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THE RIGHT WAY TO WIREFRAMEWebVisions 2011 | #rwtw

Russ Unger | @russu

Image Source © Time Inc.

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OUR WORKWe don’t show...

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DESIGNERS DO IT

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DEVELOPERS DO IT

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HAVE YOU EVER SEENA WIREFRAME FROM

jesse james garrettpeter morvillejared spool

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peter morville

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discover new approachesexpand your knowledge build your expertise

StrategyLeadershipOrganizational changeInformation & technologyGlobal business

Decision makingInterpersonal skillsProject managementManaging uncertaintyTime management

Business processesManagement by objectivesQuality managementForecastingKnowledge management

explore hbr

storecart

accountdownloads

today on hbr authorsblogs current

magazine books HBS

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discover new approachesexpand your knowledge build your expertiseexplore hbr

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1. Today on HBRThis new page highlights timely content from the blogs, magazine, and books sections.

2. Store areaThis area provides a focal point for all e-commerce related links.

3. AuthorsThis new page allows users to find aggregated links to content from popular authors across blogs, magazine, and books sections.

4. Explore drawerThis expandable area encourages and facilitates exploration of content by subject.

5. Expand your knowledgeThis area features editorially selected sub-categories from the current “Topics” category in search results.

6. Build your expertiseThis area features editorially selected sub-categories from the current “Management Skills” category in search results.

7. Discover new approachesThis area features editorially selected sub-categories from the current “Tools & Methodologies” category in search results.

8. “More” linksThese links drive users interested in exploring further to dedicated landing pages.

Global NavigationSeptember 24, 2009

Web Redesign | Harvard Business Review

Version 1.0

discover new approachesexpand your knowledge build your expertise

StrategyLeadershipOrganizational changeInformation & technologyGlobal business

Decision makingInterpersonal skillsProject managementManaging uncertaintyTime management

Business processesManagement by objectivesQuality managementForecastingKnowledge management

explore hbr

storecart

accountdownloads

today on hbr authorsblogs current

magazine books HBS

logo search

12

Default state

Partially expanded state

Fully expanded state

43

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more skills »more topics » more methods »8

5 7

Jesse James Garrett

jesse james garrett

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“I’ve never done a wireframe*”

jared spool

*

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WIREFRAMING/PROTOTYPINGWhat’s the best tool?

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WIREFRAMING/PROTOTYPINGWhat’s the best tool?

“Now that I’m a consumer of wireframes, I want to see prototypes!”

Christina Wodtke | @cwodtke

“You can’t say that works for everyone just because it works

for you now!”Me | @russu

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“Can, too!”“Cannot!”

“Can, too!”“Cannot!”

“Can, too!”“Cannot!”

“Can, too!”“Cannot!”

“Can, too!”“Cannot!”

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sigh.

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I <3and...

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YOU’RE MISSING THE POINTIf you’re still arguing about wireframes vs. prototypes

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OUR WORKWe don’t show...

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NOT SO ANONYMOUS COWARD

“My work is proprietary.”

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NUT UP OR SHUT UP

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4 DESIGNERS 3 CAVEATS

1 PROBLEM

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WILLRUSS (that’s me)

TODDFRED

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CAVEATS.use a different tool

.no talking to each other

.document everything

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OMNIGRAFFLEBALSAMIQ

HTML/FIREWORKSAXURE RP PRO

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THE CASE STUDY

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“If we can give $5 to a stranger at a coffee shop, why can’t we do that for

healthcare?”TORI TUNCAN

96 Loans for a total of $67,452

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LEND4HEALTH.COM

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THE APPROACH

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@gabbyhon

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REQUIREMENTS? IT’S BEEN YEARS

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task analysis grid

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inspiration library

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THIS IS HOW I DID IT

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requirements

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personas

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information architecture

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information architecture

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Part-time working mother of 8 year old son Avery who is able to stay with a babysitter several hours a day. Angela has been through the gamut of testing and wants to help others.

http://www.flickr.com/photos/11762156@N06/2912606267/

Angela arrives at Lend4Health.com

(0.0.0.0)

Angela Searches for a Loan to Fund

(1.0.0.0)

Angela Reviews Details of Loan Request

(1.1.0.0)

Meet AngelaThe Loan Funder

user journey

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sketching

Lend4Health.comHome Page(0.0.0.0)

Search Loans to Fund(1.0.0.0)

Loan Details(1.1.0.0)

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15 SKETCHES / 3 SCREENSQuantity over quality

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i even sketched this presentation

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wireframing

Lend4Health.comHome Page(0.0.0.0)

Search Loans to Fund(1.0.0.0)

Loan Details(1.1.0.0)

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@simplybrad

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visual design

Lend4Health.comHome Page(0.0.0.0)

Search Loans to Fund(1.0.0.0)

Loan Details(1.1.0.0)

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pretty cool

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the entire process

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THIS IS THE OVERLAPFour Different Designers

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information architecture

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information architecture

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information architecture

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sketching

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sketching

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sketching

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sketching

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visual design

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visual design

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visual design

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visual design

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http://is.gd/curowhttp://is.gd/curls

http://is.gd/curpNhttp://is.gd/curw2

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CHALLENGES.couldn’t talk to each other

.research handed to us

.no “formal” usability testing

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PRINCIPALS.sketch (a lot)

.practice critique

.the best tool is the one you know

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Russ Unger | @russu

Image Source © Time Inc.

THANK YOU!