www.terrachoice.com

The Study

• 19 stores in Canada• 15 stores in USA15 stores in USA• 5296 “green” products

Greener retail world

Greener retail world

• Nine stores: >200% increases• Three stores: >500% increasesThree stores: >500% increases

Gentle green giants

Bi b t (13)• Big box stores (13)• Specialty retailers (11)• “Green” boutiques (5)

Gentle green giants

More products

Gentle green giants

Less sinning

Gentle green giants

More legit certifications

A persistent problem

A persistent problem

A persistent problem

Companies improve

Less greenwashing

Companies improve

Continued growth

Companies improve

More legit certification

Eco-labeling: problem & solution

• 24 standards/programs recognized l itas legit

• Best in class: ISO 14024

Eco-labeling: problem & solutionLess greenwashingLess greenwashing

Eco-labeling: problem & solutionFalse labels increasingFalse labels increasing

Eco-labeling: problem & solution

• A dime a dozenA dime a dozen• We bought this

one onlineone online for $15

DIY Building/Construction

Very Strong “Green” Growth

Improved Use of Standards

Less Greenwashing

Hidd T d Off CHidden Trade-Off Common

H l f l RHelpful Resources

lwww.ecologo.orgwww.sinsofgreenwashing.org

www.terrachoice.com

www.terrachoice.com