly VliesWeb/Graphic Designer@vliesk
M/UC uses for Social Media to…
• propagate news.
• generate traffic to our website.
• cultivate brand awareness.
• connect with UW-Green Bay friends and alumni.
• monitor and track news media reports.
M/UC Social Media Accounts
• UWGB Alums Facebook PageCreated March 2008
• UW-Green Bay News Facebook PageCreated December 2010
• @uwgreenbaynews on TwitterCreated August 10, 2009
• UWGBnews on YouTubeCreated June 2008
@uwgreenbaynewsUW-Green Bay News on Twitter
• 572 Tweets
• 78 Following
• 417 Followers
• 29 Listed
• Created Aug 2009
UWGBnews YouTube Channel
• 141 Videos Uploaded
• 7,742 Channel Views
• 228,955 Total Upload Views
• Created:June 4, 2008
• 79 Subscribers
• Stores videos embedded in the Inside News site
Where do we get the content?
UWGB Alums
and News
Inside News
share or re-tweetother accounts
UW-Green Bayin the media
UWGBCofrin Library
Weidner CenterGreen Bay Phoenix
Press GazetteWBAY, WFRV, WLUKHorizon League
UWGB Student LifeUWGB AICUWGB Union Events and Promotions
Raji Video• 131,008 views
• 1/27/2011
• 4,276 visitsin 2 days (300% increase)
• 1,121 referralsin 2 days from social media
Where we are:Green Bay Phoenix Athletics
Athletics Marketing and Communication
Adam HalfmannDirector of Athletics Marketing and Promotions@adamhalfmann
Andrew GavinDirector of Athletics Communications@GBGavin
Posting Content to Social Media
Scenario 1:
Posting to Facebook via an automatic RSS feed from a news website
Scenario 2:
Posting to Facebook with manual updates via a native or original post
Posting Content to Social Media
3
46
Posts per week
Scenario 1: RSS Feed
Scenario 2: Manual Updates
1,069
2,119
Active monthly users
So what?The switch created a 1433% increase in amount of posts to Facebook and a 98% increase in the amount of monthly active users.
Viral Videos
Scenario 1:
A video goes viral but not sourced from our website
Outcome:
GreenBayPhoenix.comreceived
8,956referrals in 4 days
Phoenix Flixreceived
8,556referrals in five days.
A total of
17,512 referrals from the
viral video
Viral Videos
Scenario 2:
A video goes viral on your website or shared via an embed from your website
Outcome:
GreenBayPhoenix.comreceived
12,229referrals in 2 days
Phoenix Flixreceived
46,086referrals in 13 days.
A total of
58,315referrals from the
viral video
Viral Videos
17,512
800,000
58,315
1,300,000
referrals viral views
Scenario 1 Scenario 2
So what?Although both videos were viral, near or surpassing 1 million views each, the video sourced from GreenBayPhoenix.comresulted in a 233% increase in amount of referral traffic to GreenBayPhoenix.com
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