Host: Jason Yarborough @Yarby
Presenters: Sarah Evans @PRsarahevansJason Keath @JasonKeath
Hashtag: #SMtoolkit
socialfresh conference Webinar Series
Technical Difficulties? Let us know using the "Q and A" box.
Have a question for the speakers? Submit via the "Q and A" box
SocialFreshConference.com Webinar Series — #SMtoolkit
We will get started Very shortly. =)
THE SOCIAL MARKETER'S 2014 TOOLKIT
SocialFreshConference.com Webinar Series — #SMtoolkit
(over 100 software and tool recommendations) Learn what tools top social marketers use
for monitoring, publishing, content, automation, lead gen.
With: Sarah Evans & Jason Keath
SARAH EVANSsarahsfav.es I @PRsarahevans
JASON KEATHSocialfreshconference.com I @jasonkeath
socialfresh WEST
San Diego, October 28-30 — SocialFreshConference.com
socialfresh WEST A sample of the awesome presentations:• How to build a media empire, from Brian Clark of Copyblogger • How to build engagement on Instagram, from Lilly Pullitzer • How to learn marketing lessons from Kickstarter, from Clay Hebert • How to up your Twitter engagement, from Arby’s • How to invest more in long form, high value content, from HP • How to build a power user community, from HTC • How to improve your marketing brainstorms, from Jason Keath • How to learn lessons from real viral video experts, from Thinkmodo • and so many more…
SocialFreshConference.com
San Diego, October 28-30
• People remember it• Involves an emotional connection• Relatable• Written, visual and audio
Share, care or swear!
GREATCONTENT
YOUR “SELFIE” (i.e. workflow)
1. CONTENT IDENTIFICATION AND CREATION
2. PLATFORM-SPECIFIC APPS AND TOOLS
3. MARKETING AND AUTOMATION SOCIAL TOOLS
4. ANALYTICS AND MONITORING
CONTENT IDENTIFICATION &
CREATIONShare your favorite tools during this talk, use #socialfresh.
STORIES, TRENDS & CONTENT
• POPurls Trends from the web popurls.com
• Websta Trending on Instagram web.stagram.com/hot/
• Rebloggy Trending on Tumblr rebloggy.com/trending_tags
• Viral Video Chart viralvideochart.unrulymedia.com/all
• PinAlerts Pinterest alertspinalerts.com
• Facebook trends: Facebook home page• Google Top Searches google.com
/trends/hottrends• Trending on YouTubeyoutube.com
/trendsdashboard• Boardreader forum search engine
boardreader.com• #tagboard: search any hashtag across
most social networkstagboard.com
SocialFreshConference.com Webinar Series — #SMtoolkit
STORIES, TRENDS & CONTENT
• Follow Thought Leaders- Facebook- Twitter- Feedly- Pinboard.in
• Twitter Mobile AppDiscovery Tab
• Private Facebook GroupsIf it doesn’t exist, create it
• Quora• Alltop trending
SocialFreshConference.com Webinar Series — #SMtoolkit
• SlideShare • Reddit• Feedly (iOS and Android)• RSS feeds• IFTTT and/or Zapier• Flipboard• Google Trends or Hot
Searches
STORIES, TRENDS & CONTENT
Sarah Evans – Sevans Strategy © 2014
Social EdCal Tools Productivity & Collaboration• Asana• BaseCamp
WordPress Plugins• Edit Flow • CoSchedule
High output products• DivvyHQ
Old-fashioned spreadsheets• Google Spreadsheets
Workhacks• Evernote• Google Drive• Google Calendar
Social EdCal Tools Productivity & Collaboration• Podio• Google docs
WordPress Plugins• Capability Manager• Edit Flow • User Submitted Post• CoSchedule
High output products• Kapost
Workhacks• Google spreadsheet
emails• Editorial comments • Automated emails in
WordPress for new users
BUT, WHAT ABOUT PHOTOS?
• Latergramme (Browser & iOS) for Instagram
• Viralwoot or ViralTag (Browser) for Pinterest
• DoShare (Chrome plug-in) for Google+
• Evernote • Buffer
Facebook, LinkedIn
Have a better way to manage photos? Share now #smtoolkit
AUTOMATE THE WEBZapier• Integrates with services, like
Gmail, Mailchimp, Salesforce• More “business” and enterprise
in nature• Example: Add a MailChimp
subscriber to a list from Wufoo form
• Freemium (100 tasks per month, 5 zaps)
IFTTT• More free services and social
(e.g. Twitter, Facebook, Etsy, Google)
• Limited to certain types of tasks
• Limited to a certain number of actions
• Completely free
SocialFreshConference.com Webinar Series — #SMtoolkit
AUTOMATE THE WEBZapier• Eventbrite > Infusionsoft• Eventbrite > podio • Podio form > Gmail draft• Google spreadsheet > Podio
IFTTT• Foursquare > Google Cal
SocialFreshConference.com Webinar Series — #SMtoolkit
View my public IFTTT recipes at:
ifttt.com/p/sarahevans
3RD PARTY INVOLVEMENT34. Twibble.io
Publish content from any RSS feed to Twitter (with imagery)
35. TriberrFind other bloggers to share your stuff (2.5 out of 4 stars)
36. RoundTeam.co ($)Connect your Twitter account and let others contribute
SocialFreshConference.com Webinar Series — #SMtoolkit
3RD PARTY INVOLVEMENT34. Twibble.io
Allow others to auto-tweet your RSS feedsocialfresh.com/freshteam
35. Dlvr.itAuto-tweet from RSS on a schedule
36. IFTTT and Zapier If you want to automate more of your social, look here
SocialFreshConference.com Webinar Series — #SMtoolkit
As a digital correspondent, I have to be able to create and share content on the
fly…
MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME
1. Buffer2. IFTTT3. RebelMouse4. SocialMention5. Wedgies
6. Evernote7. Rafflecopter8. Twitter mobile notifications
9. Over10. 8mm
SocialFreshConference.com Webinar Series — #SMtoolkit
PRO TIP: Use Buffer’s “buffer image” right click feature in Chrome
bufferapp.com/extensions
TABLET TO: CAPTURE, EDIT &
SHARE
• iOgrapher ($65)• Wide angle lens ($20-
30)• Shotgun mic ($200-300)• Tripod ($30-70)• LED light ($50-100)
SocialFreshConference.com Webinar Series — #SMtoolkit
ADDITIONAL CONTENT CREATION TOOLS
• Screenr (web-based screen recorder) • Canva (Cover images, invites, blog
content)• SoundCloud (audio)• Timetoast (shareable, embeddable
timelines)• Givver (donate via tweets)• ThingLink (make images interactive)
(thinglink.com)• Piktochart (infographic creator)
Share your favorite tools during this talk, use #smtoolkit.
PRO TIP: Use Canva with your own photos as the background and filter them in “advanced options”
THE PINTRISTIFICATION & INSTAGRAMIZATION OF CONTENT
If you like it, then you should have put a filter on it.
EVERY SINGLE POST NEEDS A PIN-WORTHY PHOTO
PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own.
http://images.google.com/
9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE
• Phonto (iOS & Android)
• Over (iOS only)• PicFrame (iOS &
Android)• Phoster (iOS only)• VSCOcam (iOS &
Android)
• Screenshot (iOS & Android)
• GifBoom (iOS & Android)
• A Beautiful Mess (iOS & Android)
• PhotoRepost (iOS & Android)
Add to this list with #Smtoolkit and tag me @PRsarahevans!
CREATING GREAT VISUALS FROM YOUR PHONE
• Phonto (iOS & Android)
• PicFrame (iOS & Android)
• iWatermark (iOS only)• KU
kuapp.me (iOS & Android)
• Snapseed (iOS & Android)
• DeluxeFX (iOS only)
SocialFreshConference.com Webinar Series — #SMtoolkit
• iMovie (iOS)• 8mm (iOS & Android)• ChatterPix (iOS only)• Directr (iOS only)• YouTube Capture
(iOS & Android)
10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE
• WeVideo (Android only)• Lapse It (iOS & Android)• Animoto (browser, iOS &
Android)• Explain Everything (iOS
& Android)• ABCYa Animate (stop-
motion animation) (iOS)
Want tips for Instagram and Vine videos? Later. ;)
DESKTOP: CHAMPAGNE TASTE, BEER BUDGET?
• PicMonkey: give every photo the “Instagram” look and dimensions
• Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc…
• LICEcap: record your screen and save as an animated GIF (www.cockos.com)
4 TOOLS TO MANAGE INSTAGRAMStatigr.am web-based Instagram manager with analytics, lets you create a Facebook tab.
Repost mobile app where you can browse community content and repost it with attribution (Android + iOS)
Latergramme (free) and Postso (paid) web and mobile-based photo scheduling tools
Twtrlnd desktop tool to analyze your competitor and/or customer social accounts.
4 TOOLS TO MANAGE TWITTER
• Hootsuite: (any size business, enterprise) comprehensive social dashboard: monitor, respond, track, assign tasks to team members, integrate w/ short URLs
• Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter
• Sharedby: add a custom engagement bar to every link you share
• Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics
hootsuite.com
tweetdeck.com
sharedby.co
ads.twitter.com
SocialFreshConference.com Webinar Series — #SMtoolkit
PRO FACEBOOK TOOL: Swayy
• Suggests custom content for any Facebook page you connect
• Also works with Twitter and Linkedin
• Shows trending topics in your community and circles
• Share now or later
app.sway.co
REAL-TIME & LIVE SHARING• Livefyre (with Storify): power blog
comments (free), Sidenotes (paid), LiveBlog, LiveChat, LiveReviews
• ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…)
• RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors
SocialFreshConference.com Webinar Series — #SMtoolkit
PRO TIP: Use the wordpress “Simple 301 Redirect” plugin for branded short URLs
Search “Simple 301 Redirects”
SOCIAL POLLINGwedgies.com
• Voting links visible• Real-time results• SMS option (great for
live events!)• Only polling platform
integrated with Tumblr (front end and dashboard)
SocialFreshConference.com Webinar Series — #SMtoolkit
DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS?
• Website• Blog (RebelMouse,
Tumblr, Wordpress, MoPro)
• Social• Email• Mobile• Traditional
Create your arsenal, or add to content checklist
SYNDICATION & DISTRIBUTION• AtContent: atcontent.com• Taboola ($2,000 per month) or $525 per
week• Sign up for scribal.com• Sign up for simplereach simplereach.com• Set up SharedBy.co• Linkedin ad• Viral Content Buzz viralcontentbuzz.com• Submit to Yahoo Contributor Network
contributor.yahoo.com/account/• Submit to CNN iReport ireport.cnn.com• If it's a compelling image, share via
IMGUR.com• Share via Scoop.it
• Post to glipho glipho.com/sarahevans/desk• Link your post to an answer in Quora
quora.com• Link your post to an answer in Yahoo
Questions and Answers answers.yahoo.com
• Create slides of your content and send to Slideshare
• If you're a journalist, add to your MuckRack portfolio muckrack.com
• IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme knowyourmeme.com/photos/trending
• Google News http://support.google.com/news/publisher/
SocialFreshConference.com Webinar Series — #SMtoolkit
EMAIL + LEAD GEN• Optinmonster
Great for putting your email lead gen boxes in WordPress with no fussFrom sidebar, to post footer, to pop-up boxes
• LeadpagesLanding pages, constantly testing, adding new features and improvingLead boxes = 33% increase in leads
• InfusionsoftWe use this at Social Fresh. Great for if/then functions, automation, sales staffDifficult to learn, expensive, but high performance
• Marketing Mavens (RSS)InfusionSoft plugin for RSS to Email HubSpotMarketing easy button, great email tool
• MailchimpWorks with everything on the internet
• AweberGreat for solopreneurs with 1-3 lists
SocialFreshConference.com Webinar Series — #SMtoolkit
MARKETING & AUTOMATION
TOOLS
SocialFreshConference.com Webinar Series — #SMtoolkit
A FEW I KNOW & LOVE…• Hubspot: email marketing, customer
engagement, pipeline, social ads (small to large business)
• Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!)
• Marketo: email and campaign management, budget and marketing calendar, social sharing
• Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)
ANALYTICS & MONITORING
SocialFreshConference.com Webinar Series — #SMtoolkit
WHICH IS RIGHT FOR YOU?• socialmention: quick, free social media search, shows
current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…)
• UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks)
• BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise
• Radian6/Salesforce: listen, publish (Buddy Media) and advertise (social.com) – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service)
PRO TIP: Bitly or awe.sm (just acquired by Unified)
FAVE ANIMATED GIF SEARCH ENGINES
giphy.comgifbin.comgifstache.comforgifs.comgifsoup.comgiftube.com iwdrm.tumblr.com
BONUS!
SocialFreshConference.com Webinar Series — #SMtoolkit
Q&A is NEXT
SocialFreshConference.com Webinar Series — #SMtoolkit
Thanks for your awesome questions.
If we do not get to your question, please tweet it out to us with the #Smtoolkit
hashtag.
Free Ticket Social Fresh WEST
Technical Difficulties? Let us know using the "Q and A" box.
Have a question for the speakers? Submit via the "Q and A" box
ENTER TO WINComment and tell us which social media tool you think saves you the most time at:
Facebook.com/socialfresh
SocialFreshConference.com Webinar Series — #SMtoolkit
Q&A
THE SOCIAL MARKETER'S 2014 TOOLKIT
Keep the conversation going on Twitter:@Prsarahevans @JasonKeath @Yarby @socialfresh
Top Related